Doctor Spin
APRIL 6, 2023
The superhero solution PR strategy is simple yet powerful. The strategy is inspired by Derek Halpern, former blogger on marketing psychology at Social Triggers. The general idea: By introducing (and naming) a specific solution to a common problem, online searchers will come to you in droves. The challenge, of course, is to devise a solution potent enough to get the job done.
Ronn Torossian
APRIL 3, 2023
In today’s fast-paced and interconnected world, a PR crisis can happen to any brand, no matter how big or small. In times of crisis, internal communication is crucial for brands to ensure that their employees are well-informed, and aligned, and can support the company’s efforts to manage the situation. In the aftermath of the failure […] The post 5 Best Practices for Internal Communications In the Wake of the SVB Crisis appeared first on.
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Axia PR
APRIL 2, 2023
From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.
Institute for Public Relations
APRIL 4, 2023
THIS IS AN IPR SIGNATURE STUDY Download Full Report: Top 19 Public Relations Insights of 2022 PDF Introduction: The Institute for Public Relations annually compiles the top research studies that we think public relations professionals should know about from the previous year.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Agility PR Solutions
APRIL 4, 2023
Public relations is all about influencing how your audience and the broader public feel and think about your business, managing their perceptions, building better relationships, and maintaining a good image. The primary strategy involves drawing enough attention to your brand with newsworthy updates or activities that catch the eyes of many using offline methods.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
HMA Public Relations
APRIL 5, 2023
Can money buy happiness? Rayna Burgett shares more on the age-old question and it's connection to PR and also discusses some misconceptions surrounding the topic in this blog post. Read more!
Agility PR Solutions
APRIL 2, 2023
When you’re building a communications strategy, you need to consider your audience and employees at the same time. If you have employees with disabilities, you need to ensure that you provide them with ideal conditions to complete their tasks successfully. On the other hand, you might not be aware that some of your clients or […] The post 7 tactics for making your comms strategies more accessible and inclusive appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
APRIL 4, 2023
Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. Not only do the shifts affect our lives as consumers, but innovation is often very mediaworthy. The pandemic drove much of the change we’ve seen in retail over the past three years.
Sword and the Script
APRIL 4, 2023
Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.” Panelists included Zach Cutler , Co-Founder, CEO & Chairman at Propel; Tressa Robbins , Vice President of Customer Onboarding, Burrelles; and Yours truly.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
APRIL 4, 2023
Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins.
Agility PR Solutions
APRIL 6, 2023
When it comes to improving your brand image, you can’t leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. They are an integral part of people’s daily lives. That’s why you see celebrities and companies using Twitter to issue official statements. So, writing for social media […] The post Writing for social media: 3 best practices for PR professionals appeared first on Agility PR Solutions.
Contently - Strategy
APRIL 6, 2023
Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By understanding the needs, wants, and behaviors of your ideal customers, you can tailor your messaging and campaigns to better resonate with them. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail.
Steve Barrett on PR
APRIL 6, 2023
As emotions run high amid layoffs and economic uncertainty, business leaders are moderating their messaging around ESG and sustainability while staying true to their missions.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Inbound PR
APRIL 5, 2023
When you start a new job, join a new company or a new team, others need to understand how you work. The earlier you get to know the people you will be closely working with and the earlier they get to know you, the smoother your work collaboration will be. Transparency about what you like and don't like, how you work, how you communicate, and how you make decisions at the very beginning is key for your success in the new role, company or team as well.
Agility PR Solutions
APRIL 4, 2023
Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. However, with so many options and strategies to choose from, it can be challenging to know where to begin and how to maximize your return on investment. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.
Medianet Australia
APRIL 5, 2023
Giving up alcohol is the least interesting part of being sober.
OnePitch
APRIL 4, 2023
Russell Contreras is the senior race and justice reporter at Axios, where he covers the policies and agencies at the heart of the administration of justice and how it impacts people of color.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
HMA Public Relations
APRIL 3, 2023
Happy #MediaMonday! This feature comes to us from Amanda Herrera, segment producer for AZ Family's Good Morning Arizona. Find out more on Amanda and her program in this blog post!
5W PR
APRIL 3, 2023
Social media engagement is an essential part of any brand’s marketing strategy. Companies can build trust, loyalty, and brand awareness by interacting with customers and followers on various platforms. Increasing social media engagement can be challenging due to the competition for attention among brands and oversaturated social media feeds. There are several reasons why companies should focus on i ncreasing social media engagement rates, and implement strategies to increase engagement rat
The Hoyt Organization
APRIL 1, 2023
In support of Aesthetica Medical Spa (AMS) and Hydription IV Therapy (Hydription) new location, AMS and Hydription called upon THO to help launch their new location – during the COVID-19 pandemic. AMS and Hydration needed to reach the local community and boost its overall brand awareness. What We Did THO DEVELOPED the launch plan for […] The post How do you <strong>LAUNCH </strong>a new medical spa and its services during a pandemic?
OnePitch
APRIL 6, 2023
As a Public Relations Professional, it is essential to stay tuned into market trends and have your eyes on every movement in the industry. One of the best ways of improving your game as a professional is to socialize, observe and learn from your colleagues in the industry.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
APRIL 4, 2023
New census numbers have revealed that Maricopa County is the nation’s fastest growing county! Scott Hanson shares more on these numbers and covers where people are coming from in this blog post.
Stern + Associates
APRIL 7, 2023
In today’s fast-paced digital world, the news cycle moves more quickly than ever. Just ask the seven-in-ten American adults that report feeling overwhelmed by the quantity of news that comes their way each day. Journalists feel those same pressures, as most report they receive somewhere between 20 and 30 cold PR pitches per day. With the information cycle moving at such a rampant pace, there is both an opportunity and challenge for PR professionals for “newsjacking,” or inserting their spokespeo
Agility PR Solutions
APRIL 4, 2023
As they strive to achieve successful transformation, companies may be misleading themselves by assuming that adopting new technologies is the ultimate end goal. New research from MIT Technology Review Insights stresses that adopting new tech for its own sake does not set the organization up to continue to adapt to changing circumstances. Accomplishing a more holistic […] The post Is transformation success all about adopting new tech?
OnePitch
APRIL 5, 2023
Learn how this pitch landed a quote in MIT Tech Review for a client on the next generation of ChatGPT. Additionally, it also secured two additional interviews with CNBC and The Information.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
APRIL 6, 2023
Internal synergy is important and communicating change with your team, stakeholders and more can be difficult. Justin Liggin talks more on the importance of change communication in this blog post.
5W PR
APRIL 7, 2023
To reach a wider audience, food bloggers must use various marketing and PR strategies. These can include creating video content, offering meal plans, and harnessing the power of influencer marketing. By implementing these tactics, food bloggers can have expanded reach and build a larger following. Video Content Food bloggers can attract a larger following by creating engaging and shareable video content.
PRSay
APRIL 5, 2023
What will the PR profession look like between now and the year 2026? Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service.
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