Ronn Torossian
AUGUST 14, 2023
Companies face various crises that can harm their reputation and business. To protect their brand image and regain public trust, it’s essential for companies to respond quickly and effectively. Effective crisis communication strategies can help companies navigate through turbulent times. Transparent and timely communication During a crisis, transparency and timeliness are paramount.
The Resolution Blog
AUGUST 17, 2023
In episode 40 Stella explored ‘how music grows brands’ in her interview with authors & brand experts Rebecca Jolly and Joe Bellioti; They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR […] The post The Power of Music Partnerships appeared first on PR Resolution — by CoverageBook.
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Business Wire
AUGUST 16, 2023
Unveiling your company’s latest product is more multifaceted than it was even a few years ago. Whether you’re selling IT management services or consumer packaged goods, an ever-increasing shift to online purchasing habits (both B2B and B2C ) and the resulting competition for audience attention are changing the game for industries of all types and sizes.
Remote PR Jobs
AUGUST 16, 2023
In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Two of the most common methods used to generate buzz are press releases and pitches. While they may appear similar at first glance, these two approaches have distinct differences in their purpose, structure and execution.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Digiday and Inc. recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 2023 list. The Digiday Technology Awards recognize the technology modernizing media and marketing.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ishmael's Corner
AUGUST 15, 2023
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs.
Sword and the Script
AUGUST 15, 2023
B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson. For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales.
ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Timing is everything, even in B2B Tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story.
Agility PR Solutions
AUGUST 13, 2023
In this data-fueled landscape, an arsenal of potent tools is within reach of business owners and project managers. One such tool is the power of data, ready to be harnessed to create compelling narratives and elevate public relations returns. It’s time to recalibrate your strategies and catapult data-led storytelling to center stage. Harnessing the power […] The post How to improve the return on your PR efforts with data-led storytelling appeared first on Agility PR Solutions.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Remote PR Jobs
AUGUST 16, 2023
In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Two of the most common methods used to generate buzz are press releases and media pitches. While they may appear similar at first glance, these two approaches have distinct differences in their purpose, structure and execution.
PR for Anyone
AUGUST 16, 2023
Life’s a whirlwind of surprises! Imagine going from selling home decor to competing on a baking show on national TV – talk about a plot twist! But hold on, Lauren Jacobs didn’t magically become The Cheerful Baker overnight. All of her different life experiences, like working in retail and teaching art classes, empowered her to become the successful entrepreneur she is today.
Inbound PR
AUGUST 18, 2023
Setting goals is pivotal for success. This is true in your personal and professional life. If you want to go far in your career, you need to have goals. If you want to manage your finances well , you need to have money goals. The list goes on. Goals can be this fluffy thing people struggle with because they are not always easy to make them strong and sticky.
Agility PR Solutions
AUGUST 13, 2023
Influencer marketing has emerged as a viable means of getting your business in front of potential customers. In fact, as of 2023, the worldwide market is estimated to be worth $21.1 billion. Because of influencers’ potential to reach millions, you should also leverage them for your PR efforts. But finding and working with the right […] The post A guide to automating influencer marketing campaigns for PR appeared first on Agility PR Solutions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Stern + Associates
AUGUST 16, 2023
Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. Today, we’re taking a look back at the fascinating conversations we had with our expert guests to bring you the best of the season. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.
Axia PR
AUGUST 13, 2023
Earned media will help your company get its “foot in the door” in a competitive home improvement industry. Think of earned media like publicity, except this form of coverage is typically earned via public relations efforts rather than payment or advertisements. Earned media allows an organic route into the public sphere through mentions across news articles, blogs, social media posts, and more.
Steve Barrett on PR
AUGUST 17, 2023
Get set for a silver anniversary party in NYC, PRDecoded and Purpose Awards in Chicago, followed by 40 Under 40 and the Hall of Fame, capped off by the 25th Oscars of PR in March 2024.
Agility PR Solutions
AUGUST 16, 2023
It’s much easier to do PR when you’re already sending a message from the place of authority. However, your “authority” is determined by many factors, including your Google rank. When you’re positioned better, or people recognize your brand due to high visibility (they’ve encountered your pages while browsing the niche), they’ll start with a higher […] The post PR tools head-to-head: Webflow SEO vs.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Wadds Inc.
AUGUST 15, 2023
We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. There has been an explosion of tools based on large language models since the launch of ChatGPT by OpenAI in November last year. New products are added to databases such as Chiefmartec and Future Tools , and launched daily on ProductHunt, each promising to disrupt workflow and help practitioners
HMA Public Relations
AUGUST 16, 2023
As public relations professionals, we are continuing to evaluate AI and how we can incorporate the tool into the work we do. Read more on Abbie Fink's recent experience with AI and how to manage technology in your comms strategies in this post.
OnePitch
AUGUST 15, 2023
Colleen DeBaise is the Executive Editor at The Story Exchange–a publication dedicated to elevating women’s voices– along with being a podcast host and published author. During the episode, Colleen talks about her process of skimming pitch subject lines, an example of how a story took shape based on a press release, why she’s excited for in-person events to return, and more.
Maxim Behar
AUGUST 13, 2023
For almost 20 years the popular PR expert, entrepreneur and writer Maxim Behar has been the Honorary Consul General of the Republic of Seychelles in Bulgaria. The idea for the book "Seychelles Recipes" came after his second participation in the culinary show "The icing on the cake". Requests for more recipes started pouring in, as well as for travel tips to the exotic destination.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Newsfile
AUGUST 14, 2023
By Melissa Strle Are you looking for great sustainability press release examples? Ones that can give you inspiration and ideas for your own sustainability press releases? Well, the Barbie brand’s sustainability news releases will give you the inspiration that you need. We’ve curated the following sustainability press release examples just for you.
HMA Public Relations
AUGUST 15, 2023
While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.
PRSay
AUGUST 18, 2023
As scientists urge action, climate change remains a lower priority for many Americans, Pew Research Center finds. In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Those interviewed widely reject national news media as credible sources for climate information, feeling that the media present information that suits their own agendas.
5W PR
AUGUST 18, 2023
The term “Sober Curious” has gained significant attention in recent years as more individuals are exploring a lifestyle that embraces sobriety or reduced alcohol consumption, such as Tom Holland. Sober Curious refers to the conscious choice of questioning and exploring one’s relationship with alcohol, opting for more mindful and intentional choices about drinking.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
AUGUST 17, 2023
Let’s be honest. Looking out for themselves is the primary priority of businesses, both private and public. And since public relations agencies are businesses, both private and public, that definitely applies to them. The importance of client relationships to PR agencies is a close second. Employee relationships, except for a privileged few, lag far behind. […] The post The unspoken overlord of client/employee/agency relationships: Self interest appeared first on Agility PR Solutions.
HMA Public Relations
AUGUST 17, 2023
Rebranding campaigns rely on a number of communications disciplines to execute effectively. Read more on refreshing your organization's image in this blog post from Scott Hanson.
NewsWhip
AUGUST 17, 2023
Before you dismiss this as just another AI article, hear me out: I promise not to waste your time, because I’m well aware of our content consumption limits. In fact, that’s kind of my whole point. You don’t have to work at a media monitoring company to know that generative AI is hot these days. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos.
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