The Resolution Blog

JUNE 22, 2023

Margo Neely she is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement. This […] The post How a musical shoe led to a PR investment firm appeared first on PR Resolution — by CoverageBook.

Creativity 296

Creativity 296

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter. So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too.

Twitter 126

Twitter Survey Journalism Social Media 126

Agility PR Solutions

JUNE 19, 2023

The digital landscape is constantly evolving. With the diversification of media platforms, including online media, social media, and short video content, public relations has been profoundly impacted, presenting new avenues for engagement. Traditional press releases alone are no longer sufficient. PR professionals must prioritize crafting authentic human narratives to establish deeper connections with their target […] The post 7 important PR trends driving the industry forward in 2023 appe

Trends 94

Trends Industry Video Social Media 94

Mark My Words

JUNE 18, 2023

The Sunday Times Mark Borkowski, the PR expert, said Johnson was getting ahead of the curve in a way that will, at least, feed his base supporters. “He’s carved out his narrative, which many, many people will buy into because he’s a personality,” said Borkowski. “Chris Bryant [the Commons’ standards committee chairman] said, ‘People should read the report and see for themselves’.

Print 60

Print Report Writing How To 60

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

JUNE 18, 2023

Staying ahead of the curve in the fast-paced public relations world is crucial. PR firms must comprehensively understand their industry and specific requirements when working with legal clients. PR professionals can adeptly navigate the realm of legal communications by recognizing the unique challenges and dynamics at play. This article will explore seven essential insights PR […] The post 7 things PR firms should know about their legal clients appeared first on Agility PR Solutions.

Industry 86

Industry Communications Publicity 86

PR for Anyone

JUNE 20, 2023

Being a CEO is no walk in the park. It’s even tougher when you’re a woman in a male-dominated space. Not one to back down from a challenge, Kristina Bouweiri knows exactly what it’s like to be the only female to get a seat at the table. Kristina is the president and CEO of Reston Limousine and Travel Service, Washington’s largest luxury transportation provider.

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

Ronn Torossian

JUNE 20, 2023

In digital marketing, knowing what works and what doesn’t is crucial. Strategies that proved successful in the past may not be applicable today, so attention to detail is key. To achieve optimal results, digital marketing techniques and tools must be adapted to current trends and modern methods employed. Knowing the Target Audience Digital marketing strategies […] The post The Do’s and Don’ts of Digital Marketing appeared first on.

Marketing 195

Marketing Trends Tools Strategy 195

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.” Okay, so maybe people aren’t shouting about tools and software for advertisers.

Creativity 156

Creativity Meeting Advertising Advertising 156

Agility PR Solutions

JUNE 21, 2023

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. Case studies are crucial in PR agencies’ efforts to showcase their expertise, build trust, educate clients and industry professionals, differentiate from competitors, […] The post What you need to know to write a client case study that counts appeared first on Agility PR Solutions.

Case Study 160

Case Study Study Writing Education 160

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PR for Anyone

JUNE 20, 2023

Being a CEO is no walk in the park. It’s even tougher when you’re a woman in a male-dominated space. Not one to back down from a challenge, Kristina Bouweiri knows exactly what it’s like to be the only female to get a seat at the table. Kristina is the president and CEO of Reston Limousine and Travel Service, Washington’s largest luxury transportation provider.

Transportation 130

Transportation Industry Nonprofit LinkedIn 130

Steve Barrett on PR

JUNE 19, 2023

The contenders for the coveted PR Lions have been announced early this year, giving the industry more time to ruminate on the trends in play and a longer sense of hope and anticipation.

Trends 147

Trends Industry Blogging 147

Stern + Associates

JUNE 20, 2023

Is AI on the path to sentience? This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. In this episode: Hod talks about the speed with which artificial intelligence is advancing right now and tells us that we shouldn’t think about AI as a “thing” but as a “journey”. Hod, who wrote the book “ Driverless: Intelligent Cars and the Road Ahead ,” says that it will still be some time before we see truly driverless cars on our

Creativity 118

Creativity Meeting Groups Technology 118

Wadds Inc.

JUNE 19, 2023

A new Wadds Inc. management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. Artificial Intelligence (AI) will significantly impact the public relations profession in the same way as the internet and social media before it. You should give it urgent attention as a public relations practitioner for two reasons.

Publicity 105

Publicity Policies Training Engineering 105

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

HMA Public Relations

JUNE 19, 2023

Happy #MediaMonday! The latest feature comes to us from Sandee and Genna Caviness, the publishers and editors of the Pinewood News, a free monthly newspaper focusing on the bustling Munds Park community. Learn more in this post!

Newspapers 105

Newspapers Community Media 105

Steve Barrett on PR

JUNE 22, 2023

PR agencies were once again left frustrated about their apparent inability to make a mark in the Cannes Lions category that bears their name, as ad firms continued to dominate.

Agency 146

Agency Blogging 146

PR Fuel

JUNE 22, 2023

About 65% of marketers struggle with creating engaging or Google-loved content. Meanwhile, businesses with blogs generate 126% higher lead growth than brands without blogs. About 70% of US companies actively invest in content marketing. As a. Read More The post 13 Tips for Succeeding as a Ghostwriter appeared first on eReleases.

