Axia PR
JULY 25, 2023
Transform your media relations with these four principles of communication. The ability to effectively communicate and build relationships with journalists is paramount in PR. The 4 R’s of media relations — responsive, resourceful, rapid, and respect — serve as a guiding principle for PR professionals to foster positive relationships with the media.
Agility PR Solutions
JULY 26, 2023
Distributing press releases to journalists, reporters, and other influencers is a great way to build awareness of your business. After all, if you’ve got a great story or news to share about a brand, you want it to get as much coverage as possible. That’s exposure for your brand—not to mention potential links to your […] The post 5 steps to mastering the art of small business press release distribution appeared first on Agility PR Solutions.
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HMA Public Relations
JULY 26, 2023
Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!
Ronn Torossian
JULY 24, 2023
Why Miami is the City for New and Emerging Businesses To Start Their Growth Currently, Miami is a thriving hub for startups, offering numerous advantages for entrepreneurs. It has a growing startup scene and a deep-rooted relationship with the local community. Moreover, the city has been witnessing an unprecedented investment boom, making it an attractive […] The post Why Miami is the City for New and Emerging Businesses To Start Their Growth appeared first on.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Onclusive
JULY 27, 2023
For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow. Ultimately, strategic PR planning can make all the difference in driving impactful and successful campaigns to achieve your goals and we’ll explore how.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
JULY 25, 2023
In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northumberland, England who shares insight into their proudest creative media campaigns. These include the launch of Lilidorei, the world’s largest play structure, which garnered extensive media coverage in outlets including the BBC and ITV, and […] The post PR Resolution Meets: Ian McAllister from The Alnwick Garden appeared first on PR Resolution — by Co
Ronn Torossian
JULY 28, 2023
In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation. Objectives The first step in developing an airline communications strategy is […] The post Creating a Thoughtful Communications Strategy in the Airline Industr
PRSay
JULY 24, 2023
Read more articles on health and wellness in the June-July issue of Strategies & Tactics. My communication roots go back to high school as a newsletter editor and member of the forensics team. I have always loved the integration of words, pictures, and data to help folks understand, grow, and change. My entire life, in fact, has centered on the flow of information.
ImPRessions - Crenshaw Communications
JULY 24, 2023
Let’s get one thing out of the way. I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” But that’s just because there are so many other reasons to look at Twitter’s new name and logo as the rearranging of deck chair cushions on a rapidly sinking platform.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Garrett Public Relations
JULY 22, 2023
Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists. But – … How Helping Journalists Get What They REALLY Want Boosts Your PR Results Read More » The post How Helping Journalists Get What They REALLY Want Boosts Your PR Results appeared first on Garrett Pu
Agility PR Solutions
JULY 27, 2023
In today’s competitive business landscape, customer experience is pivotal in driving success. To create exceptional customer experiences, companies must align their public relations efforts with customer support strategies. This article explores the crucial relationship between PR and customer support, highlighting some effective PR strategies that can be integrated with customer support efforts to build strong […] The post Elevating customer experiences: How public relations and customer
PR for Anyone
JULY 25, 2023
As we enter the prime years of our life, we want to look our best. Who better to listen to than celebrity make-up artist Tracey Garcia? From A-listers, to Presidents and First Ladies, to television anchors, to brides, she certainly knows how to bring out a person’s best features. In this episode, we talk about all things skin, hair and makeup to enhance mature beauty.
Steve Barrett on PR
JULY 28, 2023
As PR pros spend some well-deserved time off with their friends and families there is no shortage of issues to keep their brains ticking over in the background.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Prowly
JULY 26, 2023
A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it. The post How to Write a Book Press Release (Examples and Templates) appeared first on Prowly Magazine.
