Ronn Torossian

SEPTEMBER 10, 2024

Influencer PR is a powerful tool for boosting brand credibility and trust. Partnering with the right influencers through an influencer agency allows brands to tap into their audience and leverage their reputation to enhance their image. Understanding the Connection Between Influencers, Credibility, and Trust  The relationship between influencers, credibility, and trust is a complex interplay […] The post Gain Credibility and Brand Trust with Influencer PR appeared first on.

Brand 195

Brand Branding Reputation Tools 195

The Resolution Blog

SEPTEMBER 10, 2024

Many of you have laughed at the start of our ad, where Fran tries to explain how their PR campaign reached 12 billion eyeballs (check it out here if you haven’t seen it). Joking aside, have you ever presented a report with an audience in the millions or billions? (I’ll admit that I have). It […] The post Beyond the billions: A realistic approach to measuring PR impact appeared first on PR Resolution — by CoverageBook.

Measurement 209

Measurement Report Blogging 209

Agility PR Solutions

SEPTEMBER 8, 2024

Influencer marketing has become a key strategy for many brands, leveraging the reach and trust that influencers have with their audiences. Here are 15 brands that excel in influencer marketing, along with specifics on how they do it: 1) Nike Strategy: Collaborates with top athletes and fitness influencers. Example: Partnering with athletes like LeBron James […] The post 15 brands doing influencer marketing right, including Nike, Red Bull and Bumble appeared first on Agility PR Solutions.

Brand 180

Brand Branding Marketing Examples 180

PR for Anyone

SEPTEMBER 10, 2024

After overcoming a past filled with trauma, incarceration, and addiction, Tonie Dreher now works to help others avoid the same fate, focusing on rehabilitation and providing much-needed resources for those who have been affected by the criminal justice system. She is a social worker and advocate for mental health and substance abuse recovery. In this episode, Tonie Dreher shares her incredible journey of survival and recovery.

YouTube 130

YouTube System Instagram LinkedIn 130

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PRSay

SEPTEMBER 11, 2024

This year’s ICON agenda includes 46 breakout sessions arranged in eight different learning tracks, keynote speakers such as award-winning journalist Gio Benitez and countless opportunities for networking. Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today.

Storytelling 146

Storytelling Writing Community Social Media 146

Agility PR Solutions

SEPTEMBER 11, 2024

In today’s digital landscape, a brand’s reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management strategy. Here’s how you can effectively protect your brand’s reputation in the […] The post Crisis management in focus: How to protect your brand reputation in the digital age appeared first on Agility PR Solutions.

Crisis Management 105

Crisis Management Reputation Crisis Brand 105

The Hoyt Organization

SEPTEMBER 10, 2024

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. To achieve this, successful brands leverage the power of fintech storytelling.

Financial 102

Financial Real Estate Brand Branding 102

Contently - Strategy

SEPTEMBER 10, 2024

Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 98

Content Marketing Trends How To Travel 98

Wadds Inc.

SEPTEMBER 9, 2024

Practitioners are underpaid and working harder than ever but claim that management increasingly recognises their value. This may be wishful thinking. The latest CIPR State of the Profession survey reveals a contradiction between how practitioners believe practice is perceived, how much they are paid, and how hard they work. Practitioners report that the strategic function of public relations is increasingly being recognised. 69% of in-house practitioners say their organisations view public relat

Publicity 98

Publicity Training Survey Report 98

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

SEPTEMBER 8, 2024

In today’s fast-paced digital landscape, public relations has expanded beyond traditional press releases and crisis management. It now heavily relies on storytelling to form deeper connections with audiences. Storytelling has become an essential strategy in modern PR, helping brands engage with their audience, foster trust, and establish lasting relationships.

Storytelling 110

Storytelling Crisis Management Brand Branding 110

HMA Public Relations

SEPTEMBER 12, 2024

Does your brand or business align with the causes that consumers and the community care about? Read more on giving back while growing your business through cause marketing in this post from Justin Liggin.

Marketing 91

Marketing Community Consumer Branding 91

5W PR

SEPTEMBER 12, 2024

In today’s competitive marketplace, standing out is crucial. This is where branding agencies come into play. More than just a logo or tagline, branding is the soul of a business. The unique identity sets it apart and leaves a lasting impression. When executed effectively, branding can be the cornerstone of solid recognition, ensuring the target audience knows exactly who a business is.

Brand 78

Brand Branding Guidelines Customer Service 78

Reputation Us

SEPTEMBER 12, 2024

For the second straight year, Expertise.com ranked ReputationUs as one of the “Five Best Public Relations Firms” in Louisville, Kentucky. According to the selection… Why choose this provider? ReputationUs provides crisis mitigation services to businesses, government agencies, and nonprofits in Louisville. It offers public relations services, including the timely release of relevant information to local, national, and industry media.

Publicity 78

Publicity Nonprofit Government Reputation 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

SEPTEMBER 12, 2024

If you don’t understand your customers’ likes and dislikes, you can’t make decisions that’ll help your business increase sales, scale, and become a market leader. Businesses that make decisions using data: Are 7.4x more likely to have annual revenue growth over 20%. Are 5.5x more likely to have higher customer retention rates. In this article, […] The post Mastering consumer insights: How to uncover decision-driving data appeared first on Agility PR Solutions.

