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Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is
Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.
Many of you have laughed at the start of our ad, where Fran tries to explain how their PR campaign reached 12 billion eyeballs (check it out here if you haven’t seen it). Joking aside, have you ever presented a report with an audience in the millions or billions? (I’ll admit that I have). It […] The post Beyond the billions: A realistic approach to measuring PR impact appeared first on PR Resolution — by CoverageBook.
Influencer PR is a powerful tool for boosting brand credibility and trust. Partnering with the right influencers through an influencer agency allows brands to tap into their audience and leverage their reputation to enhance their image. Understanding the Connection Between Influencers, Credibility, and Trust The relationship between influencers, credibility, and trust is a complex interplay […] The post Gain Credibility and Brand Trust with Influencer PR appeared first on.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Influencer marketing has become a key strategy for many brands, leveraging the reach and trust that influencers have with their audiences. Here are 15 brands that excel in influencer marketing, along with specifics on how they do it: 1) Nike Strategy: Collaborates with top athletes and fitness influencers. Example: Partnering with athletes like LeBron James […] The post 15 brands doing influencer marketing right, including Nike, Red Bull and Bumble appeared first on Agility PR Solutions.
ICYMI: Ann Wylie was our guest on Strategies & Tactics Live on LinkedIn on Aug. 22. Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. In those three decades, I’ve reviewed thousands of messages from hundreds of companies. I see the same mistakes over and over and over again.
ICYMI: Ann Wylie was our guest on Strategies & Tactics Live on LinkedIn on Aug. 22. Refresh your writing skills with this focused session designed to sharpen your craft. I’ve been a writing trainer for more than 30 years. In those three decades, I’ve reviewed thousands of messages from hundreds of companies. I see the same mistakes over and over and over again.
Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Sometimes, that feedback is good, and other times, not so much. As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates.
After overcoming a past filled with trauma, incarceration, and addiction, Tonie Dreher now works to help others avoid the same fate, focusing on rehabilitation and providing much-needed resources for those who have been affected by the criminal justice system. She is a social worker and advocate for mental health and substance abuse recovery. In this episode, Tonie Dreher shares her incredible journey of survival and recovery.
Imagine you’re trying to understand a bustling crowd at a festival. The noise is deafening, and it’s impossible to talk to them all. But what if you had a pair of super-powered headphones that could tune into every conversation? That’s exactly what social listening does. Every post, tweet, or comment is a potential goldmine of […] The post 6 ways social listening drives data-driven PR and marketing appeared first on Agility PR Solutions.
This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as award-winning journalist Gio Benitez and countless opportunities for networking. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Your audience is watching—closely. I remember flipping the pages of a science textbook many years ago, studying the procedures for run-of-the-mill lab experiments. Behind me, my daughter’s voice piped up: “Have you ever noticed that the illustrations all show only white men’s hands?” she asked. I had not. The oversight might have been too subtle for me to miss, but not for my Gen-Z daughter, who’s part of a generation that’s keenly aware of how representation, no matter what form it takes, plays
Does your brand or business align with the causes that consumers and the community care about? Read more on giving back while growing your business through cause marketing in this post from Justin Liggin.
In today’s digital landscape, a brand’s reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management strategy. Here’s how you can effectively protect your brand’s reputation in the […] The post Crisis management in focus: How to protect your brand reputation in the digital age appeared first on Agility PR Solutions.
Claire Stern Milch is digital director at ELLE.com. In this role, Claire oversees content and strategy across ELLE.com's website and social media platforms.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. To achieve this, successful brands leverage the power of fintech storytelling.
Get to know Nikki Link, staff reporter at Times Media Group, in this #MediaMonday feature! Learn more about Nikki's work covering music, food, and more in publications such as Foothills Focus and Lovin' Life! Check it out!
Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations. Platforms like Twitter, LinkedIn, Instagram, and TikTok can help you build relationships with journalists and influencers.
Practitioners are underpaid and working harder than ever but claim that management increasingly recognises their value. This may be wishful thinking. The latest CIPR State of the Profession survey reveals a contradiction between how practitioners believe practice is perceived, how much they are paid, and how hard they work. Practitioners report that the strategic function of public relations is increasingly being recognised. 69% of in-house practitioners say their organisations view public relat
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
By James Warda While guesting on the “Skull Rock Podcast,” I listened intently as the host, David Bossert, author and former Producer, Creative Director and Head of Special Projects for Walt Disney Animation Studios, shared what he believes make up the best Disney stories. “They include a storyline you care about,” David said, “along… Continue reading 5 Ways to Do PR like Disney The post 5 Ways to Do PR like Disney appeared first on Culpwrit.
Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs. Let’s look at five key components: 1.
In today’s fast-paced digital landscape, public relations has expanded beyond traditional press releases and crisis management. It now heavily relies on storytelling to form deeper connections with audiences. Storytelling has become an essential strategy in modern PR, helping brands engage with their audience, foster trust, and establish lasting relationships.
Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. She discusses a number of important topics, including: What to do when your boss wants to disclose information before you should How to better understand how those spreading misinformation think Tell us more about yourself and your career.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
The current article by Matt Ragas and myself in PRSA’s Strategies & Tactics magazine builds on our just-published book, Business Acumen for Strategic Communicators: The Workbook. Thanks to PR leaders and recruiters who shared their insights for this article as well as the dozens of communications leaders over the years who contributed their wisdom… Continue reading At The Top of the PR Hiring Wish List: Business Acumen The post At The Top of the PR Hiring Wish List: Business Acum
Can you tell us what types of stories, trends or issues are on your radar now? In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. What elements or characteristics do you look for in a story, and why? Every story should include one or more of three basic objectives: to educate; to inform and/or to entertain the audience.
If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%. Are 5.5x more likely to have higher customer retention rates. In this article, […] The post Mastering consumer insights: How to uncover decision-driving data appeared first on Agility PR Solutions.
Hospitality PR revolves around crafting and sharing compelling stories about hotels, restaurants, and other hospitality businesses. A key component of this process involves strategically engaging with the media to generate positive publicity and increase brand visibility. Understanding the Role of Media The media, whether it’s print, broadcast, or digital, significantly influences consumer behavior.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
For the second straight year, Expertise.com ranked ReputationUs as one of the “Five Best Public Relations Firms” in Louisville, Kentucky. According to the selection… Why choose this provider? ReputationUs provides crisis mitigation services to businesses, government agencies, and nonprofits in Louisville. It offers public relations services, including the timely release of relevant information to local, national, and industry media.
Brands and businesses are increasingly turning to AI-powered customer service to reduce costs and increase efficiency, but the majority of participants in a new survey from customer experience and business process outsourcing firm Acquire BPO have had plenty of time to make their AI-driven customer service functional and satisfactory, As companies, they risk alienating a […] The post Patience is running out on AI customer service: One bad AI experience will drive customers away, say 7 in 1
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