Axia PR
JULY 30, 2023
Here’s how you can use AI to automate tasks in the public relations industry. Artificial intelligence is more relevant in the field of PR than ever. It’s important for PR pros to be up to date on the latest AI trends so they can use them to their advantage in automating tedious, often mundane tasks. The future of AI in PR will likely assist industry professionals in focusing their attention on more important tasks and responsibilities.
Agility PR Solutions
JULY 30, 2023
Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services. As a reporter and editor, I always took into account the news value, the feature story possibilities or the uniqueness of a story being pitched to me. […] The post Why PR campaigns often don’t work—and how to make them more media friendly appeared first on Agility PR Solutions.
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Agility PR Solutions
AUGUST 2, 2023
Wikipedia isn’t the first platform that comes to mind when you think about public relations, but it’s arguably the most important one. No single source of information is referenced more frequently, and no other web result does more to shape perceptions of the people, organizations, and brands we hear about in the news and search […] The post Why do PR pros struggle with Wikipedia?
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” I never said this at the time, but now I can admit: I don’t really know what that means. But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Resolution Blog
JULY 31, 2023
Stella is joined by Martin McGlown who was once a crime journalist at the London Evening Standard newspaper and went to head-up media relations at the world’s leading cancer charity; Cancer Research UK. They discuss the moment Martin made his career-defining decision and why he and the charity have never looked back. They look at […] The post How Crime Journalism led to a Leading UK Charity PR Newsroom appeared first on PR Resolution — by CoverageBook.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
AUGUST 2, 2023
As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists. With the pinnacle of the month […] The post Competing with Amazon: Unveiling the Top 10 TotalSocial Retail Champions appeared first on Agility PR Solutions.
PR for Anyone
AUGUST 1, 2023
As the saying goes, “Health is wealth.” This is especially true for us women in the latter stages of life. Kristen Coffied, founder of The Culinary Cure, is here to show us how small, mindful habits can lead to big results. Kristen shares how she regained her health and confidence through clean eating and daily exercise. From hydrating like a pro to buying organic foods, we’ll get all the tips and tricks to stay on top of our game.
Sword and the Script
AUGUST 1, 2023
Summary of PR tech news from the last 60 days: Meltwater, PRophet and Muck Rack have new AI features; Notified updates IR platform; Meltwater acquisition by a private fund to proceed; PR tech mentions, new PR stats and content picks. While I normally publish one of these every month, I skipped the July edition to take a little break. This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider communit
Prohibition
AUGUST 4, 2023
social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
AUGUST 1, 2023
Edelman’s most recent Trust Barometer in January 2023 had some uplifting news for the business world, revealing that business was the most trusted institution globally, with 60 percent of people saying they trusted businesses at least somewhat. Of course, given the common perceptions of institutions like government and media these days, that’s no real surprise—or […] The post Most companies worldwide say they support DEI initiatives and many say they’re taking action—but 75 percent of cons
Axia PR
AUGUST 1, 2023
While every brand wants to distinguish itself from the competition, collaborative efforts may yield unexpected results. Though brand distinction and collaborations seem like opposite approaches, the confluence of Threads, Sperry, and Natty Light showcases the potential for success.
Steve Barrett on PR
AUGUST 3, 2023
Commentary around companies’ second-quarter earnings sheds light on the impact of marketing by brands including Bud Light and Miller Lite that was attacked by conservative critics.
Prohibition
AUGUST 3, 2023
Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
AUGUST 3, 2023
As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. Keeping a close eye on how your PR campaigns perform is paramount to understanding your brand, your audience, and the overall market. However, the process itself is not always straightforward. This guide will be revealing why tracking PR […] The post Tips for measuring and tracking PR campaigns—5 key metrics to watch appeared first on Agility PR Solutions.
Stern + Associates
AUGUST 2, 2023
“Failure” doesn’t have to be a bad word. In fact, failing well can lead to unexpected positive breakthroughs. In this episode of Minds Worth Meeting, Whitney Jennings speaks with Harvard Business School’s Amy Edmondson, author of the upcoming book “ Right Kind of Wrong: The Science of Failing Well “ In this episode: Amy discusses the origins of her interest in studying one of today’s most important organizational teaming topics – psychological safe
Wadds Inc.
