ImPRessions - Crenshaw Communications
JUNE 14, 2018
Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. For the most part, those unwritten rules stand up well. Yet, in the digital age, technology, time and trends have a way of changing the game. After all, each client is distinct, and every B2B PR program is unique. There’s no one-size-fits-all kind of philosophy in our business.
Shift Communications
JUNE 15, 2018
You might not know Edward Bernays by his name, but if you have a bookshelf at home – congratulations, you’re a “victim” of the late PR guru’s master spinning skills. A bookshelf is an essential piece in most American homes today, whether realizing its intended function as a mini library or simply used as a room décor or an accent piece. But that was not the norm until late 30s when book publishers commissioned Bernays to boost sales.
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Karen Freberg
JUNE 14, 2018
I hear this a lot of times from colleagues, fellow professionals in the industry, and students. Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right?
Deirdre Breakenridge
JUNE 11, 2018
A Guest Post by Corina Manea, Founder of NutsPR. It’s well known that public relations professionals are very good at building relationships. But is it enough? We all know someone in our circle of friends who is the most connected person, always knows someone in whatever industry and is always happy to help. Do you know someone like that? Have you ever wondered how they do it?
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
JUNE 12, 2018
As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
JUNE 13, 2018
PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine. The post PR Automation is Not Evil. But Only if You Use it The Right Way appeared first on Prowly Magazine.
Deirdre Breakenridge
JUNE 12, 2018
On Thursday, June 21st at 12:00 p.m. ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals.
ImPRessions - Crenshaw Communications
JUNE 11, 2018
Public relations and SEO were once worlds apart, with almost no overlap between them. A PR team or agency would work to build brand credibility through news announcements and feature stories. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. What changed? Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed.
PRSay
JUNE 11, 2018
With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. We still use many of the same skills and tools today that we always have. It’s my great honor to be professional adviser to the Belmont University PRSSA Chapter, which affords me the opportunity to talk with aspiring PR professionals on a regular basis.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Prowly
JUNE 13, 2018
PR is evolving. You should be ready to embrace change. Don’t just go around saying PR automation is evil without a little more perspective. When used correctly, it may support your work routine. The post PR Automation is Not Evil. But Only if You Use it The Right Way appeared first on Prowly Magazine.
Melissa Agnes
JUNE 14, 2018
If you’ve been following my work for a while, you may remember my Crisis Intelligence Podcast which currently sits at 60 interviews with leaders from around the world, discussing their lens and experience when it comes to crisis management and preparedness. When I started the Crisis Ready Video Series , I stopped the regularity of my podcast. There simply wasn’t enough time in a week to do both.
Communications Conversations
JUNE 12, 2018
Last weekend, I read an interesting article by Jennifer Van Grove , columnist for the San Diego Union (her original article was picked up by the Star Tribune). In particular, this quote struck a chord with me: “Facebook has a friends and family problem, meaning the tight-knit social fabric that drew us in — important or heart-warming posts from our moms, dads, sisters, brothers and besties — has all but unraveled.
Presspage
JUNE 12, 2018
Become a what? A “Brand Journalist”? What’s that you say? It’s part of the communication fabric of the here and now and future. First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Now, they’re the journalists too. What changed?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Prowly
JUNE 12, 2018
#FuturePRoof edition three is a story of an NHS striving hard to modernise as it navigates through the toughest challenges of its lifetime, challenges that can only be overcome if it embraces an honest dialogue with the public. The post Communications Offers the NHS Its Greatest Lifeline appeared first on Prowly Magazine.
Critical Mention
JUNE 13, 2018
Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Uber, Wells Fargo, and Facebook demonstrate how taking a hit from the press doesn’t necessarily mean disaster.
Steve Barrett on PR
JUNE 15, 2018
A very short missive this week as I'm hitting the deadline buffers before I head off to Cannes for the annual Festival of Creativity and then the World Cup in Russia.
