Business Wire
SEPTEMBER 1, 2023
Joint press releases are a valuable tool for boosting product and brand awareness. A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services.
ImPRessions - Crenshaw Communications
AUGUST 30, 2023
Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. It’s almost as if this vital blueprint for external communication is a luxury, rather than a necessity. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.” On the surface, this seems logical, but dig a l
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Steve Barrett on PR
AUGUST 31, 2023
The (human) chat about generative AI has migrated from intensive promotion and exaggeration to the genuine opportunities and threats this revolutionary technology enables — but PR pros have yet to fully get their arms around it.
Onclusive
AUGUST 30, 2023
As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. But the task of building and maintaining a lasting brand value is a t ricky one, requiring careful strategy and dedicated execution. In this blog, we’ll outline clear tactics you can implement to build brand value by building stronger brand awareness, protecting your brand, and increasing your brand reput
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
AUGUST 29, 2023
Hollywood finds itself in a state of uncertainty as two major unions, the Writers Guild of America (WGA) and SAG-AFTRA, are on strike, and there are no immediate plans for restarting negotiations. The Alliance of Motion Picture and Television Producers (AMPTP) has stated that the unions have been unwilling to compromise on key issues, such […] The post How the Ongoing SAG Strike Impacts New Film and Television Releases appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
NewsWhip
AUGUST 30, 2023
As of the beginning of July, NewsWhip has added all Substack subdomains to its web library, giving us complete coverage of the platform. Users will now be able to search Substack newsletters in NewsWhip the same way they would any web coverage, and see how that level of engagement compares to other publications around the web. What is a Substack? Substack is a content platform that allows creators to create newsletters and more, which they can then use the platform to monetize.
PRSay
AUGUST 30, 2023
As Labor Day approaches and summer winds down, PR professionals can learn from the marketing phenomenon that exploded from the season’s two biggest movies: “Barbie” and “Oppenheimer.” The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.
Ronn Torossian
AUGUST 26, 2023
Technology is changing people’s lives. The home and houseware industry is one area seeing major advancements. Smart home technology is making homes more connected, efficient, and convenient. From kitchen appliances to cleaning devices, technology is revolutionizing how people live in their homes. Smart home automation Home automation is a key aspect of the smart […] The post How the Integration of Technology is Revolutionizing the Home and Houseware Industry appeared first on.
Garrett Public Relations
AUGUST 27, 2023
As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. (Here’s an example.) But, do … Do Editorial Calendars Still Matter When Pitching the Media?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PR for Anyone
AUGUST 30, 2023
Have you ever looked at your reflection in the mirror and really told yourself that you love yourself? This practice helped Christine Howard shift her mindset and life after a breast cancer diagnosis and difficult, unexpected divorce! As a leadership lifestyle mentor and self-love guru, Christine shares her tips for living radiantly after adversity.
Sword and the Script
AUGUST 29, 2023
Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. That’s according to a survey of 20,000 consumers by the market research firm GWI.
Stern + Associates
AUGUST 30, 2023
When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. But it’s also easy to get stuck – whether you’re struggling to grow a social following and increase engagement, bring in new customers, reach employees or create messages that resonate.
Prowly
SEPTEMBER 1, 2023
What is a press release for music? It’s an official statement distributed to the media to announce newsworthy music-related events. The purpose of a music press release is to capture the attention of music journalists, bloggers, and influencers and to get media coverage around a new album, artist signing, or concert tour. Crafting a music […] The post How to Write a Music Press Release (Examples & Templates) appeared first on Prowly Magazine.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
HMA Public Relations
AUGUST 31, 2023
After recently attending the 2023 PowerUp Conference, which focuses on creating conversations and engaging content to help women be more successful in the world, Abbie Fink is sharing how to RESET and prevent guilt when putting yourself first. Find out more!
