Mindful Marketing
MAY 7, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Who would you ask for an important restaurant recommendation? You might turn to someone who knows the local area well, eats out frequently, or has discerning taste. What about asking someone who’s never been to a restaurant or ever eaten food?
Business Wire
MAY 10, 2023
Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations communications – not just press releases. While there may be minor nuances believed to differentiate press releases and news releases, largely they are the same.
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Agility PR Solutions
MAY 7, 2023
Navigating the complex world of public relations can be a daunting task for any business. As the marketplace becomes increasingly crowded, companies must find ways to differentiate themselves and make a lasting impression on their target audience. That’s where a well-executed PR campaign comes in. It can boost brand awareness, improve customer relationships and, ultimately, […] The post 5 key elements of a successful PR campaign appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
MAY 10, 2023
While Artificial Intelligence (AI) is not new, Generative Artificial Intelligence like ChatGPT is a new offshoot of AI that has captured the imagination of the world. The buzz has been relentless – both for good and bad. Since its launch, the popular chatbot surpassed 100 million monthly active users in less than two months. The PR world, among other industries, is still absorbing its impact.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Agility PR Solutions
MAY 7, 2023
The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales. AdAge reported that the US ad industry grew by 7.5% in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solu
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MAY 8, 2023
As part of your PR strategy, running a successful press event requires you to have the right people attending (including journalists), meet the expectations of your attendees, and make sure your message resonates with them. To succeed, you’ll need to plan your event in a manner that makes it engaging and memorable, allowing you to […] The post 5 tips to help you hold a successful press event in 2023 appeared first on Agility PR Solutions.
PReview: A Blog by NewsVoir
MAY 8, 2023
In today’s fast-paced world, gaining media visibility and establishing authenticity is crucial for organizations. And at the heart of any successful public relations (PR) strategy lies a powerful tool – the media list. With a well-curated and up-to-date media list, you can effortlessly pitch your brand’s message to journalists, bloggers, influencers, and other media professionals, […] The post Creating an Impactful Media List: A Key to Effective PR Strategy appeared firs
HMA Public Relations
MAY 10, 2023
With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.
PR Fuel
MAY 8, 2023
There are 33.2 million small businesses in America, and all of them must have an accurate press release dateline. Otherwise, you’ll face endless rejections from news outlets as you didn’t follow the correct press release format. But what is a. Read More The post How to Format a Press Release Dateline in Different Styles appeared first on eReleases.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
MAY 10, 2023
AI privacy issues are on the rise as AI technology becomes more common in our daily lives. Facial recognition systems, personal assistants, and automated customer service are only a few examples of how AI is enhancing our lives. However, these advancements bring up concerns about data privacy and security. It’s crucial for businesses to understand […] The post Navigating AI Privacy Concerns appeared first on.
ImPRessions - Crenshaw Communications
MAY 12, 2023
We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. of Succession fame. Karolina doesn’t seem to have a significant other. Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Karolina is always putting out fires.
Agility PR Solutions
MAY 11, 2023
Are you looking for ways to elevate the visibility of your business without breaking the bank? You may actually be surprised to learn that many effective public relations techniques can help you build awareness and recognition quickly and cost-effectively. This blog post will discuss some simple PR tactics anyone can use to spread the word […] The post 6 simple PR techniques to improve your business’s visibility appeared first on Agility PR Solutions.
PR for Anyone
MAY 10, 2023
Step behind the camera of the Today Show with Joanne LaMarca Mathisen, a former Executive Producer and Emmy® award-winner. From starting in the elite NBC Page Fellowship Program to producing some of the show’s most memorable segments, Jo’s journey is filled with fascinating stories. She dishes on rubbing elbows with A-list celebrities like her idol Cher, and the wild ride of being a producer.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
MAY 12, 2023
Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Daycare sends a note that tomorrow is pajama day. Netflix needs to tell you there is a new season of that show you were binge-watching. And it’s time to update apps on your phone. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence.
Stern + Associates
MAY 8, 2023
Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers.
