Business Wire
DECEMBER 15, 2022
Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and communications industries arises. The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond.
Remote PR Jobs
DECEMBER 12, 2022
Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. To be sure you are setting yourself (and the client) up for success, here are the top 5 qualifying intake questions you’ll want to ask your client.
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Agility PR Solutions
DECEMBER 13, 2022
Email marketers claim emails are all about building relationships. Well, they would, wouldn’t they? It’s what they do for a living, after all. What I do for a living, on the other hand, is conduct research that ensures brands to better engage customers, increase loyalty, and grow their customer bases and profits, whatever platforms they […]. The post The PR risks of sending too many emails—which brands top the list?
Ronn Torossian
DECEMBER 15, 2022
Nostalgia marketing is about connecting a product or service with a feeling of longing for the past. Brands are increasingly leveraging memories so that they can form an emotional connection with their customers. Whether it is a scent or a song or conversation, nostalgia can be triggered by any stimulus and nostalgia marketing often creates […].
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
5W PR
DECEMBER 14, 2022
The main key to the success of all public relations and social media strategies is for companies to constantly strive to meet the needs of their audiences. There are a few different ways that companies can achieve this, such as looking to create content that’s going to be relevant and provide value to their consumers. Relevancy. Being relevant might seem like a very simple concept for many companies, however, it’s one of the most important when it comes to properly implementing socia
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 10, 2022
Most people wouldn’t find too many similarities between content marketing and public relations, however, that’s not always the case. In fact, there are plenty of similarities between public relations and content marketing efforts and plenty of ways that companies can utilize both at the same time to generate positive results. Public relations At the […].
Agility PR Solutions
DECEMBER 11, 2022
In its second annual PR Media Report, high-tech PR firm Global Results Communications (GRC) surveyed the attitudes of over 1,000 journalists toward public relations and the challenges of an industry in transition. Read about last year’s inaugural report here. With the battle for reader attention stronger than ever and the media landscape itself continuing its slide […].
ImPRessions - Crenshaw Communications
DECEMBER 16, 2022
As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. One of ours is ad tech. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media.
The Resolution Blog
DECEMBER 16, 2022
Data is talked about so much in the PR industry; should we hire in experts? Should we be the experts? We all know the industry needs to be more confident in data in 2023 which is why I’m very happy to share this useful report on data literacy in PR, I’m proud to have co-authored […]. The post Can PR tech improve data-literacy in your team?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Flack's Revenge
DECEMBER 12, 2022
(This article originally appeared in O’Dywer’s PR.). It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an immersive, virtual world. Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption.
Remote PR Jobs
DECEMBER 11, 2022
Clients across the board may be eager to start working with you – but do you want to work with them? As we PR professionals know, there are a handful of things that need to be in order with a client’s business before the business is actually ready for PR. To be sure you are setting yourself (and the client) up for success, here are the top 5 intake questions to ask potential clients. 1.
Agility PR Solutions
DECEMBER 15, 2022
If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get better results. Read on to learn how you can find […]. The post 5 tips for finding and recruiting top-notch PR writers appeared first on Agility PR Solutions.
The Resolution Blog
DECEMBER 12, 2022
In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. Former ‘head of global football content’ at Budweiser and ‘head of content’ at West Ham United, Amar has helped grow audiences across multiple platforms by truly understanding fans and creating content strategies that resonate.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Sword and the Script
DECEMBER 13, 2022
This is the 13 th year of publication for Sword and the Script – hence the top 13 posts for 2022. Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).
NewsWhip
DECEMBER 15, 2022
Legit just about hung onto its ranking as the top publisher on Facebook, holding off a strong challenge from The Daily Mail in November. . Once again, engagement was largely lower than it had been in October , with most of the top publishers seeing fewer interactions with their content in November than they did the previous month. . Here are some of the key takeaways for November: .
Prowly
DECEMBER 16, 2022
Have you heard the buzz? There are so many conversations about the challenges of tech PR in discussion groups these days! That’s because tech public relations is one of the fastest-growing (and let’s face it – lucrative) PR niches out there. This latest boom in tech PR (and a growing need for startup PR in […]. The post Getting Started with Tech PR appeared first on Prowly Magazine.