Agility PR Solutions
JULY 27, 2023
There are certainly broad issues that business leaders, IT, communicators and other managers are facing with deploying AI at a grand scale—security, data accuracy, ethics and responsible use, for starters—but when it comes to day-to-day use, there’s no greater challenge than upskilling their entire workforces with the knowledge and analytical acumen needed to integrate the […] The post The looming AI skills crisis: Leaders are ready to deploy it widely, but most workers say they don’t know
Wadds Inc.
JULY 26, 2023
I’ve reached a milestone in my doctoral project. Two years of research have been condensed into a series of hypotheses and research questions. My original thesis was that public relations practice had been elevated in management during the COVID-19 pandemic and that the situation might provide insight into the future development of practice. Asserting the value of public relations to management and improving the diversity and quality of practice has become the driving obsession of my career.
Stern + Associates
JULY 27, 2023
Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. Driven by a political backlash, the notion that environmental, social and governance (“ESG”) issues should play a key role in business and investment has been widely challenged or even outright attacked in some cases. As a result, the way companies talk about sustainability is shifting – from enthusiastically touting such initiatives to anything from toning them down to
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sword and the Script
JULY 25, 2023
Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Tracking capabilities of third-party cookies set to end. Prospective B2B buyers do their own research and have all but made a decision by the time they speak to a salesperson.
HMA Public Relations
JULY 28, 2023
From owning her own house, car and jet to having more than 250 careers and a blockbuster movie, Barbie has had an impact on the world and allowed young girls to dream. Read more on the history of Barbie in this post from Abbie Fink.
Solo PR Pro
JULY 26, 2023
Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. We are not financial advisors and this post is not a substitute for professional counsel. 1.
Buchanan PR
JULY 25, 2023
In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user base and attract new audiences. Twitter, the iconic microblogging site, has recently embarked on a daring journey to reinvent itself as “X.” This move is an effort towards Elon Musk’s end-goal of turning the platform into “an everything app,” and comes in the middle of his battle with Mark Zuckerberg’s Twitter challenger app, Threads.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Bianchi Biz Blog
JULY 24, 2023
In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles. Hannah Lutz, Reporter at Automotive News Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering Molly Boigon, Tech and Innovation Reporter at Automotive News Karn Dhingra, Reporter at Automotive News Alan Adler, Midwest Bureau Chief for FreightWaves Michael Freeze, Features Editor at Transport Topics Patrick George, Freelance Reporter & Editor You might also be interested in: Strategic Insights f
HMA Public Relations
JULY 24, 2023
The latest #MediaMonday feature comes to us from Matt Barcellos, a multimedia specialist at PHXTV and upcoming inductee into the National Academy of Television Arts & Sciences (NATAS) Rocky Mountain Chapter Silver Circle. Read Matt's story in this post!
5W PR
JULY 28, 2023
Early childhood is a critical time for a child’s development. The right baby gear is essential for supporting their growth and well-being. Baby gear includes various products that aid in the daily care, comfort, and safety of infants and young children. Cribs, strollers, high chairs, and play mats are just a few examples of these convenient items for parents.
Agility PR Solutions
JULY 27, 2023
To effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy. However, social media has already transformed how we share and consume information. Today, social media users across different generations rely […] The post 4 ways to boost your media relations strategy using social media appeared first o
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Reputation Us
JULY 26, 2023
The two firms’ proven reputation management services include ESG, DEI, and corporate responsibility strategies Blue Ocean Global Technology, a New York-based digital reputation management firm, and ReputationUs (RepUs) , a Louisville-based reputation enhancement and crisis mitigation firm, have officially partnered to offer global companies a combined suite of digital and traditional services.
HMA Public Relations
JULY 27, 2023
Text messaging can be a marketing tool for businesses by helping create customer interactions and serving as a platform to share important updates. Discover the basics and the benefits of SMS marketing with Justin Liggin in this blog post.
5W PR
JULY 26, 2023
In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. It actively embraces and celebrates the unique experiences and identities of various communities. Queer-inclusive brands Queer-inclusive branding refers to brands that actively and authentically represent and cater to the LGBTQ+ community.
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