PR News
JUNE 11, 2018
You could feel the tension rising in the air, knocking out the aroma of coffee beans and herbal tea. Nancy had ordered a decaf-calf skim latte and the barista seemingly got it wrong. She stormed back to the counter and told the staff in no uncertain terms that her coffee order was wrong. The customer… Continued. The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Prowly
JUNE 12, 2018
#FuturePRoof edition three is a story of an NHS striving hard to modernise as it navigates through the toughest challenges of its lifetime, challenges that can only be overcome if it embraces an honest dialogue with the public. The post Communications Offers the NHS Its Greatest Lifeline appeared first on Prowly Magazine.
Barokas
JUNE 13, 2018
Growing up with a twin, I spent a lot of my childhood fighting, arguing and bickering with my sister. And just as any sibling pair would do, I ran to my mom every time my sister said something mean to me (although, it was usually more often the other way around – sorry, sis!) seeking for her to side with me. You know what my mom would say, regardless of who asked, when we wanted her to reprimand the other sister?
Communications Conversations
JUNE 14, 2018
PR wire services have always been a bit of a mystery to me. I’ve never been a big user, and I’ve never been a big advocate. Maybe it’s been the kind of work I do (primarily social/digital the last eight-plus years). Maybe it’s been the kinds of companies I worked for in the past. Maybe it’s a combo of both. But, despite my opinions, PR wire services are still around–primarily Business Wire and PR Newswire.
Stephen Waddington
JUNE 12, 2018
AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. It’s Barry Leggetter’s final conference before he steps down as CEO at the end of the year. He’ll leave an incredible legacy for which we owe him thanks. Dear Barry, Your contribution to professionalism in modern public relations practice over the past decade and in particular education and standards in measurement deserves recognition alongside individuals including Alex Aiken and Richard Bagnall in the UK; Dr David Rockland
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Critical Mention
JUNE 14, 2018
In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. For a pitch–or a product itself–to be successful it has to offer something a little new or different.
Barokas
JUNE 14, 2018
Father’s Day is upon us, and dads across the country will soon be showered with a bevy of gifts we’ve never asked for but will pretend we love: pictures made of macaroni, Garfield ties, burnt toast and a DVD box set of Frasier Season 3. But that’s okay, because children have given dads everywhere the ultimate gift – a crash course in PR. Despite my mentors, training and valuable experiences over the years, nothing ever prepared me for a life in public relations quite like being a father (shamele
Waxing UnLyrical
JUNE 14, 2018
Guest Post by Makeda Waterman. At the end of the year, most professionals spend time contemplating achievements and areas of opportunity in their career. You are a hard-working professional with the talent to succeed in your industry. The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year.
Axia PR
JUNE 14, 2018
20 crises Axia Public Relations managed for clients that your company needs to plan for. In today’s day and age, it’s a matter of when , not if, a crisis will happen to your company. When you’re unprepared for a crisis, you’re jeopardizing your company, your employees, your shareholders, your reputation, and your future.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Critical Mention
JUNE 12, 2018
Every four years people around the world get together to witness ‘The World Game’ where top footballing (or soccer as we call it here in the U.S.) nations compete for the ultimate prize. These nations put their countries and top footballers on display for the world to see. However, like any live event, no matter how much you prepare, game strategy on or off the field doesn’t always go according to plan.
Stephen Waddington
JUNE 13, 2018
I’ll be joined by colleagues and communication directors from Coty, HMRC, HPE, International Rescue, and Sage for an event on crisis communication in London on 27 June. Social and internet fuelled news media has heightened our sensitivity to crises, especially for those at the front line of communications within an organisation. Our view is that there is no such thing as a public relations crisis but that good public relations is the best way for an organisation to manage a crisis event.
Sword and the Script
JUNE 12, 2018
In 1999 I was introduced to an emerging nightmare in high-tech PR. PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. This meant reporters were able to see the edits made and suggested. This was, of course, a very embarrassing. I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening.
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