Ronn Torossian
JANUARY 10, 2022
Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. If consumers are asked why they chose a certain product […]. The post Brand Narrative appeared first on.
Agility PR Solutions
JANUARY 11, 2022
Personal branding is more than just a social media personality contest. But personal branding’s economic influence on Americans isn’t just for younger adults, according to new research from personal brand strategy firm Brand Builders Group. In fact, the firm’s new Trends in Personal Branding study finds that 67 percent of all Americans would be willing […].
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Business Wire
JANUARY 11, 2022
2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year. Taking a deeper look into how a company can become publicly traded, Michael Becker , Business Wire’s executive vice president of strategic initiatives and partnerships, discussed the IPO market and best practices for IPO communication with an expert panel featuring: Don Duffy : President of ICR, a communications and advisory firm actively workin
ImPRessions - Crenshaw Communications
JANUARY 11, 2022
Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
The Resolution Blog
JANUARY 13, 2022
If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. 2023? Yes. I’m aware we’re just days into 2022. But without consideration now, we are in danger of using historical PR metrics (such as reach or […]. The post The metric you need in 2022 PR KPIs (that will probably increase your budget) appeared first on PR Resolution — by CoverageBook.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JANUARY 12, 2022
Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service. Rebranding is also an opportunity for brands to create customer personas which allow the creation of compelling brand messaging specifically targeted at the right customers. […].
PRSay
JANUARY 11, 2022
Problem: Reporter response rates to media pitches are at 3.49 percent, dropping from 4.62 percent since the third quarter of 2020. Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. Solution: PR pitches that improve relationships with journalists, deliver value to their audiences and retire the “spray and pray” approach of sending the same pitch to large numbers of reporters and then hoping for the best.
Agility PR Solutions
JANUARY 11, 2022
Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out from the crowd. Especially if you’re after a high ROI and low production costs. Fortunately, some tricks can help brands create content that delivers results. One of them […]. The post 8 types of visuals your content marketing strategy needs in 2022 and beyond appeared first on Agility PR Solutions.
Muck Rack
JANUARY 14, 2022
Journalism predictions for 2022: 5 industry pros weigh in
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JANUARY 11, 2022
Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions. Between getting on board with the latest platforms, and experimenting with new content formats such as AR/AR or NFTs, there are plenty of content marketing options that […].
PRSay
JANUARY 13, 2022
When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers at the University of Georgia Grady College of Journalism and Mass Communication evaluated how people perceived the sincerity of messages during a crisis, specifically a company spokesperson’s use of language and nonverbal cues.
Agility PR Solutions
JANUARY 10, 2022
Of all the ways COVID-19 has changed life as we know it, the shift in consumer shopping habits is perhaps one of the most noticeable. Brand interactions and purchases now largely take place online, with e-commerce sales 30 percent higher than in pre-pandemic times, McKinsey reports. However, consumers are not as loyal to brands as […]. The post 4 important marketing resolutions to make for 2022 appeared first on Agility PR Solutions.
Muck Rack
JANUARY 14, 2022
The 10 most viewed journalists on Muck Rack in 2021
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Steve Barrett on PR
JANUARY 13, 2022
The announcement that PR legend Andy Polansky is retiring in June marks the end of an era at Interpublic Group - and in the PR industry in general.
PRSay
JANUARY 14, 2022
Bruce Springsteen dropped out of Ocean County College in New Jersey in 1967. More than 50 years later, his words ring true as a map to become a better communicator in 2022. Last year offered very few glory days. It’s not like 2021 was a tunnel of love. In spite of the pivots, unprecedented changes and new normals, there is something that rings true. “ At the end of every hard day, people find some reason to believe.”.
Agility PR Solutions
JANUARY 13, 2022
There is no denying how important it is for every business and brand to have a strong and solidified web presence in this day and age. Especially with the uptick in online sales that have been seen over the last two years, you simply can’t afford to allow your web presence to slide. Rather, building […]. The post 3 comms tips to help you boost your online presence appeared first on Agility PR Solutions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
NewsWhip
JANUARY 13, 2022
Novak Djokovic, one of the world’s top tennis stars, has recently found himself in hot water after being denied entry to Australia due to his vaccination status. Djokovic was traveling to Melbourne on January 5th in order to defend his Australian Open title and win a record breaking 21st Grand Slam trophy. . Djokovic, a known critic of vaccinations , was granted a medical exemption by Tennis Australia , but the Australian Border Force denied his entry, claiming that the exemption was not in line
Stephen Waddington
JANUARY 13, 2022
An exceptional book about the craft of writing. There are few books written about the craft of advertising, marketing, and public relations. Amazon’s shelves are bursting with books about management and process, but there’s few about practice. This makes Andrew Boulton’s book Copywriting is… unusual. He’s a practitioner and teacher who has practiced his craft for the past decade.
Agility PR Solutions
JANUARY 12, 2022
The talent shortage is a huge problem for modern workplaces today—69 percent of the US employers are already struggling to fill job positions, and it’s projected that human talent shortage will reach 85 million people by 2030. But this doesn’t mean that the world lacks smart and talented people. On the contrary, global degree holders’ […].
Muck Rack
JANUARY 14, 2022
Muck Rack named one of Built In’s Best Remote Companies to Work For in 2022
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
PR for Anyone
JANUARY 12, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. One of the top tips for a media interview I can give you is to be real and authentic. Don’t try to be someone you’re not. Don’t be flashy or salesy. And most importantly, don’t make up an answer. If you are asked a question by a journalist and you don’t know the answer, tell them that.
Stephen Waddington
JANUARY 9, 2022
WaddsCon is back for a new season. We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. Training and development has also been challenging. Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting a
Agility PR Solutions
JANUARY 10, 2022
A new set of reports from small business customer communication platform Weave illustrates how rapidly business communication is evolving, and how technology is powering new ways for businesses to build customer relationships, remove inefficiencies and retain employees. The firm’s new research, new research, The Modern Small Business: Communication for the Future, helps leaders understand how business […].
Muck Rack
JANUARY 14, 2022
Mark Mathis talks transitioning from TV news to PR and his 22 years at Humana Inc.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR Fuel
JANUARY 10, 2022
Did you know that the traditional press release is still used, more than ever? Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company. They’re an effective marketing tool that you can use for both internal and external communications. A press release is perfect for announcing new products, services, or partnerships.
Stephen Waddington
JANUARY 12, 2022
2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. It covers business models, audience strategies, journalism practice, regulation, and future technologies.
Agility PR Solutions
JANUARY 12, 2022
Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends. This year, we did something completely different. We used all 25 years of our database—containing 4.3 million customer loyalty and engagement assessments for 1,624 brands in 142 […].
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