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2021 delivered a record year for mergers and acquisitions (M&A) globally, with a total value of $4.7 trillion in deals — 32% above the prior single-year high in 2015. This was propelled by $2.8 trillion worth of deals in the U.S., which exceeded the previous high by 44%. While most experts don’t expect the same record levels in 2022, most are predicting another busy year, driven by continuing strong demand for well-financed acquirors.
Many companies have been trying to personalize the content they create for the target audience as much as possible, since that’s common advice they get and is supposed to be one of the best ways to really engage with customers. Most consumers want to see content and advertising that’s personalized and relevant to them and […]. The post Increasing Personalization in Content appeared first on.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m on a mission to debunk PR myths. I’m not sure how many I’ll have but you can see PR Myth #1 here. Hiring a PR firm will not make you famous. YOU can make yourself famous! Watch below. PR Myth #1. PR Myth #2.
A rapidly growing instant-messaging app requires a special marketing approach. Here's how you can use Telegram to help your brand. The post Telegram Marketing: A Guide For Beginners first appeared on Brand24 Blog.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting.
Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings. A lifestyle brand is not limited to just […].
Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings. A lifestyle brand is not limited to just […].
May is Military Appreciation Month and an opportunity to recognize those who have given a portion of their lives to defend our freedoms. You have likely heard about the rigors our military and veterans face, including moral injury from the travesty of war or service in difficult times. In addition, some military service members and veterans face economic or social challenges adjusting to civilian life.
Many things factor into a business’s overall success, including profit margins, retention rates and the effectiveness of its products or services. One of the most important things is your business’s public face and reputation. Without that, your products and services won’t matter as much and it will be more difficult to retain employees and generate […].
Many seasoned PR veterans will tell you that success comes with experience. But experience isn’t the only factor in professional excellence among PR people. In my experience the best PR specialists tend to have certain qualities in common. Here are five of them. A positive outlook. An optimistic demeanor can go a long way in any occupation, and PR is no exception. .
A fundamental public relations problem lies at the heart of public relations practice. “We have a reputation problem of our own. People don’t often understand what we do, and we don’t help ourselves,” said Chris Foster, CEO, Omnicom Public Relations. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Regaining public trust in the news media is a “challenge for journalism and ultimately for society,” said Marie Hardin , dean of the Donald P. Bellisario College of Communications at Penn State University. To that end, “we must do a better job of helping young people understand the value of news and information in a democracy.”. Public trust has eroded in all major institutions, including higher education.
Your business is competing in a world of compelling ideas and innovative products. The steps that you take to stand out now will contribute to your future opportunities. Potential clients are waiting and you have a number of options through which to meet them. Consider several actionable ideas for broadening your business exposure online. 1. […].
When it comes to social media marketing, our priorities seem to be messed up. And, truth be told, they have been for a while. What am I talking about? Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. Think about how much work it takes for a company or agency to produce one Instagram post.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Summer is here. Covid is slowing down so we’re starting to entertain again and doing outside makes everyone feel more comfortable. I’m poolside today on Good Morning Washington with my summer entertaining favorites. I love entertaining by the pool and these are must-haves. In summer it gets hot in Virginia. I love the iced bowls that help keep dips and salads chilled even on the hottest of summer days.
The service pages of your company’s website will outline what you do, how you do it, and why you’re so great at it. And it’s important that these service pages are clear in explaining this—after all, this will typically be the place where a website visitor determines whether or not to make a purchase! In […]. The post 5 tips for writing website service page content that gets results appeared first on Agility PR Solutions.
Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. At least, that’s been my perception (and experience with clients) over the last 13 years as an independent. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place.
In the mood for some Prowly #PRChat? This is where you can expand your PR horizons a bit by getting to know a huge variety of pros within our industry and learn something about them through their answers to our questions. This time, we’re talking to Scott Baradell, CEO at Idea Grove (a PR and […]. The post Prowly #PRChat with Scott Baradell, CEO of Idea Grove appeared first on Prowly Magazine.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I work with so many people who only care about the size of the audience. They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters.
According to a survey from The Conference Board released earlier this year, fully two-thirds of companies found the environment for corporate political activity to be challenging to extremely challenging. And nearly all (87 percent) believed 2022 would be at least as challenging—and that is proving true, as the combination of the mid-term election year, contentious […].
The Office of the Minnesota Attorney General with FGS Global received this year’s Best of Silver Anvil Award for their work on Minnesota v. Chauvin, one of the most high-profile and consequential criminal cases of the 21st century. FGS Global provided pro-bono communications and legal support to Minnesota Attorney General Keith Ellison and his team in their successful prosecution of Derek Chauvin for the murder of George Floyd.
Should you fake it until you make it? In today's post, Alison Bailin analyzes her favorite and least favorite sayings for work, goals and life and determines if they are words of wisdom or just word salad. Read more!
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales. Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. I even know people who are on the morning shows on some of their deal offers and it doesn’t drive instant sales. it’s up to you to use that n
New research from product-to-consumer (P2C) software firm Productsup reveals that knowing more information about products is one of the top factors that would entice consumers (35 percent) to shop with a different brand or retailer—highlighting how companies can meet global consumer demand for product information, which is hurting sales across all channels.
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing While Ukrainians mourn their war dead and Buffalo residents grieve victims of a hate crime, a guy in New York cries foul because his hamburgers aren’t bigger. Of course, not every real problem is a matter of life and death, but could some seemingly frivolous lawsuits challenging fast food promotions portray broader communication concerns?
By Jill O’Mahony Stewart, M.S., M.A. As another school year winds down, I worry that my many writing-teacher admonitions will fade like the pinks and yellows of spring flowers. “What will stick?” I ask myself. “What will they remember and continue to practice?” I fret. With a nod to the wonderful restaurant review show hosted… Continue reading CHECK PLEASE!
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
In honor of Kid Inventor Day, I had the pleasure of showcasing amazing products invented by kids. . Basketball is super fun but when you’re little, where do you put your hands? Check out this ball that has the handprints on the ball to help teach you how to shoot the ball. . Everything is better with bacon but frying a pan of bacon is messy!
In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are speaking with Laurie Munn, the director of marketing and communications at Mercy Care. Tune in as Laurie discusses the role of an in-house communications team and how to make the decision to bring in outside counsel.
By Kelsie Axelrod, Director, Consumer. Influencer marketing is still on a bull run, and we are all in. It has become an essential arm of any consumer marketing program. But nowadays, influencer marketing strategy is not just about finding social media stars with big followings to post your products and news. Today, it’s performance-driven — and that requires both art and science.
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