Business Wire

MARCH 2, 2021

Like so many people around the world, I watched the events of January 6, 2021 unfold with varying degrees of shock, sadness and despair. For me, one of the greatest tragedies resulting from the terror that was acted out during the Capitol riots is that so many others saw the events as a justifiable, long overdue triumph. The overwhelming majority of the rioters who claim to love America missed the point.

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Blogging Examples Publicity 401

Cision

MARCH 1, 2021

See why these press releases impressed us the most in February.

Blogging 379

Blogging 379

Onclusive

MARCH 2, 2021

A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

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Data Communications Data-Driven PR Analytics 312

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm. Cuban sees PR spend as wasteful and premature for most early-stage companies.

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Business Wire

MARCH 3, 2021

In this series, we are taking a deep look at the role newswires play in the news and content space, including the highly specific benefits of using a newswire, especially a trusted one, to amplify your news. There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content: Trust. Reach. Visibility.

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Onclusive

MARCH 3, 2021

What a year it’s been for Public Relations. Public Relations is no longer focused on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Join Carly Owens of Experian, Robyn Hannah of Dynamic Signal, Elizabeth Bassler of ConnectWise, and Kelly Byrd of Onclusive who will discuss practical PR plays that you can start impl

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Storytelling Data Communications Publicity 221

Ronn Torossian

MARCH 1, 2021

In addition to the four records he set in leading the Tampa Bay Buccaneers to a resounding victory in Super Bowl LV, Tom Brady also got his GOAT appellation. But unlike the jargon of someone or something getting one’s goat, GOAT, in these terms, means the “greatest of all times” which is what many of […]. The post The GOAT of Customer Service appeared first on.

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Customer Service 195

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. In surveys, consumers generally understood that “vaccination” is a process intended to produce immunity to a disease or virus, whereas “immunizations” provide that protection, in both cases through the formation of antibodies.

Communications 190

Communications Insurance Insurance Community 190

Agility PR Solutions

MARCH 1, 2021

It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual conference went online. PubWest is a […]. The post Books, publishing and PR: publicist Helena Brantley speaks out on the challenges facing the industry thanks to COVID—and how she’s doing things differently appeared first on Agility

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. On a daily basis, we tell our brand’s narratives and successes, but sometimes, we can struggle to tell our own. That is just as important a skill, because it demonstrates the value that communications brings to the organization. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement.

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Measurement Data Reputation Storytelling 195

Cision

MARCH 4, 2021

Women continue to make strides in the media landscape, but there's still work to be done. We're looking at a few strategies to improve the representation of women in media.

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International Internal Media Strategy 178

Stephen Waddington

MARCH 4, 2021

A love letter to the office. We all bring our personal experience to the discussion about the divide between home and office working. This is mine. There are lots of benefits of working from home, but lockdown has taught me that I’m not suited to it on a full-time basis. Human beings are creative social animals. Exploring the external environment and social interaction is part of our psyche.

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Energy Survey Exercises Creativity 177

Agility PR Solutions

FEBRUARY 28, 2021

With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? Do they have other options? A February 2021 media update by the Poynter Institute reported that more than 400 media outlets in the 50 states and Puerto Rico […]. The post Blowing one’s own horn—an option for PR in days of declining media opportunities appeared first on Agility PR Solutions.

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Media Pitching Report Branding 178

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Muck Rack

MARCH 1, 2021

6 questions with Alana Hope Levinson from MEL Magazine

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Steve Barrett on PR

MARCH 5, 2021

As the first anniversary of the coronavirus lockdown looms, PRWeek’s Salary Survey provides a revealing insight into how the pandemic impacted the PR industry.

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The Proactive Report

FEBRUARY 27, 2021

One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act. Witness the Coca Cola debacle of “sensitivity” training intended to lessen racial tensions in the wake of the Black Lives Matter movement.

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Training Corporate Reputation Employee 162

Agility PR Solutions

MARCH 1, 2021

Once upon a time, public relations was essentially limited to penning press releases, organizing press junkets and building relationships with the media. With the rise of the digital age, however, PR professionals have had to expand their expertise to communicate on an ever-expanding, constantly splintering and quicker-than-ever variety of communication channels.

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Strategy Communications Publicity Media 176

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Awario

FEBRUARY 28, 2021

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market.

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Social Media Tools Branding Brand 161

Cision

MARCH 1, 2021

PR pros from top brands on how they connect their strategies to the bottom line.

Measurement 156

Measurement Strategy Branding Brand 156

Muck Rack

MARCH 2, 2021

How to media train a narcissist

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Media Training Training How To Media 149

Agility PR Solutions

MARCH 1, 2021

PR as a branding strategy should be handled with the utmost care, especially in crises. The pandemic that has gripped our lives is something we have never faced. It is important to understand that in times where there is mass unemployment, sickness, death, and economic uncertainty, silence is not an option. With this in mind, it […]. The post 7 proven ways to leverage PR as a branding strategy and improve reach during a pandemic appeared first on Agility PR Solutions.

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Strategy Branding Brand Publicity 173

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world. When that time comes, your team should be prepared. Communicators play a crucial role during a crisis, as do your owned channels, including your online newsroom.

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Crisis Software Crisis Management Crisis Communications 148

Prakkypedia

MARCH 1, 2021

PR comes in many forms. If you love writing, you may find that this profession is ‘write’ for you (sorry, that pun just would not go away). Not all PR practitioners specialise in writing, of course, or even enjoy it. Some specialise in strategies, crisis management, event planning, relationship management and more. Yet many practitioners find they’re earning their bread ‘n butter through the written word.

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Writing Crisis Management Course Crisis 148

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. There are several reasons why one business would acquire another. The first reason is to acquire a new piece of technology. Usually, this is something that would take them too long to build, or perhaps they don’t have the expertise.

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Company Tools Technology Software 147

Agility PR Solutions

FEBRUARY 28, 2021

How people perceive your business has a big effect on its performance. Maintaining good public relations is a key aspect of business success, so it’s important you get your PR campaigns right. It’s easy to spend a lot of money on a PR campaign and not get the best results, so it’s an area you […]. The post 5 simple steps to take before starting a PR campaign appeared first on Agility PR Solutions.

Publicity 158

Publicity 158

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stuart Bruce

MARCH 1, 2021

Clubhouse is an exclusive invite-only audio-only social network that launched in April last year initially to an invite only list of Silicon Valley venture capitalists … © Stuart Bruce - Clubhouse for PR professionals – the ultimate guide to success was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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Communications Publicity Corporate Media Relations 145

Muck Rack

MARCH 4, 2021

Working with subject matter experts to create thoughtful content: Implementing and creating

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The Proactive Report

FEBRUARY 27, 2021

Guest post by Britni Oscar. Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. This is because the search engine never compromises on the one that has the problem of plagiarism. In this article, we will discuss some of the consequences that plagiarism cause for most marketers.

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