Data 94

Data Consumer How To Marketing 94

Culpwrit

SEPTEMBER 9, 2024

By James Warda While guesting on the “Skull Rock Podcast,” I listened intently as the host, David Bossert, author and former Producer, Creative Director and Head of Special Projects for Walt Disney Animation Studios, shared what he believes make up the best Disney stories. “They include a storyline you care about,” David said, “along… Continue reading 5 Ways to Do PR like Disney The post 5 Ways to Do PR like Disney appeared first on Culpwrit.

Creativity 94

Creativity Tools 94

Ethical Voices

SEPTEMBER 9, 2024

Joining me on this week’s episode is Erin Kennedy , the ethics committee chair for the PRSA Central California Chapter. She discusses a number of important topics, including: What to do when your boss wants to disclose information before you should How to better understand how those spreading misinformation think Tell us more about yourself and your career.

Ethics 94

Ethics Privacy Healthcare Industry 94

5W PR

SEPTEMBER 10, 2024

In today’s dynamic digital landscape, performance marketing is a pivotal strategy for businesses aiming to achieve measurable outcomes. Unlike traditional marketing, which often focuses on brand awareness, performance marketing focuses on specific goals such as website visits, conversions, or sales. This direct alignment between marketing efforts and tangible results makes it an invaluable tool for boosting traffic and engagement.

Marketing 78

Marketing Engineering Advertising Advertising 78

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

SEPTEMBER 8, 2024

Effective marketing strategies are crucial for success, regardless of your industry. In today’s world, that means engaging in digital marketing across a variety of platforms, including search engines and social media. However, to do it right, you really need to hire a skilled marketing team. Companies with a large budget can afford to hire a […] The post 3 reasons why outsourced marketing teams can be more effective appeared first on Agility PR Solutions.

Marketing 105

Marketing Engineering Social Media Industry 105

Presspage

SEPTEMBER 9, 2024

In this article, we’ll teach you how to kickstart your crisis prep using our 7 practical writing tips and holding statement template. However, first, let’s cover the basics – what a holding statement is and why preparing one is beneficial during a crisis. What is a holding statement? A media holding statement is a short, pre-prepared statement that your company should provide in the event of a crisis.

Crisis 78

Crisis Writing How To Reputation 78

Bianchi Biz Blog

SEPTEMBER 9, 2024

Can you tell us what types of stories, trends or issues are on your radar now? In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. What elements or characteristics do you look for in a story, and why? Every story should include one or more of three basic objectives: to educate; to inform and/or to entertain the audience.

Meeting 90

Meeting Automotive Newspapers Media 90

5W PR

SEPTEMBER 9, 2024

A crisis can erupt unexpectedly and escalate rapidly, often damaging a company’s reputation if not handled effectively. PR crisis management is crucial in mitigating the impact and restoring public trust.  Swift and Honest Communication The first hours of a crisis are critical, as any delay can amplify the situation, leading to increased speculation, mistrust, and potential damage to the company’s reputation.

Crisis 78

Crisis Crisis Management Crisis Communications How To 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

SEPTEMBER 8, 2024

You might think that you’ve given your customer all the best you can do. But do they feel the same way? What your customers say about your business can make or break your business. Positive feedback can boost your brand’s reputation. But those negative ones? They can make you sink faster than a stone in […] The post From rants to raves: 5 way to improve customer feedback management appeared first on Agility PR Solutions.

Reputation 105

Reputation Branding Brand Publicity 105

OnePitch

SEPTEMBER 10, 2024

Claire Stern Milch is digital director at ELLE.com. In this role, Claire oversees content and strategy across ELLE.com's website and social media platforms.

Social Media 93

Social Media Strategy Media 93

Culpwrit

SEPTEMBER 10, 2024

The current article by Matt Ragas and myself in PRSA’s Strategies & Tactics magazine builds on our just-published book, Business Acumen for Strategic Communicators: The Workbook. Thanks to PR leaders and recruiters who shared their insights for this article as well as the dozens of communications leaders over the years who contributed their wisdom… Continue reading At The Top of the PR Hiring Wish List: Business Acumen The post At The Top of the PR Hiring Wish List: Business Acum

Strategy 86

Strategy Communications 86

Bianchi Biz Blog

SEPTEMBER 12, 2024

Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs. Let’s look at five key components: 1.

Automotive 82

Automotive Travel Mobile B2B 82

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

SEPTEMBER 10, 2024

Media relations in 2024 continues to evolve with advances in technology and changes in consumer behavior. Here are some key strategies to consider: 1) Leverage Social Media Platforms Social media remains a powerful tool for media relations. Platforms like Twitter, LinkedIn, Instagram, and TikTok can help you build relationships with journalists and influencers.

Media Relations 100

Media Relations Strategy Media Instagram 100

HMA Public Relations

SEPTEMBER 9, 2024

Get to know Nikki Link, staff reporter at Times Media Group, in this #MediaMonday feature! Learn more about Nikki's work covering music, food, and more in publications such as Foothills Focus and Lovin' Life! Check it out!

Groups 84

Groups Report Media Publicity 84

PR for Anyone

SEPTEMBER 12, 2024

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