Agility PR Solutions
MAY 10, 2023
Public relations has always involved a careful balancing act between the needs of a business and the relationship it has with customers. In the past, the scale was firmly in favor of clients, often requiring businesses to go to extremes to avoid any negative press. Now, it seems like barely a week goes by without […] The post Is public relations going through an identity crisis?
PR for Anyone
MAY 10, 2023
Step behind the camera of the Today Show with Joanne LaMarca Mathisen, a former Executive Producer and Emmy® award-winner. From starting in the elite NBC Page Fellowship Program to producing some of the show’s most memorable segments, Jo’s journey is filled with fascinating stories. She dishes on rubbing elbows with A-list celebrities like her idol Cher, and the wild ride of being a producer.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Communications Conversations
MAY 12, 2023
For people who are “on LinkedIn”, the experience is most likely an episodic one. Check in every once in a while. Make a few new connections each month. Post about your new job. For most people, that’s what LinkedIn is. They never look at their stats. Heck, they don’t even know where to find that stats. However, if you’re one of those other people who want to use LinkedIn as a tool to help you get smarter and build out your network, you would be wise to look at your
Steve Barrett on PR
MAY 11, 2023
As the milestone of a decade of PRWeek Global Awards winners is reached, the quality of work honored bodes well for an industry at the top of its game across the whole world.
PRSay
MAY 9, 2023
Public relations has always been a challenge to measure. However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. With the rise of influencer marketing as a paid PR tactic, there’s a myriad of metrics that can be reported to demonstrate campaign value from our old friend, impressions (how many eyeballs saw it) to engagement rates and high-value a
Agility PR Solutions
MAY 8, 2023
As the business world becomes more digitalized, the field of public relations is evolving to keep up with the changes. With the rise of social media and the ever-growing importance of data analytics, PR professionals must stay in touch with the latest trends and technologies to stay relevant and to help the companies that they […] The post 7 important PR trends to watch in 2023 and beyond appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
5W PR
MAY 12, 2023
Bring Your Child to Work Day took on a different look at 5W this year as six of our female executives and their daughters were in office for an exciting day! The duos spent the morning commuting into our New York City office together, and their daughters had the opportunity to sit behind their mother’s desks, getting a firsthand look at a day in communications.
HMA Public Relations
MAY 8, 2023
Happy #MediaMonday! The latest feature comes to us from Veronica Leon, editor and publisher of Macaroni Kid editions across Scottsdale, Paradise Valley, Tempe and Arcadia. Learn more about Veronica and her publications in this post!
Sword and the Script
MAY 9, 2023
Your sales team is more likely to use the content B2B marketing products when it is presented by a high-performing peer in sales – rather than a sales leader or a product marketer. If you’ve worked in B2B marketing for a minute, you already know the sales team doesn’t like to use marketing content. Even if you’ve asked the sales team what types of content they want and delivered it made-to-order, chances are they haven’t even looked at it.
Agility PR Solutions
MAY 11, 2023
Networking has always been crucial in building relationships between PR professionals and their clients with the media. However, in the wake of the pandemic, individuals and businesses had to abandon in-person events and adopt a new way of building professional connections—virtual events. The thing about virtual events is that attendees aren’t in the same physical […] The post 5 unique virtual networking event ideas to build meaningful connections with the media appeared first on Agility P
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
5W PR
MAY 10, 2023
5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. HOW will be a full-service digital agency committed to committed to radical accountability and the idea that HOW you do anything means everything.
NewsWhip
MAY 12, 2023
April was a month of controversy for some brands, and it came thanks to some conservative backlash to influencer partnerships. Brands are no strangers to backlash from the public — there are whole teams that manage communities on social media, and who are trained to respond to crises. They are often met with a seemingly endless stream of opinions about the individuals they choose to partner with, and this has the ability to quickly bring about negative attention.
Shift Communications
MAY 9, 2023
Last week, two SHIFTers were among the thousands of attendees at the blockchain world’s marquee event: Consensus 2023, a web3 marketing frenzy. Held in downtown Austin for the second year in a row and put on by the media outlet CoinDesk, this year’s event was markedly different from last year’s in a few ways. First, dehydration wasn’t a concern. In perhaps the easiest decision CoinDesk had following sweltering 105 degree conference days last year, the event was moved from June up to late April w
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