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In the ever-changing PR arena, traditional press releases and media pitches don’t always cut it. Every day, people all swamped with info, making it crucial for brands to shine brightly and position themselves as trusted voices. Enter thought leadership, a strategic approach that lets organizations flex their industry expertise, form meaningful connections with their target […] The post Why Thought Leadership is Good Public Relations appeared first on.
The headlines, social posts and PR takes were fascinating. “Guyana president blasts journalist when discussing country’s oil reserves” “Stop Lecturing Me’: Indian-Origin Guyana Pres. Shuts Down BBC Journalist, Exposes West’s Hypocrisy” “BBC journalist humbled by Guyana’s president…” Last week international communications expert (and my friend) Bob Pickard posted a fascinating “train wreck” excerpt of an exchange betwee
A PR professional’s responsibilities span everything from writing press releases, handling crisis communications, providing strategic recommendations and so much more, but their primary goal is to earn top-tier coverage for their clients. With that, much of a PR pro’s day is spent building relationships with media to maintain a steady stream of coverage.
The Unilever brand’s iconic campaign turns 20 years old this week and is still influencing Dove’s communications to this day, proving that purpose and profit are not mutually exclusive.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
An analysis of the behavior of more than 30 million professionals across webinars, virtual events, content hubs and landing pages shows personalization improves performance Webinars were all the rage during the pandemic. With live events out of consideration, virtual presentations were the only way to reach and engage customers and prospects then. We are well past the pandemic now, and live events have returned to the marketing mix.
The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […] The post How To Integrate Digital PR with In-House PR Successfully appeared first on Prowly Blog.
The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […] The post How To Integrate Digital PR with In-House PR Successfully appeared first on Prowly Blog.
Craft better stories and connections through shared interests, listening, and adapting. The process of sales is commonly compared to the journey of dating. The goals are similar: make a meaningful connection, demonstrate value, and build loyalty to lead to a longer-term relationship. The courtship activities involved in PR outreach parallel these dating rituals.
How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary.
Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach goes beyond those borders. The outsized influence that multicultural and diverse communities have on the brand choices of mainstream […] The post 4 in 5 Gen Zers say multicultural and diverse communities largely shape brand prefe
Alison Bailin is back on the blog this week to share more nuggets of wisdom on leadership from the new book, "Heart First for Emerging Leaders" by David Grossman. Take a look!
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Refining PR strategies is key to making them successful. Even if you’re already a PR Pro. This article dives deep into advancing your media relations strategies, offering next-level essential tactics specifically designed for experienced public relations professionals. Use these tips to build stronger bonds with journalists, create press releases that really pop, and snag awesome […] The post Advancing Your Media Relations Strategy: Essential Tactics for Seasoned PR Pros appeared first on
Farrell Evans is a freelance journalist covering a range of topics including business, golf, history, and race. His articles have appeared in Inc., Sports Illustrated, ESPN, Bloomberg, and others.
High-quality videos require a planning stage where you figure out, organize, and optimize all the aspects you want to feature on the finished product. Whether it’s a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we’re looking at the result of a lengthy creative production process. And […] The post 4 quick steps for creating awesome video storyboards like a pro appeared first on Agility PR Solutions.
Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. “Our annual show audit proves CES is where business gets done,” said Gary Shapiro. CEO, CTA.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
If you’re overwhelmed by the sheer volume of time and effort it takes to create media reports, you’re not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […] The post How to Create a Comprehensive Media Report?
In the world of public relations, it’s no secret that tailoring your pitch rather than blasting out something generic is the best way to go. If you’re like us, you’ve probably considered a million ways to ensure your pitch is personalized to your target while also reflecting the value that your source or client can provide them.
Public relations content is essential for shaping public opinions of your brand, creating brand recognition, and nurturing strong customer relationships. However, not all PR content is created equal. Understanding the various types of content is a must if you want to reach your business goals and effectively connect with your ideal customers. Let’s dive into […] The post 3 types of PR content that will help you reach your business goals appeared first on Agility PR Solutions.
Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic here. This is a critical year in the ongoing fight against the proliferation of misinformation and disinformation. In 2024, more than 50 countries worldwide are in election cycles. According to the World Economic Forum’s Global Risks Report 2024 , disinformation is considered the world’s top risk in the next two years and the fifth global risk
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
For every brand under the sun, it’s inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others… Not so much. Today we’ll make sure you fall […] The post 16 PR Crisis Management Examples: What (Not) to Do appeared first on Prowly Blog.
Happy #MediaMonday! Check out the latest feature from Kylie Werner, a reporter for Times Media Group. Discover how Kylie got her start reporting, the pitches she is looking for, her favorite stories to work on, and much more in this blog post.
In today’s world, where sustainability is no longer a buzzword but a necessity, PR professionals in the food industry face the unique challenge of melding public relations with environmental responsibility. Mastering the art of communicating green initiatives is crucial to influencing consumer behavior and steering organizations toward a more sustainable future.
Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Understanding the synergy In today’s digital age, the fusion of public relations (PR) with social media marketing is not just beneficial; it’s essential.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
By Ceci Edelberg At some point in my college career, I decided that junior year was the year of relationships and internships. I’ve been saying I would have a “junior-year boyfriend” and a good junior-year summer internship since I was a freshman. So far, we have been 50% successful, and my only important announcement… Continue reading Finding a Boyfriend and an Internship are Kind of the Same The post Finding a Boyfriend and an Internship are Kind of the Same appeared first on Culpwrit.
The right connections will open doors for your company, but the substance remains most crucial in earning media coverage. It's common for public relations firms to emphasize their close connections with journalists as a top selling point. The idea is that leveraging personal rapport can make it easier to pitch stories and gain coverage for clients. However, many experts argue that while relationships matter, their actual influence is limited.
It is no secret that hiring the right marketing and public relations firm can have a positive impact on your business. While you might be tempted to only consider hiring one of the large, well-known PR agencies, it is worth interviewing at least one smaller boutique PR agency—particularly if you are a smaller company that […] The post Why you should consider hiring a boutique PR agency—and 6 questions to ask before you hire them appeared first on Agility PR Solutions.
How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? If you ask the three founders of Presspage, Bart Verhulst, Sbastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
In the fast-paced B2B tech environment, new ground is continuously broken, but it’s not without its share of hazards. Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint.
Motorpoint is the UK’s leading independent retailer of nearly new and used cars. Founded in 1998, the business has 20 stores across the UK and offers customers a multichannel car-buying experience. Over the last 18 months, the business has worked to bring more of its PR functionality in-house and reduce reliance on third parties when looking to secure coverage and links.
They say good help is hard to find, and they aren’t kidding. Skilled talent has become as precious as gold in today’s workplace, and if you ask workers, leaders aren’t really helping much. Looming fears of job loss—whether it be AI, inflation, poor skillsets, or damaged manager/employee relationships—has many workers on edge, resulting in subpar […] The post From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on trac
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