Deirdre Breakenridge

FEBRUARY 12, 2018

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership. Not arrogance as a high opinion of one’s ability, but a particularly pernicious form of arrogance: a sense of entitlement; an inability to see others as worthy of respect and dignity; a failure of empathy. We saw ample evidence of this kind of arrogance in the past year, in business, in entertainment, in politics, and in other walks of life.

Leadership 305

Leadership Crisis Management Crisis Groups 305

Onclusive

FEBRUARY 12, 2018

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization? M : As far as our organizational structure we are part of the marketing department.

Interviews 223

Interviews Retail Data Engineering 223

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm. But what if the client has limited time to invest with the agency team? Or if it lacks experienced staff to manage the agency effort?

Agency 178

Agency How To Meeting Construction 178

Ronn Torossian

FEBRUARY 15, 2018

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts. Part of that is, of course, having a very loyal fan base, but keeping the fans when the team is going through tough times, means someone is doing a bang-up marketing effort too.

Strategy 150

Strategy Marketing Sports Course 150

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Prowly

FEBRUARY 15, 2018

It's 2018 and communicators, SEO experts, marketers, and content creators still haven't figured out how to effectively pitch media and bloggers—and get results. Are you ready to change it? The post Gini Dietrich: Six Tips for Pitching Journalists and Bloggers appeared first on Prowly Magazine.

Pitching 155

Pitching SEO Communications Marketing 155

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek. Here are our best tips for maximizing public relations success for tech clients, straight from our Tech Practice leader Chris Harihar.

Pitching 160

Pitching Media Enterprise Media Relations 160

Ronn Torossian

FEBRUARY 15, 2018

If you work in an office or at a desk, you know that sometimes the days are long and likely there have been more than one or two days recently when you didn’t leave for lunch, maybe only getting up once or twice for the needed trips to the sandbox. Yep, you’re almost chained to that dang thing! Well, that doesn’t mean you have to turn into another lump beside your lumpy desk!

How To 150

How To Blogging 150

Critical Mention

FEBRUARY 10, 2018

February is the month of love, as Valentine’s Day is again upon us. It’s a time to appreciate not only our loved ones but also a time to appreciate what we love about our professions. In this case, we’re talking about public relations. What’s to love about a career in PR? Here we look at a few reasons why we love what we do. 1. There’s never a dull moment .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

PRSay

FEBRUARY 15, 2018

I hear it all the time. Not directly from the PR pros I serve, but indirectly – when those pros pass along their bosses’ or clients’ most consistent request: “We need to be in The New York Times.”. So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”.

Media Relations 119

Media Relations Media Web Pitching 119

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Shift Communications

FEBRUARY 14, 2018

Your polished resume may be a thing of beauty, but is your resume more than a pretty face? While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. That combination will help you to stand out as a job candidate. Securing an internship is a huge accomplishment for your academic and professional career.

Internal 102

Internal International Employee Meeting 102

Ronn Torossian

FEBRUARY 14, 2018

It should not come as a surprise to any organization, charitable or otherwise, that a scandal about the leaders, especially how they have used funds inappropriately, can have a powerfully negative impact on the organization. If people feel their donations have been used by leaders or the organization in a way that doesn’t benefit the people or cause at the center of the charity, they’ll feel betrayed and yank their support out from under the organization without delay.

Blogging 150

Blogging 150

Garrett Public Relations

FEBRUARY 11, 2018

Ah, yes, it’s February and you know what that means? Valentine’s Day. Time to show some love to those around you. If you work with reporters–a key piece of an effective PR effort–why not take advantage of the opportunity by showing them some love? After all, they often express their displeasure at receiving media pitches […]. The post 8 great ways to show reporters some love appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Report 101

Report Pitching Publicity Small Business 101

PRSay

FEBRUARY 14, 2018

Three days before Christmas, I gave myself an exciting career present: I took the Examination for Accreditation in Public Relations and passed, earning my Accreditation in Public Relations (APR) certification. The end of a year-long study and learning process had come to a conclusion. For the uninitiated, APR is an independent designation for strategic communications professionals nationwide.

Case Study 118

Case Study Study Education Course 118

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Steve Barrett on PR

FEBRUARY 16, 2018

Brands are just one of the entities that can benefit from the strength and idealism demonstrated by young people ranging from snowboarder Chloe Kim to the students of Marjory Stoneman Douglas High School in Florida.

Brand 96

Brand Branding 96

Ronn Torossian

FEBRUARY 13, 2018

But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to admit that we don’t know the answer or how to do something. Interestingly, though, most of us also love being asked for help and to show the things we’ve learned during our life.