Google 105

Google Content Marketing Blogging Marketing 105

Agility PR Solutions

JUNE 21, 2023

“A little truth is good. A lot is even better,” trumpeter Doc Severinsen told a sold-out audience before beginning the second half of a concert at the Kennedy Center several years ago. After that, Severinsen, then in his 80s, he’s 95 now, admitted he was thrown from a very large horse recently. He landed squarely […] The post Dispatches from the authenticity and transparency department: How much transparency is too much?

Marketing 94

Marketing Publicity 94

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

5W PR

JUNE 23, 2023

TikTok, the popular social media app for video-sharing, has long been dominated by beauty and makeup content. However, recently, the hair niche has been gaining momentum with the emergence of #HairTok. This hashtag has taken the beauty space on TikTok by storm, accumulating over 6 billion views and an endless stream of video content. Big brands are capitalizing on this trend and partnering with influential figures within the #HairTok community.

Branding 88

Branding Brand Video Community 88

NewsWhip

JUNE 22, 2023

The flood of news about brands isn’t slowing down any time soon, and it seems as if every day there’s something new in the headlines. That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and spot trends within those stories. Sounds time-consuming, right? Not anymore. For the month of May, with the help of our Top People and Brands feature, which you can read about here , we were able to spot these trends instantly.

Google 88

Google Twitter Publicity Media 88

Inbound PR

JUNE 18, 2023

76% of customers say they are less loyal to a brand than two years ago. This finding comes from research about customer and employee experience in EMEA we recently released at ServiceNow. The challenging economic landscape and ever-high inflation are the primary reasons to drive brand loyalty down. To battle the current environment, customers are cutting costs, switching to cheaper alternatives and leaving brands for competitors that offer more or better value.

Employee 95

Employee Branding Brand Company 95

Agility PR Solutions

JUNE 20, 2023

Ensuring a robust data leak response plan is in place and regularly tested is a significant challenge for businesses of all sizes. It’s important for companies to have a plan that addresses the specific threats that everyday businesses may face. Many mistakes made before, during, or after a leak stem from gaps in crisis response […] The post How to respond to a data leak: Tips and insights for crisis management appeared first on Agility PR Solutions.

Crisis Management 94

Crisis Management Crisis Data How To 94

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

JUNE 22, 2023

Beauty brands from Australia have consistently stood out as some of the most luxurious and even best products. There are several Australian beauty brands that managed to make their mark across the ocean and take the U.S. beauty market by storm. They’ve managed to achieve all this by incorporating beneficial ingredients in the products, and in many cases, backing those ingredients by science.

Branding 88

Branding Brand Ethics Consumer 88

Mindful Marketing

JUNE 20, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “If you can’t beat them join them.” This old adage, suggesting that adversaries become allies, has been used to describe everything from Vichy France aligning with Nazi Germany to Apollo Creed training Rocky Balboa.

Ethics 93

Ethics Sports Course Financial 93

HMA Public Relations

JUNE 21, 2023

With Abbie Fink celebrating her 30th anniversary with HMA Public Relations on July 1, she is sharing 30 things for 30 years to mark the milestone. Find out what has made HMA Public Relations special for Abbie in this blog post.

Publicity 96

Publicity Blogging 96

Agility PR Solutions

JUNE 20, 2023

As one of the largest industries in the U.S., the consumer goods industry is estimated to be valued at over $25 billion by 2030. With new brands debuting every day in the category, it’s never been more important for consumer goods brands to develop a compelling and integrated communications strategy that stands apart from the […] The post How an integrated and personalized communications strategy drives connection appeared first on Agility PR Solutions.

Strategy 94

Strategy Communications Consumer Industry 94

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

JUNE 21, 2023

The food industry has popularized the term “superfood” to market nutrient-rich foods that supposedly have health benefits. It’s important to note that no single food item is a miracle cure for better health or disease prevention. However, the concept of superfood products continues to capture consumers’ interest. Luckily, there are foods that can be classified as superfoods due to their numerous benefits.

Consumer 88

Consumer Examples Study Groups 88

Bianchi Biz Blog

JUNE 19, 2023

My name is Michael Freeze, features editor at Transport Topics and co-host of the podcast, RoadSigns. We are a business-to-business weekly newspaper covering the trucking and logistics industries. I’m also the editor of Calibrate, a quarterly magazine catered to equipment and maintenance executives. As features editor, I am primary responsible for producing in-depth features that explore the issues facing the industry today.

Transportation 93

Transportation Meeting Media Newspapers 93

The Hoyt Organization

JUNE 20, 2023

A real estate disruptor that is a technology startup company was ready to launch in the marketplace. BidMyListing was introducing a groundbreaking concept where real estate agents actually paid the homeowner to list their house. This provided homeowners with a unique way to find top agents in their area and gave them the confidence that […] The post Real Estate Disruptor and Technology Startup appeared first on The Hoyt Organization.

Real Estate 88

Real Estate Technology Company Case Study 88