ImPRessions - Crenshaw Communications

JUNE 7, 2018

In an era of constant communication, most PR experts will say that silence is rarely an option for responding to negative or controversial developments. In times of trouble, a “no comment” is commonly regarded as a sign of guilt, indecision, or apathy. PR experts sound the alarm about the communication vacuum in such cases, worried that damaging or inaccurate chatter will fill the void and they’ll lose control of the narrative.

SEO 227

SEO Privacy Crisis Crisis Management 227

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers.

Writing 127

Writing Content Marketing Pitching Blogging 127

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. With this in mind, I warned the audience that I was going to say things that some of these journalists might disagree with, even though my job is to help communicators build better relationships with them. How is this possible? Well, it’s important to keep in mind that when journalists speak on panels, they are thinking about their typical interactions with PR pros.

Media Relations 94

Media Relations Pitching Media Conference 94

Ronn Torossian

JUNE 4, 2018

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results. Now, attracting the attention and loyalty of customers is much harder. In an attempt to deal with the complexity of the content marketing journey, a lot of businesses have begun to churn out more content as quickly as possible – hoping … READ MORE ».

Content Marketing 170

Content Marketing Marketing Google Blogging 170

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Flack's Revenge

JUNE 6, 2018

Addressing the JVP meetup with Pnina Ben Ami. I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty. The Old City must be seen to be believed. Walking through the bustling underground markets and sites that are thousands of years old seemed to take me back in time.

Media 168

Media Transportation Enterprise Course 168

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set.

Branding 160

Branding Brand Viral Crisis Management 160

Melissa Agnes

JUNE 5, 2018

Controversies are amongst the most difficult types of negative events to manage effectively. Why? Because they are emotionally charged situations that automatically segregate your audience. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Furthermore, our current societal climate-with the Me Too and Time’s Up movements, our collective stance against racial discrimination, and more-controversial issues are an increasing hig

How To 150

How To Crisis Crisis Management Viral 150

The Proactive Report

JUNE 4, 2018

3 minute read. You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. (And that’s probably the last thing you’d ever want to be.). You love your job and you thrive on creating content and messaging that builds awareness, authority, and affinity for your brand.

Analytics 127

Analytics Data Exercises Social Media 127

Prowly

JUNE 6, 2018

Personal branding might sound like a buzzword, but it’s so much more than that. Especially at the beginning of anyone’s career. The post Personal Branding Online: Essential in the XXI Century? appeared first on Prowly Magazine.

Branding 120

Branding Brand Publicity 120

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ishmael's Corner

JUNE 3, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with.more.

Storytelling 113

Storytelling Communications Publicity Employee 113

Presspage

JUNE 4, 2018

In this article, 7 Public Relations professionals reveal their secrets about how to write a press release and capturing a journalist’s attention in today's vibrant media landscape. Their advice covers a broad range of topics from optimizing your headlines and quotes, leveraging social media, to maintaining key relationships with the press.

Writing 108

Writing Social Media Publicity Media 108

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Prowly

JUNE 6, 2018

Personal branding might sound like a buzzword, but it’s so much more than that. Especially at the beginning of anyone’s career. The post Personal Branding Online: Essential in the XXI Century? appeared first on Prowly Magazine.

Branding 99

Branding Brand Publicity 99

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Steve Barrett on PR

JUNE 8, 2018

Stunt is a word PR pros have been trying to escape for years, but this week suggests there is still mileage in this old school way of attracting attention - as long as it is accompanied by a bit of plain old common sense too.

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PRSay

JUNE 5, 2018

Nancy Giles , CBS “Sunday Morning” contributor, comedian, actress and self-described “Accidental Pundette,” spoke with Strategies & Tactics ahead of this Thursday’s Silver Anvil Ceremony , where she will serve as the evening’s host. A veteran of Chicago’s esteemed Second City improv troupe and winner of the Theater World Award for the off-Broadway musical “Mayor,” Giles appeared on the TV drama “China Beach” for three seasons.

Radio 90

Radio Writing Energy Journalism 90

Critical Mention

JUNE 6, 2018

Media is undergoing its own technological revolution–it’s the new age of PR. With this evolution in technology, it’s crucial that PR pros are in the know and can keep up with trends and adapt to campaign creation that relies more on technological solutions. Fortunately, there are many ways PR pros can stay in the loop and adapt their campaigns for their company.

