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Like so many people around the world, I watched the events of January 6, 2021 unfold with varying degrees of shock, sadness and despair. For me, one of the greatest tragedies resulting from the terror that was acted out during the Capitol riots is that so many others saw the events as a justifiable, long overdue triumph. The overwhelming majority of the rioters who claim to love America missed the point.
A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.
For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm. Cuban sees PR spend as wasteful and premature for most early-stage companies.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
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In this series, we are taking a deep look at the role newswires play in the news and content space, including the highly specific benefits of using a newswire, especially a trusted one, to amplify your news. There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content: Trust. Reach. Visibility.
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Cryptocurrencies and their underlying technology, blockchain, are two of the youngest industries that exist today. Beyond their infancy status, they mark the world’s entrance into a fully digitized sector – but, with the blockchain PR buzz of the last 3 years officially being over, companies within the space now need to show the true value […].
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In addition to the four records he set in leading the Tampa Bay Buccaneers to a resounding victory in Super Bowl LV, Tom Brady also got his GOAT appellation. But unlike the jargon of someone or something getting one’s goat, GOAT, in these terms, means the “greatest of all times” which is what many of […]. The post The GOAT of Customer Service appeared first on.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
As communications professionals, we’re natural storytellers. On a daily basis, we tell our brand’s narratives and successes, but sometimes, we can struggle to tell our own. That is just as important a skill, because it demonstrates the value that communications brings to the organization. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement.
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It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual conference went online. PubWest is a […]. The post Books, publishing and PR: publicist Helena Brantley speaks out on the challenges facing the industry thanks to COVID—and how she’s doing things differently appeared first on Agility
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One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act. Witness the Coca Cola debacle of “sensitivity” training intended to lessen racial tensions in the wake of the Black Lives Matter movement.
With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? Do they have other options? A February 2021 media update by the Poynter Institute reported that more than 400 media outlets in the 50 states and Puerto Rico […]. The post Blowing one’s own horn—an option for PR in days of declining media opportunities appeared first on Agility PR Solutions.
Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. There are several reasons why one business would acquire another. The first reason is to acquire a new piece of technology. Usually, this is something that would take them too long to build, or perhaps they don’t have the expertise.
Once upon a time, public relations was essentially limited to penning press releases, organizing press junkets and building relationships with the media. With the rise of the digital age, however, PR professionals have had to expand their expertise to communicate on an ever-expanding, constantly splintering and quicker-than-ever variety of communication channels.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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