Onclusive
MARCH 21, 2018
Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate.
Ronn Torossian
MARCH 20, 2018
For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. There’s a common perception floating around that PR professionals spend their lives behind a desk , answering phone calls and responding to emergencies on social media. While it’s true that a lot of the PR experience can take place online, or from an office environment, there’s a lot more to it than most people think.
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Business Wire
MARCH 20, 2018
Today’s communicators hav e the difficult task of reaching millennial audiences. There is a huge amount of information about this population segment, but how much of that information is correct? What is real and what is a myth? What are the steps to take to reach and activate this key demographic? Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms.
Prowly
MARCH 21, 2018
Learn what standards of conduct when working with journalists are an absolute must-have, what to avoid, and with what “sins” committed by the media people you will have to deal with. The post Top Tips on How to Build and Foster Relationships with Journalists appeared first on Prowly Magazine.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Flack's Revenge
MARCH 21, 2018
In my last post , I explained that social media data can be used to bolster PR efforts. E.g., knowing that KDnuggets scores higher than the NY Times for social media engagements about machine learning can be a big deal if you work in that space (and that is not just a hypothetical – it is the exact scenario their system uncovered, as I shared). I thought my readers would want to know more, and NewsWhip Editorial Director Benedict Nicholson kindly agreed to answer the following questions: The gra
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
MARCH 19, 2018
A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. The March 14 morning plenary session “Diversity: A Company and Performance Imperative” considered diversity from the perspective of an executive.
Prowly
MARCH 21, 2018
The communication industry has been dominated by the latest buzzwords for many years. Businesses and individuals have devoted endless hours to mastering the newest tech, in a race to call themselves experts in the competitive digital world. The post The One Thing You Need if You Want to Become a Communicator of the Future appeared first on Prowly Magazine.
Ronn Torossian
MARCH 23, 2018
Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more. With solutions like artificial intelligence, learning from campaigns and optimizing email open rates doesn’t have to be a time-consuming or complex process.
Shift Communications
MARCH 22, 2018
It’s been another restless night at the Coates Mather house. My husband and I stumble down the stairs, into the kitchen, kids in tow, spilling cheerios, milk and half brewed coffee all over the place. Its 6:20am, go time is 7:20am. We debate about who should get ready first as we side glance at unanswered emails and manage one kid’s morning tantrum and the others requests for “something different for breakfast”.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PRSay
MARCH 23, 2018
Adversity is a great teacher. Nearly six months after Hurricane Harvey slammed Houston late last August, we Houstonians can look back and derive important lessons about preparing for a major natural disaster and managing its aftermath. As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises.
Prowly
MARCH 19, 2018
I wasted years of trying every strategy I could find. And then that moment came. My search ended when I discovered the Apple approach. Why look for anything else when you can see the results of this market leader’s unique methods? The post 10 Marketing Lessons From Apple appeared first on Prowly Magazine.
5W PR
MARCH 23, 2018
Tell Us about Yourself. My name is Jake Agnew and I’m an SEO Specialist here at 5W Public Relations. I grew up in the Back Mountain which is a small region in Luzerne County of Pennsylvania. Growing up in such a small area, I’ve always dreamt of one day living in New York City. I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology.
Ronn Torossian
MARCH 21, 2018
The desk is the central point of any workspace , and important part of productivity for most professionals. Whether it’s a small desk in a cubicle at a standard office, or a large desk within a private home office space , choosing the right furniture can be the key to transforming productivity in any workplace. Ultimately, there’s no one-size-fits-all method to choosing the best office desk, but there are things that any professional can do to make sure that they’re prepared &#
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Steve Barrett on PR
MARCH 23, 2018
The news that Ketchum and Text100 will end their 17-year stints working on IBM's PR account raises questions about the integration of communications and marketing, agency longevity, and innovation in a disruptive world.
NewsWhip
MARCH 20, 2018
How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Our latest report explores the trends to know. With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media. In our latest report, we take a look at how content […]. The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip.
