ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business. To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership.

Apparel 160

Apparel Construction Agency Interviews 160

Onclusive

MAY 31, 2018

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. For brands, there is a new world of rapid-response, multi-channel engagement during crises that can produce scary challenges: a situation that once may have taken weeks to unfold can now grow into a crisis in a matter of hours.

Crisis 191

Crisis Data Software Privacy 191

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14

Industry 113

Industry Measurement SEO Corporate 113

Deirdre Breakenridge

MAY 30, 2018

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. Kevin Kelly, co-founder of Wired magazine, noted the following in a BBC story : “truth is no longer dictated by authorities, but is networked by peers. For every fact there is a counterfact. All those counterfacts and facts look identical online, which is confusing to most people.

Communications 171

Communications Training Education System 171

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place. In May 2018, the company announced that they are now working on an influencer marketing platform.

Engineering 150

Engineering Facebook Privacy Marketing 150

Garrett Public Relations

MAY 30, 2018

Working in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners. Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes. While this can be frustrating to […].

Reputation 164

Reputation Publicity Viral Crisis Communications 164

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way. Having worked with Tissot, the official timekeeper of the NBA, I’ve learned many valuable PR lessons that can be applied across any business communications strategy that c

Sports 124

Sports Creativity Instagram Local 124

Ronn Torossian

MAY 30, 2018

For social media users and marketers who no longer want to see pictures of cats and coffees on their news feed, there’s a new feature rolling out. Instagram, the visual social platform owned by Facebook, just announced a feature that offers the power to dictate which posts do or don’t show up on a feed. In the weeks ahead, users will be able to remove the posts and stories published by specific accounts on your Instagram feed, without unfollowing anyone.

Instagram 150

Instagram Social Media Facebook Blogging 150

ImPRessions - Crenshaw Communications

MAY 30, 2018

There were bigger stories breaking on the Tuesday after Memorial Day, but on social media the news was all about Roseanne. It started with a revolting tweet about former Obama adviser Valerie Jarrett. The post was bizarre, horrible, and nakedly racist, but at the risk of sounding cynical, I didn’t think anything much would happen as a result. I was wrong, and I couldn’t be happier about that.

Corporate 120

Corporate Social Media Government Training 120

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14

Industry 100

Industry Measurement SEO Corporate 100

The Stalwart Blog

MAY 29, 2018

I proudly admit I enjoyed every episode of the Roseanne reboot. I found the storylines compelling and provocative. The stories ranged from a young grandson deciding not to conform to established norms, the single Mom dealing with a career derailment, a neighborhood confronting racial stereotypes and a married senior citizen couple struggling to cope with rising healthcare costs amidst limited income earning potential.

Healthcare 111

Healthcare Television Corporate Marketing 111

Prowly

MAY 28, 2018

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market. The post Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy appeared first on Prowly Magazine.

Local 99

Local Strategy Marketing Trends 99

Communications Conversations

MAY 30, 2018

“I’m done with agency life. It’s too many hours, too stressful and I have other things I’d like to do.” It’s a conversation I’ve had with more than a few friends and colleagues over the years. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too.

Apparel 106

Apparel Public Affairs Corporate Training 106

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Most PR agency executives feel positive about the future – they predict a substantial growth in the agency business over the next five years. ($14

Industry 100

Industry Measurement SEO Corporate 100

Buzzstream

MAY 30, 2018

As an entrepreneur, you often send out emails to influential members of your industry. Maybe with the intention of getting a backlink from their blog, or maybe collaborating with them for marketing purposes. In an ideal scenario, you hear back from them, work together on something, and there’s a surge in the attention you get. But things are never that easy.

Pitching 105

Pitching Ethics YouTube Travel 105

Stephen Waddington

MAY 30, 2018

Students need all the help they can get, but a recent suggestion on social media didn’t elicit the response I expected. Formal teaching is over in UK universities and post graduate dissertation season is about to kick off. Masters students are expected to investigate an area of theory or practice and produce an original piece of work. It typically combines a mix of research and analysis, whereby data collected from practice, or interviews are used to challenge or support a thesis.

