ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. We’ve all seen flowery descriptions describing homes for sale as “cozy” (read: tiny); with a “low-maintenance yard” (probably paved concrete); or “partial water view” (maybe a dried stream bed). A recent tweet about a “Frank Lloyd Wright inspired cabin” made me think about the PR jargon that clutters press releases and business memos.

Real Estate 225

Real Estate Software Leadership Advertising 225

Prowly

OCTOBER 1, 2018

Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image. The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine.

Social Media 550

Social Media Media Publicity 550

Muck Rack

OCTOBER 1, 2018

4 ways the role of a journalist has evolved (And how that impacts PR)

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PR News

OCTOBER 3, 2018

On October 2, Amazon pledged to pay all U.S. workers $15 per hour beginning next month. All 250,000 Amazon employees and 100,000 seasonal staff will receive the higher wage, as will workers at Whole Foods. “We listened to our critics and decided we want to lead,” Amazon CEO Jeff Bezos said in a statement. He… Continued. The post Is Amazon’s $15 Wage More Than Good PR?

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Employee Blogging 198

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

OCTOBER 1, 2018

The latest story on the British media circuit has the Big Banks in its sights: scammers have stolen more than £500 million (US$653 million) from UK bank customers in the first half of 2018, and the banks have done little to restore faith in the system. On the back of the ten year “anniversary” of the global financial crash of 2008, is this a public pushback the banking sector can wait out?

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Banking Financial System Blogging 150

Melissa Agnes

OCTOBER 2, 2018

A culture of compassion requires consciousness. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, cu

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Branding Brand Crisis Management Customer Service 157

Stephen Waddington

OCTOBER 5, 2018

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network.

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Agency Web Print Newspapers 135

Brand24

OCTOBER 3, 2018

Hashtag marketing is one of the most effective ways to boost your social media metrics. Learn which hashtag marketing tactics will be beneficial!

Marketing 141

Marketing Social Media Media 141

PRSay

OCTOBER 4, 2018

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of the upcoming ICON , we posed the following: What advice would you share for a first-timer at PRSA’s International Conference? “After you build your schedule around content that’s most applicable to you, pick a wild-card session that’s totally different.

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Conference Internal International Meeting 127

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

OCTOBER 3, 2018

By 2019, Millennials will officially overtake Baby Boomers as the largest population demographic in the U.S. As things stand now, there are more than 72 million Millennials living, working, earning and spending their money on the internet—making them one of the most lucrative groups to go after for any marketer or brand. However, this is […]. The post 5 strategic tips for marketing your brand to Millennials appeared first on Agility PR Solutions.

Branding 120

Branding Brand Marketing Groups 120

Communications Conversations

OCTOBER 4, 2018

We’ve been hearing about this whole “dark social” trend for quite a while now. After all, the concept of texting and private messaging isn’t exactly new. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. For starters, there’s this trend line: Then, you look at the huge growth in Facebook Messenger over the last few years: And then you see this ins

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Trends Marketing Instagram Social Media 109

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen.

Branding 111

Branding Brand LinkedIn Instagram 111

PRSay

OCTOBER 1, 2018

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. However, this summer he faced one of his greatest challenges yet: the Ferguson fire in Northern California.

Public Affairs 98

Public Affairs Hotels Publicity Interviews 98

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

OCTOBER 1, 2018

Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises. According to brand experience agency Jack Morton, over 52 percent of consumers […].

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Consumer Branding Brand Agency 111

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings.

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Survey Marketing Product Launch Analytics 95

Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? What do you think you’d find if you did? I think we’d all encounter a gap. It’s a gap between the work we aspire to do … and the work we’re actually doing; the results we’d like to see … and the results we’re really seeing.

Marketing 104

Marketing Google Newspapers Print 104

Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. So when the company punts its CEO to the curb after a year and change on the job, it becomes big news.more.

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Case Study Storytelling How To Leadership 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

OCTOBER 1, 2018

Video has taken the marketing world by storm, and with great cause. From stronger brand and product recognition to increased conversion rates, video is a multi-sensory platform that is seemingly ready-made for marketing and advertising purposes. However, if your company is only using video for marketing or (gasp!) not using video at all, then it’s […].

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Video Advertising Advertising Marketing 100

Stephen Waddington

OCTOBER 4, 2018

Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today. I returned to the CIPR today to present a summary of the work of the #AIinPR panel to the Council. It was set up this year to make sense of the impact of artificial intelligence on PR. The group has tackled three projects this year: a crowdsourced tool databased, a review of the impact of AI on skills; and a literature review.

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Ethics Tools Groups Government 90

5W PR

OCTOBER 3, 2018

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to ne

Technology 88

Technology Storytelling Consumer Brand 88

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! From Avengers Infinity War to Crazy Rich Asians, there are quite a few takeaways from these immensely successful box office hits: 1. Avengers Infinity War. Synopsis: Avengers Infinity War kicked off the summer blockbuster season with a bang. Ten years in the making, it brought together the entire Marvel Cinematic Universe–and brought moviegoers the grandest showdown of all time–the Avengers versus Thanos&

Film 69

Film Airlines Corporate Strategy 69

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

OCTOBER 3, 2018

Seven in 10 (70 percent) consumers in a new survey from mobile connectivity firm Metova say it is very important that a company they do business with has a great mobile experience, and more than half would choose one company over another based on the mobile experience they offer. The firm’s new survey of over […]. The post Most consumers choose one company over another based on mobile experiences appeared first on Agility PR Solutions.

Mobile 96

Mobile Consumer Company Survey 96

PR 20/20

OCTOBER 4, 2018

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. However, the end of the year presents the perfect opportunity to evaluate what worked and what didn’t— including which marketing mediums to incorporate.

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Video Trends Strategy Marketing 78

Garrett Public Relations

OCTOBER 5, 2018

Another week – and more brands in crisis. This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Which brands will excel in crisis management? Facebook This started last Friday, so it was too late to […]. The post PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Facebook Crisis Crisis Management Branding 68

Communications Conversations

OCTOBER 2, 2018

I’ve been an independent consultant now for nine years. And during those nine years the most common refrain I hear from friends and colleagues is: “Must be nice to work from home.” During those winter snowstorms when most are stuck in three-hour commutes home? Yep, sure is. During those warm Minnesota summer Fridays when I can sneak out for nine holes in the afternoon?

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Meeting Conference Local Report 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

OCTOBER 4, 2018

You still find joy in taking marketing campaigns and turning them into real money spinners, but you may have lost the enthusiasm you once had for the world of advertising. To remedy this and to get you enjoying what you do again, why not branch out from the agency that you work for, and start […]. The post 3 tips for running your own marketing agency successfully appeared first on Agility PR Solutions.

Agency 96

Agency Marketing Advertising Advertising 96

PR 20/20

OCTOBER 2, 2018

Take a second to think about the last interaction you had with a brand online. Positive? Negative? If it was a positive experience, what stood out to you? Let me guess… it was some type of seamless interaction that offers real-time messaging to ask and answer questions almost instantly? Sounds a lot like online chat. The rise of online chat tools have opened up new lines of communication for customers , driving brands to rethink their online marketing strategies.

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Tools Marketing Meeting Resources 78

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. In the Global Communications Report 2017, released by the University of Southern California’s Center for Public Relations, the three top trends are digital storytelling, social listening and social purpose.

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Storytelling B2B Trends Examples 66