Travel 83

Travel Social Media Crisis Trends 83

Prowly

JUNE 7, 2018

What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor's or master's degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and. The post What Type of Education Do Marketing Managers Need? appeared first on Prowly Magazine.

Education 80

Education Marketing 80

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Communications Conversations

JUNE 6, 2018

I’ve been asking myself that exact question for the last 20-plus years. And, apparently, I’m not the only one. I posed this question on LinkedIn last week and saw a tsunami of comments from friends and colleagues who have had HORRIBLE experiences in the not-so-distant past. To be clear, I’m not currently looking for a job–haven’t been for eight-plus years now.

Communications 79

Communications Marketing System Interviews 79

Axia PR

JUNE 5, 2018

Public relations, like anything else, has its own vocabulary. When you’re working with your PR team to plan a successful campaign, it helps to know the meaning of terms that PR professionals use. The terms outputs , outtakes , outcomes , and impacts are important elements of a PR campaign that you should know.

Publicity 83

Publicity Measurement 83

Critical Mention

JUNE 4, 2018

You’re at your work desk and it’s chaos all around you. Your team is under a tight deadline to finish a crucial campaign. How do you even begin to focus? Lucky for all of us there are music streaming services. We put on our noise-canceling headphones, turn up the volume, and Bam! We’re on our way to making our winning campaign. The benefits of listening to music at work have long been disputed by many researchers.

Chemicals 76

Chemicals Study Groups Journalism 76

Prowly

JUNE 7, 2018

What type of education do marketing managers need? Typically, marketing managers are expected to have a bachelor's or master's degree in marketing or business (with specialization in marketing). MBA marketing programs include core business and. The post What Type of Education Do Marketing Managers Need? appeared first on Prowly Magazine.

Education 80

Education Marketing 80

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

JUNE 5, 2018

Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. However, the noise level grew so loud and so hysterical over the last six weeks, that, deadline notwithstanding, I could no longer ignore it. So, I read up and have continued to pay attention. Here are several observations: 1) So far, the buildup and passing of the GDPR deadline was reminiscent of the anti-climactic final chapter of the so-called Y2K bug, but it’s

Content Marketing 71

Content Marketing Marketing Privacy Data 71

Mark My Words

JUNE 8, 2018

If Paul Dacre was listening to the “mouthpiece of the metropolitan elite” BBC on Thursday morning he might have heard Polly Tonybee lay into this “bully in chief” who has “poisoned British politics”. Would there be a more fitting leaving present for the outgoing Daily Mail editor than to have these words framed, preferably in the olde English typeface of its masthead?

Energy 68

Energy Conference Journalism Branding 68

Communications Conversations

JUNE 5, 2018

An interesting shift is going on with the second-most popular social network in the U.S. Instagram is now all about “stories.” Consider the stats: By last count, Instagram Stories now has 300 million daily active users. That’s more users than Reddit, Twitter, Tumblr and LinkedIn. Stories have also reportedly increased the time users spend on Instagram, with an average of 32 minutes per day for those users under 25 years old, and 24 minutes for users 25 and older.

Instagram 68

Instagram Branding Brand Reddit 68

Muck Rack

JUNE 5, 2018

How the paywall craze presents a new challenge for PR pros

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

JUNE 7, 2018

It’s safe to say that the cryptocurrency market is growing bigger every day. Blockchain-based startups and cryptocurrency creators are appearing all over the world, offering solutions to the world’s financial problems in the form of code and unique mining strategies. In fact, ICOs, or initial coin offerings funding for start-ups has officially exceeded traditional venture funding.

Financial 60

Financial YouTube Strategy Consumer 60

Stephen Waddington

JUNE 3, 2018

In this guest blog post PR teacher and practitioner Padraig McKeon makes the case for improving engagement between PR students and practitioners. By Padraig McKeon PR is a busy space. In my three decades experience I’ve regularly seen the urgent get priority over the important, so much so I feel we often miss what matters. We read more and more about the value of PR as a strategic tool of management.

System 60

System Industry Leadership LinkedIn 60

Mark My Words

JUNE 4, 2018

The Express. ON the face of it the show that throws together hunks in trunks and babes in bikinis is just yet another disposable reality series but in fact it offers a compelling insight into infatuation and romance. Pack a bevy of beautiful young things off to a sun- soaked Mediterranean villa, light the fuse and retreat. “In short Love Island has become essential viewing or you risk being left out of conversations.

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