Steve Barrett on PR
DECEMBER 15, 2022
After a busy and effective year for a PR industry on top of its game, there’s sure to be no slowdown in 2023 given the massive and multiple challenges ahead.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
DECEMBER 13, 2022
In this episode, Kris Kelso, keynote speaker and CEO of The Kelso Group, joins host Jason Mudd to define what impostor syndrome is, what the opposite of impostor syndrome is, why impostor syndrome is common, how the Peter Principle relates to impostor syndrome, and how to combat impostor syndrome. Tune in to learn more!
Maxim Behar
DECEMBER 14, 2022
Maxim Behar, CEO of the PR agency M3 Communications Group Inc., has been announced the most influential thought leader worldwide in the PR industry for 2022. He takes the 1st place in the ranking as the only one with a full score of 100. The journalist and diplomat, Behar, is the only Bulgarian to be included in the list. This recognition proves that Behar is a leading global expert with extensive experience, who sets new trends and lead the PR community.
Agility PR Solutions
DECEMBER 12, 2022
Intelligent automation (IA) is applying digital technology to streamline business processes. It can automate repetitive tasks, eliminate human error, and speed decision-making. More specifically, IA is the application of advanced technologies, including artificial intelligence, robotics, and analytics, to manage workflows more efficiently and effectively.
Bianchi Biz Blog
DECEMBER 15, 2022
As 2022 comes to a close, we’re taking a look back and our top blog posts for the year. While our blog is focused on the automotive and mobility public relations space, we found a few trending topics in our most popular posts. This year, the posts that seemed to resonate the most with our visitors revolved around automotive and mobility podcasts, CES 2023, journalists’ advice for PR people and tips for finding the best agency fit.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
DECEMBER 15, 2022
A successful product launch is important so that a product can reach its target market and build a customer base. For a successful product launch, drafting a press release is not enough. With so much information circulating these days, what is newsworthy can change in seconds. A launch strategy is essential and given below are tips for a successful product launch.
Wadds Inc.
DECEMBER 16, 2022
My first year as a public relations PhD student hasn’t been straightforward or particularly enjoyable, but that’s normal. My original PhD research proposal sought to explore the contribution that public relations made to organisations during the COVID-19 pandemic. I quickly discovered that the elevated status of public relations practice had limited basis in theory.
Agility PR Solutions
DECEMBER 15, 2022
In 2020, about 19.4 million students attended colleges and universities in the US alone. This impressive figure is one of the reasons why many companies are tasking their marketing team to reach as many students as possible. Students can be very loyal to a brand, especially when given a reason to. When considering most college […]. The post 5 top holiday marketing strategies to reach students appeared first on Agility PR Solutions.
Contently - Strategy
DECEMBER 14, 2022
As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. When you work with your content team, you want to align your team goals across functions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Hoyt Organization
DECEMBER 12, 2022
Branding and SEO have a symbiotic relationship that markets must take advantage of to experience the full benefit of each. When used together, branding and SEO create an effective marketing strategy. This can drive organic growth, increase visibility, and strengthen customer loyalty and trust. Ultimately, using these two strategies together leads to tremendous success in […].
Communications Conversations
DECEMBER 15, 2022
For the last few years one message has been loud-and-clear when it comes to executive leadership online: We want our leaders to speak up on key societal topics. The Edelman Trust Barometer , one of the long-time key reports in our industry, claimed this year that “when considering a job, 60% of respondents said they expected the CEO to speak publicly about controversial social and political issues that I care about.” And we’ve all seen similar stats and figures just like that s
Agility PR Solutions
DECEMBER 14, 2022
New research from marketing solutions firm Vericast affirms that consumers are spending money—and plenty of it—despite inflation and recession fears. But brands and businesses in multiple industries are having a tough time figuring out how to engage them to drive optimal performance. The study, recently conducted by Forrester Consulting, surveyed more than 300 marketing decision-makers at […].
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