Ronn Torossian
MAY 27, 2021
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].
ImPRessions - Crenshaw Communications
MAY 25, 2021
PR agencies come in all shapes and sizes. Some are big, flashy and have a long and sprawling client list. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. When considering a career in PR — or a pivot from another industry — size can matter. In general, larger agencies have a more traditional work atmosphere and all that goes with it — a more formal hierarchy, multiple layers of managem
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Cision
MAY 28, 2021
See why these press releases impressed us the most this month.
Business Wire
MAY 25, 2021
Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. But crafting the perfect quote can be daunting. You want your quote to convey so much – the excitement of the news, the emotional impact of your news upon your audiences, your strong opinion on a topic. So why do so many PR pros fall back on the old, formulaic approach to the press release quote?
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ronn Torossian
MAY 26, 2021
At the mention of public relations, the first thing that comes to some minds is maintaining a brand’s image. To others, it means building relations, especially with customers or potential investors. However, as much as this is a large part of what public relations entails, it is also much more than that. The increase […]. The post Five Things Everyone Should Know About Public Relations appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
MAY 25, 2021
It might be time to ease up on the acronyms and insider lingo.
PRSay
MAY 25, 2021
Individual and systemic racism, police brutality and Black Lives Matter protests have become the center of attention across the United States in the 12 months following the murder of George Floyd. Regardless of our race, these issues affect us all. Companies now understand the importance of diversity, equity and inclusion (DE&I) and are making them a priority in their organizations by infusing each into their cultures.
Ronn Torossian
MAY 24, 2021
The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market. Many lives have changed due to pandemics, and there is a “new […]. The post Real Estate Public Relations to Stand Out in a Post COVID Market appeared first on.
Flack's Revenge
MAY 28, 2021
From Pixabay. I had blogged a while back about all those time wasters we sometimes run into; e.g. the deluge of pay-to-play offers you get right after releasing news over a wire. There’s another that has been bugging me and my teams: obscure analyst reports. Luckily, our friend Robin Schaffer, of her namesake analsyt relations firm SchafferAR , helped us better understand the situation and avoid spinning wheels.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Cision
MAY 27, 2021
Claire Boussagol named as new CEO of POLITICO Europe; Chris Graham appointed Deputy Editor of Telegraph.co.uk; changes announced on the Reach and Mirror Online sports teams.
PRSay
MAY 24, 2021
During a virtual event hosted by Milwaukee Press Club on Feb. 24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide.
Stephen Waddington
MAY 26, 2021
COVID-19 has seen an explosion of new PR agencies. A new Wadds Inc. report explores what’s driven this burst of entrepreneurial activity. It’s a hugely optimistic and powerful legacy from an awful period of time. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency.
Buzzstream
MAY 25, 2021
For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Steve Barrett on PR
MAY 27, 2021
The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.
PRSay
MAY 26, 2021
Particularly after a year of deep divisions in society, “Understanding different groups and cultures benefits us all,” Cheryll Ocampo Forsatz said. Building coalitions “means creating understanding and relationships” with “other groups who are facing the same concerns and issues we are.”. Ocampo Forsatz, vice president of corporate communications and public relations in the Parsippany, N.J. office of Ferrero USA , a global confectionary company, was a panelist on PRSA’s May 19 Diverse Dialogues
Agility PR Solutions
MAY 24, 2021
The public relations arena is a fast-paced, high-stakes world. If you are entrusted to represent a company to the media and present messaging to the public, you have an enormous responsibility to not only be factually accurate, but to also be persuasive. This has only become trickier in recent years with the rise of social […]. The post PR in a post-COVID world: 3 ways to sharpen your skills for 2021 appeared first on Agility PR Solutions.
Cision
MAY 25, 2021
Jonny Jones appointed Editor at Trustnet; Jessica Morgan now Deputy Editor at The Face; Greg Williams promoted to Deputy Global Editorial Director of WIRED.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Buzzstream
MAY 24, 2021
I’ll be discussing how a newsjacking and reactive strategy can turn to into links on publications like the New York Times, The BBC and The Guardian. I’ll give actionable tips on how you can adopt the strategy for any industry and how to find what works for you and journalists will be emailing you. The post Newsjacking- How to Spot Trends and Turn Them Into Links on TOP Tier Publications appeared first on BuzzStream.
Stephen Waddington
MAY 24, 2021
COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function. The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. The report examines the impact of COVID-19 on the communication profession.
Agility PR Solutions
MAY 23, 2021
Our last blog talked about America’s changing brand buzz since Covid-19, noting that WOM levels held steady during COVID-19 era, with certain categories gaining momentum during the pandemic. Now, Engagement Labs takes a closer look at the brands that have the greatest WOM strength as we prepare to enter the summer months, with hopes and dreams […].
Cision
MAY 28, 2021
Scott Nover joins Quartz, Marissa Lang, Natalie Jennings, Kendra Nichols take on new roles at The Post, and more.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Muck Rack
MAY 25, 2021
How to pitch newsletters in 2021: 3 tips for success
Practical Law Construction
MAY 26, 2021
Is it just me who has seen a lot of disputes regarding wrongful termination since the beginning of the COVID-19 pandemic? A large proportion of those disputes have concerned whether a party has terminated in accordance with the provisions in a JCT contract. While parties frequently attempt to exercise termination provisions under JCT contracts, very few seem to do so effectively.
Agility PR Solutions
MAY 25, 2021
When starting companies, plenty of business owners start wondering whether they need public relations or marketing, and even wonder what the difference between the two is. With marketing, it’s all about promoting a brand and its products or services to a target audience, which is usually done through advertising. Whether it’s up billboards, taking out pages […].
Sword and the Script
MAY 25, 2021
Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The research company polled 15,000 consumers across 15 markets, including the U.S. and U.K. and has a margin of error of 3%.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
NewsWhip
MAY 25, 2021
This week, we had the chance to sit down with Aynat Ravin, the Head of M Live — Marriott’s award-winning Real-Time Command Center. M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat has a number of priorities in her role: from leveraging data to develop real-time insights that impact the customer experience to managing and protecting the Marriott brand and identifying the technology partners that will
Culpwrit
MAY 27, 2021
By Kelly Lambers The Plank Center for Leadership in Public Relations recently hosted the 2021 Be Like Betsy Challenge in honor of PR pioneer Betsy Plank’s birthday. The challenge encouraged students to learn Betsy’s values and share their knowledge on social media. Alyssa Gormley, incoming VP of chapter development of PRSSA National and Scripps PRSSA […].
Agility PR Solutions
MAY 23, 2021
As consumers lose trust in governments and the media, they are redirecting their trust to other entities—yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem, according to Forrester’s new Trust Imperative research. A slew of corporate and governmental scandals and an influx of misinformation have destabilized the public’s trust in many traditional institutions.
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