Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It’s a bit of an eclectic mix of announcements this month.
PRSay
APRIL 2, 2024
Everything else being equal, you’d probably rather read a short piece than a long piece. So would your readers. So, how long is too long? Keep news releases to 200 words or less. Reporters spend less than a minute reading a news release, according to Greentarget research. So why not write a one-minute news release? People can read about 200 words a minute.
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Ronn Torossian
APRIL 3, 2024
The landscape of financial services is changing, and fast. The surge of technology and unrelenting demand for innovation is giving birth to a new era focused on fintech. As this change unfolds, clear communication and trust become critical to success. This is where public relations steps in. Fintech PR plays a pivotal role in bridging […] The post The Intersection of Fintech and Public Relations appeared first on.
Steve Barrett on PR
APRIL 4, 2024
Owned media is increasingly being used in the tech sector by brands such as Microsoft, Apple, OpenAI and Google to push back aggressively on regulatory and reputational issues.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
PR for Anyone
APRIL 3, 2024
Adelina Winfield is an artist, author, former fashion designer, mother and grandmother. She’s also the creator of Fly Granny BK, a highly active platform dedicated to highlighting the perks of aging and encouraging women over 50 to embrace and find positivity in their life changes. In this episode, Adelina shares her remarkable story, including growing up in Brooklyn, raising her two sons, jumping back into the world of dating after her divorce, and dealing with ageism within the fashion industr
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
APRIL 4, 2024
Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable, finds new research from zero-trust and zero-knowledge cybersecurity software provider Keeper Security.
HMA Public Relations
APRIL 1, 2024
Happy #MediaMonday! Check out this feature from PRGN partner, Bianchi Public Relations on Jennifer Ramsay, an editor-at-large at Endeavor Business Media. Meet Jennifer in this post!
OnePitch
APRIL 4, 2024
You don’t need a specific or special holiday to celebrate the wins, both big and small, in life and your career. Recognizing your PR accomplishments of any size is a great way to stay inspired each day to continue developing stellar media and PR campaigns on behalf of your clients.
Prowly
APRIL 3, 2024
We’re excited to introduce the first AI Assistant built specifically for public relations professionals. Most tools are trained to serve the general population, but not everyone is well-versed in writing detailed, meticulous prompts to get the exact outcome they seek. Prowly’s AI Assistant offers a new way to do PR while you’re still in the […] The post Introducing AI Assistant – the work buddy every PR practitioner needs appeared first on Prowly Blog.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
APRIL 4, 2024
Secure artificial intelligence is revolutionizing media relations, transitioning from simply monitoring mentions to detecting nuances and protecting communication channels. As enterprises engage with the press, the integrity of their messaging is paramount. AI security stands guard at this critical juncture, fortifying against misinformation while enhancing accuracy.
Burrelles Fresh Ideas
APRIL 2, 2024
As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. But reaching the right people with maximum impact? That’s where traditional media comes in. Sure, the communication landscape has evolved with the rise of self-publishing. But established news outlets still hold immense power.
OnePitch
APRIL 2, 2024
Monica Pitrelli is the editor of CNBC Travel, part of CNBC. Monica covers news, trends, and financial matters for high-yield travelers around the world.
Prowly
APRIL 3, 2024
It’s both an exciting and stressful year ahead of us! With all the struggles and brick walls PR specialists need to face during the year of presidential elections, there are a few emerging trends to watch out for in order to have the perfect strategy in place. From thinking about all the ways to manage […] The post A Quick PR Guide to US Presidential Elections 2024 appeared first on Prowly Blog.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
APRIL 3, 2024
As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we’ll look at ways to ensure your business or client is seen favorably in your PR content, stressing the […] The post 4 tips for writing PR content to build a positive and professional brand image appeared first on Agility PR Solutions.
Buchanan PR
APRIL 1, 2024
Wondering how Artificial Intelligence will influence the Google search engine results page? You’re not alone. So we went to Google Labs to get a preview. Google Labs is a testing area for experimentation with early stage development prior to general release. What appears in Google Labs is usually an indication of future feature enhancements. The term “AI-integrated search engine results” is a mouthful, so Google shortened it to Search Generative Experience, or SGE for short.
HMA Public Relations
APRIL 4, 2024
From providing a meaningful, personal, and ultra-flexible work experience to celebrating small wins, discover what sets exceptional leaders apart as Alison Bailin shares key tips from "Heart First for Emerging Leaders" by David Grossman.
Mindful Marketing
APRIL 1, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
APRIL 1, 2024
A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of various tools that work together, and various processes. These play a vital […] The post Components of a marketing data pipeline—and 7 reasons why you need one appeared first on Agility PR Solutions.
NewsWhip
APRIL 4, 2024
This spring, we’re delighted to share that we’ve been awarded a total of eleven G2 badges. Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. We’re excited to also receive an award as a leader in both media and social media monitoring for the EMEA Regional Grid® Report.
5W PR
APRIL 3, 2024
In the lightning-fast, dog-eat-dog world of tech, where every nanosecond brings a new invention, carving out a niche for a business is vital. Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition.
Axia PR
APRIL 3, 2024
Your company can harness the benefits of AI while mitigating risk. Since the explosive growth of artificial intelligence, AI is already transforming public relations workflows. According to The State of AI in PR , presented by Muck Rack, 61% of PR professionals currently use AI tools or plan to explore them. Companies that invest in PR agency services should understand the opportunities and risks of AI.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
APRIL 1, 2024
An ideal product launch involves an avalanche of sales and good brand PR. But how can you know if your product launch campaign was a success? Sure, sales are fine and everything seems to be going smoothly, but that’s just scratching the surface. Product launch success involves cementing your brand as an authority in your […] The post 10 ways to evaluate the success of your new product launch campaign appeared first on Agility PR Solutions.
Culpwrit
APRIL 2, 2024
By Jeremy Silverstein Does your job make you unhappy? Do you often imagine “rage quitting” or simply walking out never to return? While thinking about looking for a new job on occasion is normal, daydreaming about it almost constantly is typically a strong indicator it’s time for a change. Of course, it’s not easy… Continue reading When You Know It’s Time To Find A New Job The post When You Know It’s Time To Find A New Job appeared first on Culpwrit.
Maxim Behar
APRIL 2, 2024
Is there something else in the history of the PR industry that could be deemed comparable to the current revolution caused by social media? Absolutely not. Today’s revolution is the first true revolution in the PR business since its inception. That is indisputably so. PR used always to be dependent on traditional media, as well as being dependable. The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly
Ethical Voices
APRIL 2, 2024
Joining me on this week’s episode is Joseph Abreu , the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida. He is also the 2024 National Chair of PRSA. He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career?
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
MARCH 31, 2024
Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find yourself asking: how do we know if our social […] The post Media monitoring in focus: How to make the most of PR clippings appeared first on Agility PR Solutions.
Buzzstream
APRIL 4, 2024
Unfortunately, no one tool or tactic captures every mention of a campaign. Journalists don’t respond; they post. Some forget to link. And even if they do, link indexing tools don’t cover every nook and cranny of the internet. However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders.
Prohibition
APRIL 3, 2024
Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.
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