AUGUST 3, 2023
Thanks for all the feedback on my research over the past week. I missed a significant issue related to career progression and the development of managers in public relations. Never let it be said that social media is no longer social. Thank you to everyone who commented, directly messaged me and called me with comments t about the research hypotheses I shared via my blog and LinkedIn describing the role of public relations in management.
Medianet Australia
AUGUST 2, 2023
Carmen Parahi is forging a path as the Pou Tiaki Matua Executive at Aotearoa New Zealand’s, Stuff, reconciling with her Māori ancestors and helping others to do the same.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
JULY 31, 2023
The internal tide is swelling within companies worldwide as leaders struggle to adapt to new workplace challenges, including the ever-evolving hybrid work model, the imminent effort to hone workers’ skills—and win their trust—an AI becomes a central strategy, and of course the unpredictability of a shaky economy. This threatening landscape is making organizational culture more […] The post As employee engagement challenges mount, CEOs worldwide turn their focus to company culture as a lead
Landis PR
JULY 31, 2023
Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai.
Institute for Public Relations
JULY 31, 2023
The U.S. Supreme Court handed down three high-profile decisions in 2023 that have major implications for public relations practitioners and communicators. While the impact of each of these cases, which involve affirmative action, fair use and copyright, and legal immunity for online platforms, is yet to be fully realized, communication professionals should expect to experience … Continue reading What the 2023 U.S.
Solo PR Pro
AUGUST 1, 2023
Hiring your first employee as a solo PR Pro is a significant milestone. However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way. 1.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
JULY 30, 2023
Businesses are ready to put AI to work in full force, but nearly all companies are having to slow down their approach because (among other reasons) most employees are not knowledgeable enough about how to employ the tech to use it responsibly. New research from learning management system training firm TalentLMS sheds light on the […] The post As companies prepare for upskilling workforces in the age of AI, new HR survey identifies the most in-demand human skills to focus on appeared first
HMA Public Relations
JULY 31, 2023
The spotlight is on Adriana Desiderio, a freelance writer for Fabulous California, in this #MediaMonday post! Find out how Adriana got her start in the media and how she helps people discover the best places and things to do in California. Check it out!
PReview: A Blog by NewsVoir
JULY 31, 2023
Unveiling the Futuristic Approach In the ever-evolving landscape of modern technology, Virtual Reality (VR) and Augmented Reality (AR) have emerged as transformative tools, offering unparalleled and immersive experiences to audiences. VR takes users on captivating journeys into virtual realms, blurring the lines between reality and imagination, while AR enriches real-world experience by seamlessly integrating digital […] The post Using Virtual Reality and Augmented Reality in PR appeared f
Buchanan PR
JULY 31, 2023
Among the various marketing strategies that have emerged in recent years, influencer marketing has proven to be a potent tool for boosting brand visibility and driving sales. While macroinfluencers have dominated the scene for a while, it’s important for businesses to recognize the value of utilizing microinfluencers as well. These individuals may not have millions of followers, but they offer unique advantages that make them a game-changer for businesses of all sizes.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
AUGUST 3, 2023
Ecommerce search engine optimization is a vital strategy for attracting more shoppers to your online store. It involves implementing various optimization techniques to improve the ranking of your website in search engine results. With effective SEO for ecommerce, you can appear in more relevant search results, driving increased traffic, leads, and sales to help your […] The post 3 effective strategies for ecommerce SEO every marketer should know appeared first on Agility PR Solutions.
HMA Public Relations
AUGUST 3, 2023
Whether you are preparing to face a new school year or getting ready for a new business presentation, don't skip out on the prep work. Find out more in the latest post from Abbie Fink.
Institute for Public Relations
JULY 31, 2023
Nielsen examined the representation of disability-related themes, visuals, and topics in TV advertisements. Nearly 450,000 primetime ads on broadcast and cable TV were analyzed in February 2021. Key findings include:1.) 26% of Americans are living with a disability.— Only 1% of ads studied included representation of disability-related themes, visuals, or topics.2.
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