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The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the debate can get heated. So, I was eager when I saw a post about PR but also anxious about the crowd reaction, as I find that there can be a lot of confusion about the topic.
For almost two years, protests during the national anthem before the game have been a growing PR challenge for the National Football League. With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings have declined 8% in 2016 and almost 10% last season.
Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. (SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. The gist of the report is that over the last few years the number of people who actually click a result and visit a website as a result of a search is dwindling.
Last year, the PR Expanded blog community conducted an experiment with student written articles. The response was positive with professionals and educators giving encouragement and helping to share the student guest posts. This year, the student experiment moved to a new level when I teamed up with Jason Mollica, who is a friend and colleague and professor at American University.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
The transition back to a ‘normal’ life can be tough for many former professional athletes. They go from the highly-regimented workouts and schedules, the constant stress and competition, the emotional highs and lows, and the adoring fans, to… well … to, what? That’s often the hardest question to answer. Some transition into coaching or commentary, staying close to the sport that brought them wealth and fame.
Are the story ideas that non-PR people bring to you usually lame? Like when a client or someone in another department says, “Oh, we’re doing this thing and it would make a great press release — the media will all want to know about it.” You cringe because you know that nine times out of 10, the next thing out of their mouth is NOT going to be newsworthy.
Are the story ideas that non-PR people bring to you usually lame? Like when a client or someone in another department says, “Oh, we’re doing this thing and it would make a great press release — the media will all want to know about it.” You cringe because you know that nine times out of 10, the next thing out of their mouth is NOT going to be newsworthy.
I apologize in advance to anyone reading this who can’t appreciate the insights offered in this post or who disagrees with the public relations expertise shared here. See what I did there? Call it the no-pology, the fauxpology, or the if-pology – but it’s far too common today. A cheap and lazy way to publicly express regret, the non-apology is more false than fake news, because literally no one believes it.
PR is all about positive branding. Today, this concept is so much more than just setting a color scheme and picking a recognizable logo. It is about creating a persona that encapsulates every aspect of your business so it can be easily communicated to your audience. The post How to Get Your Customers More Involved with Your PR and Branding Strategy appeared first on Prowly Magazine.
As Wells Fargo waited to find out how much it would have to pay for past transgressions, an Australian bank hit the headlines for admitting to billing clients for fees. The catch: those clients had been dead for years, and at least some people at the bank knew it. Commonwealth Bank of Australia admitted as much during a government investigation, saying the practice of billing dead customers for “financial advice” went back years, in one case at least a decade. .
When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. The hashtag #DeleteFacebook started trending. Publications such as Fortune , CNBC and ZDNet wrote up comprehensive guides on how users could deactivate or cancel their accounts.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond.
While everyone seems to know the term public relations , not everyone understands what it means. Though many organizations understand that PR is a great way to build on their marketing strategies and improve their online reputation, very few know much about what PR involves, or why certain companies invest so much time and effort into staying on top of their strategies.
She said that’s ok. I don’t need your insight. [link] Ok baby do what you please. I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?
I had a good idea of what was ahead. When I decided to take the APR plunge last year, I was a longtime PRSA member and not a rookie PR pro. So I knew the three basic parts would be, in my view, a series of essays about a campaign you participated in and your career in general, a presentation of your campaign to a panel of peers and a standardized examination.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Here’s a question I see A LOT in the public relations industry. “Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […]. The post You May Not NEED a Press Release – But Here’s Why You May Want to Write One Anyway appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
Imagine this: You’ve done your research, have the name and position of the correct decision maker/influencer to reach out to, have drafted your perfect pitch, but… Their email address is nowhere to be found. It’s not on their about page nor author page, and a simple Google search of name + position + company leaves you empty-handed. But don’t worry!
The Global Alliance has published a capability framework for public relations. It results from a two year project led by Professor Anne Gregory and Dr Johanna Fawkes at the University of Huddersfield in the UK. It's an incredibly useful piece of work that enables employers to understand their team’s existing strengths and identify where training resources need to be committed.
“If I knew then what I know now,” the old saying goes. Life is like that in all respects, sometimes more than others. There’s always much to learn, so much to do and so little time to do it. Yet personal motivation usually leads one on a path toward self-improvement because, after all, we all are lifelong learners. And we are lifelong teachers. That teaching-learning dynamic is the substance of becoming Accredited in Public Relations (APR) through PRSA.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
A couple weeks ago, long,-time blogger, Mark Schaefer, got a lot of people going by bringing up a significant lightning-rod topic: the intolerance of the “hustle” culture. In the post, Schaefer talks about “Hustle” proponents and how they tend to look down on people who do not chase their dream or job hop for the sake of climbing the ladder.
Blockchain has received a lot of attention in recent months, especially after the explosive growth of bitcoin and other cryptocurrencies in December. Many people associate blockchain solely with financial applications. Others see potential for blockchain technology in nearly all aspects of life. It’s helpful to have a basic understanding of what blockchain is in order to thoughtfully consider how it may help your company, including your public relations efforts.
“The changing PR landscape” The first official press release was sent out in 1906, but now more than 100 years later both time and technology have changed the way we do PR. However, a traditional press release is still an important element of the majority of PR campaigns. One of the biggest differences we do see is in the audience. Previously, it was the press covering their stories for the newspapers, radio and later, television.
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from José Manuel Velasco: What is your most striking characteristic as a PR practitioner?
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
By the time you’re reading this, all UK organisations that employ 250 people or more have (or should have) published their gender pay gap. More than 10,000 large firms have provided details of their gender pay gap and so far, the results have shown that three-quarters of them pay men more than women. Yet despite the legal requirement to submit these figures, there is no obligation for organisations to take action and reduce their gender pay gap.
Wow, it’s been quite a year for the media. While traditional media has declined in popularity over the past decade or so, it seems to be making a small comeback of sorts. The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 percent for the entire year. The brand now has more than 2.6 million digital-only subscribers.
Don't Believe in Inbound PR? This Post Will Change Your Mind was the first post I ever wrote about Inbound PR. That was in July 2015. I kept on writing and started doing public speaking on the topic around the world. Then came the INBOUND16 conference in November 2016 where my pitch for Inbound PR was accepted and I spoke in front of hundreds of people about it.
I can remember the first time I was afflicted by consumerism. The Sears Wishbook, fresh from its plastic wrap. Me with a felt tip pen circling Barbies and pajamas with Care Bears. Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip glosses and Lee overalls.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
A few weeks ago, I noticed Alyssa Greve , director of content marketing at Cambria, touting a new Cambria blog on LinkedIn. Although corporate storytelling has been under fire a bit lately, I continue to be a strong supporter of such efforts–and this one, in particular, looked interesting. So, I reached out to Alyssa to get a little behind-the-curtain peek into how this new blog came about, how Alyssa and her team are managing it, and what they expect in terms of results in the first year.
Influencer marketing is an easy way to amplify your brand, right? Possibly. But, getting the attention of an influencer isn’t as simple as looking up their information and reaching out. Think about it, if the person you want to work with has lots of qualified followers then they probably get lots of offers every day. To build a productive relationship with an influencer you first have to cut through the clutter so that your pitch is heard.
In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss the CIPR; Facebook; Wetherspoons; #AIinPR; and the #FuturePRoof NHS project. #1 CIPR President’s update: CBI membership It’s been a while since we caught up to record a podcast. Sarah’s been busy juggling her commitments as President of the CIPR, with her day job as agency boss.
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