Sword and the Script
MARCH 20, 2018
His first client came in 2002. The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. More importantly, at the time, this was all brand new: putting a show guide on a mobile device that featured his client Cisco as the lead sponsor would have provided incredible visibi
Ronn Torossian
MARCH 19, 2018
YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough. Some of the most common targets for criticism are the sort of conspiracy theory videos that promote junk science “theories” about a flat earth or “false flag” school shootings or “government chemtrails” poisoning people.
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Beyond PR
MARCH 22, 2018
“Don’t pay any attention to what they write about you. Just measure it in inches.” — Andy Warhol. As a PR pro, after every communications campaign, you may often ask yourself — what was the impact of my efforts? Consider this familiar scenario: You have a great product or service, and you’re excited to get your story out to the market.
Axia PR
MARCH 20, 2018
3 reasons to change PESO for PR. The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. Some PR and marketing professionals are adopting its communication framework to manage their efforts in reaching audiences. The PESO Venn diagram provides a holistic picture of the many channels that influence audiences’ buyer behavior in the decision-making process.
Sword and the Script
MARCH 19, 2018
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years
Mark My Words
MARCH 23, 2018
BBC. Strategic PR consultant Mark Borkowski agrees: “Could Morecambe go on without Wise? They are a double act. Would Dec have the same impact? What would that say to his pal who’s recovering (if Dec went on alone)? This is a very deep friendship that goes back to childhood.” Mark says there’s a lot riding on Ant’s recovery. “It’s incredibly difficult.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Communications Conversations
MARCH 23, 2018
For the last few years, I’ve heard a few common refrains among friends and colleagues working for smaller and mid-sized organizations: “I need social media marketing help, but I’m not sure I can afford an agency.” “I just need a quick, fresh perspective when it comes to my communications approach.” “I need to revamp our social media strategy, but I’m not sure where to start.” For the last eight-plus years, I haven’t really been able to
Beyond PR
MARCH 20, 2018
We’ve all had ads appear online that are eerily relevant to our last conversation or something we recently searched for — like when you talk to your friends about being single at 35, only to have dating app ads pop up all over your browser the next day. Brands are latching onto these retargeting tactics because they provide a great opportunity to give users exactly what they’re looking for.
Karwoski & Courage
MARCH 23, 2018
There has been much written about how to capture the attention of conference and trade show attendees using social media, but I've never seen this aspect of the topic covered before, so I thought I'd share how I live-tweeted my own presentation. The post Live-Tweeting Your Presentation appeared first on Karwoski & Courage - Minneapolis Public Relations.
Mark My Words
MARCH 23, 2018
Radio Times. Mark Borkowski, the public relations expert, believes that a lack of talent waiting in the wings is a big problem for ITV. “The talent pool of top notch presenters is so small and Ant and Dec are so good at their jobs but there is no one else who can take their place,” he says. “Who else could step into their shoes? It’s hard to imagine anyone.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR News
MARCH 21, 2018
It can be delicate, a disaster or at least ironic when a brand that bases its business on something is shown to be deficient in it. For example, Equifax, which was built on security and securing peoples’ financial data, demonstrated over the summer to be irresponsible on data security issues. Ditto Wells Fargo, an iconic brand… Continued. The post ‘Meaningful Social Interactions’ From Facebook’s Leadership Remain Scarce as Cambridge Analytica Story Accelerates appeared fi
Axia PR
MARCH 23, 2018
5 ways to enhance your blog. Most companies start a blog with good intentions to reach more people. Too often though, the content starts to dwindle and may even cease altogether. Here are five ways to help keep your company’s blog full of fresh content.
HMA Public Relations
MARCH 23, 2018
Earlier this week, Rachel's son informed her that she should no longer shop on Amazon Prime as it's bankrupting small businesses. And here are her thoughts on this. The post Public Relations for Toys ‘R’ Us appeared first on HMA Public Relations.
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