Blogging 150

Blogging How To 150

Presspage

FEBRUARY 13, 2018

Organizations are increasingly aware that newsrooms must be like the news media they are designed for, delivering great content. Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom. Mobile use is skyrocketing, and beginning this year, Google will move to mobile-first indexing when it ranks results, as opposed to the desktop-first it currently employs, says Jared Hoffmann digital content editor at Children’s Mercy Ka

Mobile 74

Mobile Google Video Nonprofit 74

Axia PR

FEBRUARY 16, 2018

Be the company that journalists want on their team to gain positive news coverage. You want to increase media coverage for your company, yet you’re afraid or reluctant to share specific details, such as sales, revenue, contract value, client names, costs, etc. Your fear is understandable, as you have to worry about maintaining an edge over your competitors and keeping control of your information.

Media Relations 78

Media Relations Media How To Company 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Shift Communications

FEBRUARY 13, 2018

For many of us in the PR agency business, travel can come in waves and totally upend your routine. With conference season upon us, the Mobile World Congress and HIMSS-bound communications pros will be on buses, trains and planes over the next few months. I have been riding that wave over the past several months with some short-notice trips and have learned quite the mishmash of new things.

Travel 68

Travel Fashion Airlines Conference 68

Ronn Torossian

FEBRUARY 12, 2018

Super Bowl. It’s generally considered the single most important TV-viewing night in the year. Tens of millions of people tune in, and everyone is talking about it for days or weeks after the “greatest event in American sports.” So, it stands to reason you want to put your best foot forward, that you hope everything goes off without a hitch. Beyond the standard back and forth about which commercials were the best and which were … not so great … there were a few … READ MORE ».

Sports 150

Sports Blogging 150

Presspage

FEBRUARY 16, 2018

Formed in 2002, ID Medical works with over 90% of NHS trusts, in addition to private medical organisations. Their recruitment offering spans doctors, nurses, and allied health professionals. Headquartered in Milton Keynes, the ID Medical helps healthcare organisations across the UK find the staff they need to provide the best possible care to their patients.

Healthcare 68

Healthcare Social Media Communications Video 68

Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. A talent can be stretched and strengthened, but there is some intangible pre-existing characteristic that can’t be made out of will alone. You either have the talent to play at a professional level, or you do not.

Creativity 65

Creativity Analytics Study Exercises 65

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Shift Communications

FEBRUARY 12, 2018

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. The change now means that a post has to be seen in order to count as part of the viewed/reach number.

Facebook 68

Facebook B2C B2B Software 68

Ronn Torossian

FEBRUARY 12, 2018

The Winter Olympics kicked off in Pyeongchang this week, and there’s no doubt the world was watching… for a lot of different reasons. But, looking into the stands, there was a definite disparity. Relatively few Americans made the trip. Travel experts and other prognosticators are blaming high travel costs, few hotels, and, of course, the less than cordial relationship Washington DC has with North Korea.

Hotels 150

Hotels Travel Course Blogging 150

Beyond PR

FEBRUARY 15, 2018

In today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in. They’re notable people who use products and services and spread the word about them to their growing audiences. . However, influencers are not endorsers like the celebrities who appear in commercials for hair dye, foods and more.

Travel 72

Travel Retail Instagram YouTube 72

Sword and the Script

FEBRUARY 13, 2018

When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. What you say is as important as how you say it – this also extends to the formatting of text on a page.

Writing 60

Writing Blogging Content Marketing Web 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

FEBRUARY 12, 2018

I graduated from college in 1996. And I remember thinking when I graduated how cool it would be to work for either General Mills or Best Buy–two of the bigger Minnesota-based companies at the time. As I joined the workforce, I remember talking to agency folks, and the singular mantra seemed to be how cool it was to work with Fortune 500 companies like Coca-Cola, Ford Motor Company and Johnson & Johnson.

Company 60

Company Corporate Social Media Facebook 60

Axia PR

FEBRUARY 13, 2018

An infographic is a way to present information or data visually with an image. To begin, decide the information you want to include in your infographic, where it will live (e.g., on your website) and where you’ll promote it. Then, send the copy you’ve created to a peer or a copy editor to proofread your work. Once the copy is ready, send it to a designer, or you can use a site like Canva or PicMonkey to create the infographic yourself.

Infographics 54

Infographics Social Media Media Data 54

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. But what about African Americans? Is there a reason to specifically target this community? The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers.

Television 72

Television Education Groups Community 72