Stuart Bruce
SEPTEMBER 1, 2023
The Dublin Conversations is a fascinating project looking at the potential future of public relations and communications. Its cofounder is my old friend Andy Green … © Stuart Bruce - How to create a purposeful future for public relations was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Presspage
AUGUST 29, 2023
In today's rapid media landscape, staying ahead of inquiries is non-negotiable for businesses aiming to shine and secure widespread coverage. But the challenge of handling these inquiries is real. The chaos of juggling forms, emails, whatsapp, phone calls, notes, and spreadsheets is a thing of the past. When your company is involved with both investors and the media, the pressure from inquiries is double demanding.
Prowly
AUGUST 30, 2023
The majority of PR professionals surveyed (67.8%) in The State of PR Technology 2023 are already utilizing AI in their work. These numbers mean the growing link between AI and Public Relations is undeniable. So let’s take a closer look at how PR professionals are using AI. How artificial intelligence in the PR industry is already changing […] The post AI in Public Relations: the Benefits and Risks of Change appeared first on Prowly Magazine.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
HMA Public Relations
AUGUST 30, 2023
Do you consider the importance of building trust and credibility when crafting your communications strategy? Rayna Burgett discusses the importance of establishing trustworthy relationships in this blog post.
Culpwrit
SEPTEMBER 1, 2023
By Torod B. Neptune Great leadership is one of those things that can be difficult to define, but you know it when you experience it yourself. That’s one of the reasons why it is so valuable for aspiring leaders to have mentor figures who can teach them and help them grow. I’ve been lucky… Continue reading Lessons from Leaders I Admire The post Lessons from Leaders I Admire appeared first on Culpwrit.
Mindful Marketing
AUGUST 26, 2023
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing There are many ways people are rewarded for good work, but few are as immediate as monetary tips. Restaurant servers have long received confirmation and big parts of their compensation from gratuities, but recently many other service providers have started tapping the same propensity for generosity.
Burrelles Fresh Ideas
AUGUST 29, 2023
While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. The US is commonly likened to a cultural melting pot, where many backgrounds combine to create a vision of diversity.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
HMA Public Relations
AUGUST 28, 2023
Today’s #MediaMonday comes to us from Molly Amber, a freelance writer for Fabulous Washington and travel and food influencer in the Pacific Northwest.
Bianchi Biz Blog
AUGUST 31, 2023
When looking for resources to help keep up to date on all things trucking, podcasts are a great go-to. But with a multitude of options available, it can be hard to narrow down the best podcasts to focus your time on. So, we’ve done the research for you. We’ve come up with a list of top podcasts of value for suppliers in the trucking and off-highway sectors.
Stuart Bruce
AUGUST 29, 2023
The last week has seen football (or soccer for our US friends) engulfed in three extraordinary crises. Manchester United’s handling of the Mason Greenwood issue … © Stuart Bruce - Crisis communications in football – Mason Greenwood, Luis Rubiales and Nike was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Buchanan PR
AUGUST 28, 2023
Photo by S O C I A L. C U T on Unsplash In the dynamic world of social media, trends have become powerful drivers of engagement, brand awareness and community interaction. Amidst the rise of TikTok and the growing number of online audiences, many companies have started partaking in various social media trends, from major brands like the popular language learning app Duolingo to smaller, more local organizations like law firms and libraries.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
SEPTEMBER 1, 2023
Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.
Solo PR Pro
AUGUST 29, 2023
If you're a communications professional, you already have a knack for conveying messages. But when it comes to identifying, selling, and closing high-value business deals, it's a whole different ball game – especially if you don't consider yourself a natural-born salesperson. Read on for actionable tips tailored for professionals just like you to conquer the world of sales: Leverage Your Expertise Before diving into sales tactics, remember you're not selling a product; you're selling a solution.
5W PR
AUGUST 31, 2023
Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. In a highly competitive market, standing out and capturing the attention of the target audience is essential. Whether a beverage brand is promoting a new energy drink, a refreshing fruit juice, or a sophisticated wine, there are a few strategies brands can use to create a beverage advertising campaign that leaves a lasting impression.
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