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The following article is excerpted from the newly published book entitled, The Essential Crisis Communications Plan: A Crisis Management Process that Fits Your Culture: In some crisis situations, you may have had the luxury in advance to either obtain opinion or attitude data, or you could even have some of that on file from regular […] The post Learn from this crisis or it will repeat: A thorough post-mortem after a crisis may prevent the next one appeared first on Agility PR Solutions.
The PR industry is constantly evolving. As we step into a technologically dominated marketing sector, what we once defined as public relations is undergoing some serious renovation. From campaigning in the metaverse to the introduction of hybrid strategies, digital PR is on the move. In fact, a whopping 63 percent of PR agencies have now […] The post 3 evolving PR strategies that will dominate the digital age appeared first on Agility PR Solutions.
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Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
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In our next installment of ‘PR Resolution Meets’, we speak with Mark Taylor, Director of Membership, Marketing, and Communications at The Ivors Academy. Mark emphasizes the importance of solid data and reporting in their day-to-day operations supporting their diverse community of songwriters and composers to grow their careers and achieve recognition.
In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. We also use the space to shine a light on what we do and why we do it!
In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals. We also use the space to shine a light on what we do and why we do it!
They will view these companies more favorably, trust them more, and do more business with them. Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of people with disabilities in brand marketing appeared f
SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS). So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look.
When a person receives a cancer diagnosis, their life is completely changed. The overwhelming amount of information and medical terminology can make it challenging for both patients and their families to create a treatment plan. Fortunately, there are organizations like the Lazarex Cancer Foundation that offer hope and support during this challenging time.
When it comes to designing and executing communications strategies for professional services firms, we have numerous tools at our disposal – from social media to blogs, media relations to conference outreach – to ensure clients’ key messages repeatedly reach their targeted audiences. And in today’s changing professional services and consulting markets, relying on just one of these aforementioned strategies is no longer enough.
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Diversity in PR and advertising means fostering an inclusive and equitable environment where the power of diverse voices can be fully realized. People from diverse backgrounds bring unique insights, cultural nuances, and lived experiences, which can lead to more relevant and culturally sensitive messaging. According to Statista, more than six out of 10 Americans believe […] The post The power of diverse voices in PR and advertising appeared first on Agility PR Solutions.
Reviews help your customers make easier and better-informed decisions during the buying process. When purchasing a product online, you’re likely more inclined to buy the product with five stars versus one star. A product with a five-star review has that status for a reason. Whether from quality, popularity, or usability, a stellar review is an appealing tool for customers when deciding what product to buy.
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing “There’s nothing I like about it,” a family member said after seeing a large brown sun sail I bought to shade our backyard patio. I actually appreciated the blunt assessment because I also had misgivings about the tarp-looking sail, which fortunately was easy to return.
As a proud alumnus of Arizona State University, Abbie Fink has cheered on the Sun Devils against their rivals for more than 40 years. Abbie shares why the team's opponents will be different next season and how this reflects the importance of consensus in this post.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
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Christopher Zara is a senior editor at Fast Co., where he runs the news desk. His memoir, Uneducated (out now!) , examines the value of higher education and confronts the stigma of being degreeless in a 21st-century knowledge economy. During the episode, Chris talks about why he wants to be easily reachable for sources, the reasons he says “no” to pitches, how you need to pitch the news desk at Fast Co., and more.
I’m the Chief Editor of Commercial Carrier Journal (CCJ). CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. We currently have a wide mix of digital verticals, including a daily newsletter, various supplemental weekly newsletters and several video-based series. My beat includes equipment and maintenance, but I also provide supplemental coverage on general news and on any front when and where it is needed.
Whether you are developing a communications plan or crafting a PR campaign, brainstorming can help you. Find out how you can come up with your next great idea as Rayna Burgett covers her best brainstorming tips in this blog post.
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This year has served up its share of plot twists but Solo PR Pros can still come out on top. As we approach the last leg of the year, it’s a great time to reflect on your accomplishments and set your sights on closing the year strong. Setting stretch goals — targets that go beyond your typical ambitions — can inspire exceptional performance and growth.
Behind every great brand is a killer PR professional or team working to make it all appear seamless. PR plays a crucial part in shaping and managing an organization's public image, enhancing brand reputation, and navigating complex communication challenges. But what separates a good PR professional from a great one? Let’s dig in.
As the summer rolls along, so too did Bulldog Reporter in July, racking up big traffic numbers second only to our huge June this year. Thanks to our cadre of contributors for their eye-opening insights and interesting takes, which largely drove the clicks! Among the topics tackled by these excellent writers were tips for incorporating […] The post ICYMI: Bulldog’s Top 10 most popular posts in July appeared first on Agility PR Solutions.
This #MediaMonday feature comes to us from KRQE in Albuquerque, N.M., where Van Tate has been covering New Mexico sports for the last 30 years. Read more on how Van got into journalism at a young age, the stars he has interviewed and how he will be honored for his work in this post.
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AI is revolutionizing the business world right now and affecting those of all ages, but the true impact of the vastness of AI is much more likely to be realized and felt by Gen Z, the digital natives now in the last years of their education and/or entering the workforce—not only as a business tool […] The post Gen Z’s unfiltered truth about AI: New research reveals that teens understand, like, are empowered by—but also fear—the technology appeared first on Agility PR Solutions.
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