ImPRessions - Crenshaw Communications
AUGUST 22, 2023
From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories.
Business Wire
AUGUST 24, 2023
LinkedIn is a robust professional social media platform with millions of users around the globe. It’s a hub for connecting with colleagues, industry peers, potential employers, clients, and business partners. More than a networking site, LinkedIn is a space for engaging in industry discussions, seeking career opportunities, and sharing valuable insights.
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Onclusive
AUGUST 24, 2023
Are you going to the PRSA ICON conference happening in Nashville this October? Book a free 1-on-1 meeting with our PR and Comms intelligence experts to discuss how you can take your strategies to the next level using media monitoring, social listening, and PR/Comms planning. Pick your preferred time and meet us at our booth #404-406 – it’s that easy!
Ronn Torossian
AUGUST 20, 2023
Workplace benefits and company perks are crucial for attracting and retaining top talent, boosting employee morale and satisfaction, and fostering positive company culture. In today’s competitive job market, companies must do more than just offer competitive salaries. They need to effectively communicate their additional benefits and perks to distinguish themselves as an employer of choice. […] The post Workplace Benefits Have Never Been More Important: Here’s Why appeared firs
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
ImPRessions - Crenshaw Communications
AUGUST 23, 2023
As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as growing partners or even customers — recruiting the best workers.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
AUGUST 22, 2023
Coming soon… Episode 2: Building Long Term Corporate Brand Value In this fast media world, it’s becoming more and more difficult for PR, Comms and marketing professionals to manage brand reputation. Building a lasting corporate brand value is a tricky task, requiring careful strategy and dedicated execution. In this episode: We examine the key changes in communication channels that has made building brand awareness harder.
PR for Anyone
AUGUST 23, 2023
We’ve learned about forming healthy habits for physical wellness, now let’s talk about how to keep your brain sharp as you age. A lot of people think genetics are the main contributing factor in cognitive decline, but lifestyle is far more important. Dementia and Alzheimers expert Melissa Batchelor tells us about how diet, movement, water, and sleep can affect brain function.
Agility PR Solutions
AUGUST 20, 2023
Imagine if there was a way you could predict future traffic to your website and tailor your marketing strategies accordingly. Well, the good news is, there is a method you can use to do this and it’s called SEO forecasting. Though you cannot say with 100 percent certainty that your forecasting will always be right, […] The post How SEO forecasting helps you hone your marketing strategies ahead of time appeared first on Agility PR Solutions.
Steve Barrett on PR
AUGUST 24, 2023
There is no room for complacency in the process of ensuring women are treated equally in society and business.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
HMA Public Relations
AUGUST 25, 2023
Last night, HMA came together to toast the one-and-only Abbie S. Fink for her milestone 30th anniversary. Read more on the experience at LONS at The Hermosa Inn and see our photos in this blog post from Alison Bailin!
Wadds Inc.
AUGUST 24, 2023
I’m honing in on a PhD research study with thanks to my community, I haven't taken any time off this summer for the first time in several years. It's partly circumstance - we're busy on several fronts at Wadds Inc. - and partly situational. It has enabled me to focus a significant amount of time on my PhD research studies. I'm tightening my research question with each day that passes and have reduced my hypotheses from 20 to three.
Sword and the Script
AUGUST 22, 2023
Investors and executives that decline to disclose numbers in deal announcements like funding or M&A are by extension denying their business a chance to capitalize on the biggest marketing opportunity they’ll ever have Corporate transactions – like rounds of funding or M&A transactions – are the biggest news opportunity most companies will ever have.
Institute for Public Relations
AUGUST 21, 2023
Morning Consult tracked media consumption trends of U.S. consumers, including how they get their news. An online survey of 2,200 U.S. adults was conducted June 2022 – July 2023. Key findings include: 1.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
HMA Public Relations
AUGUST 22, 2023
From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!
Buchanan PR
AUGUST 21, 2023
In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a promising alternative to traditional stock photography. With a plethora of tools available, we embarked on a journey to compare the capabilities of six distinct AI text-to-image generators. Our findings shed light on the differentiators and considerations to keep in mind when harnessing these innovative tools for creative endeavors.
Ethical Voices
AUGUST 21, 2023
Joining me this week’s episode is Ant Cousins , the Executive Director of AI Strategy at Cision. I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?
OnePitch
AUGUST 22, 2023
Moises Mendez II is a reporter for TIME, based in Brooklyn, New York. As a culture reporter, Moises covers the internet, music, movies, TV, books, and podcasts.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
AUGUST 24, 2023
The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Abbie Fink shares more on these new guidelines in this blog post. Find out more!
5W PR
AUGUST 25, 2023
Navigating PR challenges in the women’s health and wellness space can be particularly complex and sensitive due to the intimate nature of the topics involved. From menstrual health to reproductive issues and mental well-being, communicating effectively and responsibly requires a deep understanding of the target audience and a commitment to promoting accurate information.
PRSay
AUGUST 25, 2023
“All we can really do is promise that we’ll make progress,” said Jim Joseph, Ketchum’s U.S. CEO and global chief marketing officer. “Every single day, we can promise progress for our teams because, when they come to Ketchum, they’re going to grow [and] they’re going to learn. We can promise progress for our clients because we will progress whatever it is that they’re trying to move forward.
Agility PR Solutions
AUGUST 24, 2023
In today’s digital age, a strong online presence is essential for businesses looking to enhance their brand image and effectively communicate with their audience. Your website serves as a crucial tool to showcase your company’s values, products, and services. By implementing effective strategies, you can transform your website into a powerful PR platform that captivates […] The post 6 strategies to boost your PR image on your brand’s website appeared first on Agility PR Solutio
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
AUGUST 21, 2023
ABC15 Sports Director Craig Fouhy is the latest feature in our #MediaMonday series! Read more about the three-time Emmy Award winner who has been at the station for nearly 25 years in this post.
Presspage
AUGUST 24, 2023
In today's digital landscape, content is everywhere. However, capturing your audience's attention has become a challenge. With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience.
5W PR
AUGUST 23, 2023
A public relations degree offers diverse career opportunities. Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.
Agility PR Solutions
AUGUST 24, 2023
What’s in store for the quickly-evolving e-commerce landscape in the coming months—the approaching holiday season and into next year? With a keen eye for emerging trends, Michael Quoc, founder of tech accelerator Demand.io and creator of SimplyCodes, foresees dynamic shifts that will reshape how consumers shop and brands operate online, including the rise of Recommerce, […] The post 6 game-changing e-commerce trends to watch in Q4 2023 and beyond appeared first on Agility PR Solutions.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
The Stalwart Blog
AUGUST 22, 2023
Our founder enjoyed collaborating on this important article with Natalie Sherod, CPCU, CIC on what to do when the unthinkable happens when workplace violence occurs. Sadly, this scenario is becoming far too commonplace. The post Dave Oates in Risk Management Magazine appeared first on PR Security Service.
The Hoyt Organization
AUGUST 21, 2023
Healthcare is one of the USA’s fastest-growing and most competitive industries. Investing in PR helps healthcare organizations maximize reach and influence, keeping competition at bay. With the right strategies, you can attract potential customers, build rapport with current customers, and cultivate industry authority and respect. That said, the ever-evolving healthcare and media landscapes make it […] The post How We Create Successful PR Campaigns For The Healthcare Industry appeare
5W PR
AUGUST 21, 2023
The jewelry industry is competitive, with many brands trying to attract consumers. To succeed, it’s important to stand out and capture customer interest. One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics.
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