Sports 90

Sports Twitter Social Media Analysis 90

Prowly

MAY 28, 2018

As we live in a modern, digital age, businesses are now going global and expanding to new markets more than ever before. While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market. The post Why Translating and Localizing Your Marketing Content is the Key to Creating a Global Strategy appeared first on Prowly Magazine.

Local 80

Local Strategy Marketing Trends 80

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Steve Barrett on PR

JUNE 1, 2018

As an iconic leader unveils his new plans, his former employer's annual review draws a perfunctory line under its founder's 33-year contribution to the company.

Company 94

Company 94

Barokas

MAY 30, 2018

Now more than ever, it seems like every day brings with it more bad news from all over the world. From politically and religiously charged acts of terrorism to racially offensive advertisements to relentless school shootings, the wide spectrum of public screw-ups and tragedies have one thing in common: someone needs to comment. This is seemingly when bad gets worse.

Handbook 88

Handbook Crisis Advertising Advertising 88

PRSay

MAY 31, 2018

Back in the old days, I was unconsciously obsessed with protecting myself from failure. I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. How do you do it? How do you do it effectively? These days, I realize that a perspective like that actually built a wall between me and the people I should have been trying to help.

Media Relations 88

Media Relations Media Pitching Course 88

Ishmael's Corner

MAY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Elon Musk kicked up a Twitter storm last week, essentially saying (among other things) that the media unfairly picks on Tesla because Tesla doesn’t advertise. He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more.

Advertising 78

Advertising Advertising Data Company 78

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

MAY 29, 2018

Open-ended questions can sometimes be the most insightful part of a good survey. Often the answers to such questions provide nuance, context and even lead to new questions. More than once I’ve analyzed survey results for a client and wound up finding the perfect report title in the open-ended commentary. As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey.

Corporate 73

Corporate Communications Survey Employee 73

Barokas

MAY 31, 2018

Credit: WiffleGif. In the age of nearly constant public relations nightmares (we’re looking at you, Facebook ), any PR person worth their salt knows the value of a good crisis communications plan. We know it should be thoughtful and thorough enough to include all of the major elements – phone lists, sample holding statements and written procedures – that our panicked brains will forget the moment the client tells us “there’s a situation on our hands.

Crisis 74

Crisis Exercises Employee Crisis Communications 74

NewsWhip

JUNE 1, 2018

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. With June in full swing, it’s just a matter of time before Father’s Day is upon us. According to the National Retail Federation, consumer spending will reach a near-record […].

Social Media 68

Social Media Pinterest Retail Media 68

Presspage

JUNE 1, 2018

Today, the brand combines its legendary and classy style with a hip lifestyle image. The watchmaker’s recent and unique collaboration with motorcycle company Indian is a great example of how they captured an iconic spirit into a series of three one-of-a-kind timepieces. Blume & Mercier puts a lot of effort in making its timepieces appealing to a younger crowd.

Technology 68

Technology Sports Reputation Internal 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stephen Waddington

MAY 31, 2018

PR practitioners shared the stories of their careers and advice on landing that all important first job at a recent event for students at Newcastle University. Nicola Quinn leads communication for the Royal National Lifeboat Institution (RNLI) in the North East. Her career spans agencies and corporate organisations in London, New York and her native Newcastle.

Local 60

Local Agency Corporate Internal 60

Barokas

JUNE 1, 2018

In the world of PR, we spend 90 percent of our time either writing or talking (for those asking, the other 10 percent is spent guzzling coffee). Often times we use analogies or other colloquialisms to get our point across and unfortunately sometimes those are misused and end up deterring from the point we were trying to make. Below is a collection of the most commonly misused idioms I’ve heard to date.

Writing 68

Writing Publicity Media Blogging 68

5W PR

JUNE 1, 2018

These days, companies need to know exactly what their customers want if they hope to stand a chance of competing in a cluttered marketplace. Modern consumers want to feel as though every marketing message tailors to them and their interests. In the PR world, this means that every message needs to be perfectly crafted to ensure that brands have the right impact on their intended audience.

Publicity 60

Publicity Data Advertising Advertising 60