The Resolution Blog

FEBRUARY 9, 2022

Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Brexit and a new President) had a seismic shift in the way PR professionals were reporting on success. Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]. The post The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year appeared first on PR Resolution — by Coverag

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Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world. What happens next is the real fun part – at least in the eyes of our analytics-focused team here at Onclusive – you get to measure how your initiative is performing.

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Agility PR Solutions

FEBRUARY 8, 2022

If it wasn’t already apparent that the battles in digital marketing are won and lost based on the thoroughness and the scale of company strategy, then you weren’t paying close enough attention. The reality is, as marketing has become more and more of an internet-first, and even internet-only, discipline for businesses, the small details are […].

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Business Wire

FEBRUARY 8, 2022

Mainstream journalism is in free-fall—or so the headlines warn us. Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation. Just last month, reports on Edelman’s 2022 Trust Barometer noted that 67% of people worldwide believe journalists are deliberately misleading their readers, while Politico put a finer point on the nihilism that surrounds the indu

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Deirdre Breakenridge

FEBRUARY 7, 2022

A situation stands out in my mind from 20 years ago. At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. When the error was discovered, there were other leaders at the firm who made excuses for him. I heard everything from “oh, he’s a good guy” and “what’s one little white lie” to “a tiny exaggeration doesn’t hurt anyone.

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Prowly

FEBRUARY 11, 2022

Close your eyes and think back on your days as an intern. If you were a PR intern, you probably remember making your first pitches by phone, learning how to work the office fax machine (remember that craziness?), and standing ready to be delegated at a moment’s notice to run mail, stuff envelopes, and create […]. The post PR Internships: How to Create Win-Win PR Intern Opportunities appeared first on Prowly Magazine.

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Agility PR Solutions

FEBRUARY 9, 2022

Think about the content you’ve consumed online today. Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy dose of the media you consume is more than just […]. The post The traditional press release isn’t enough: Why businesses must embrace standalone multimedia appeared first on Agility PR Solutions.

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Steve Barrett on PR

FEBRUARY 10, 2022

A strong rebound after a tough pandemic year is propelling the world’s largest PR firm toward a totemic financial milestone – and this rising tide reflects a lift for all boats.

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NewsWhip

FEBRUARY 8, 2022

The Daily Wire saw its domination of the most engaged websites on Facebook continue into 2022 as we looked back at the top publishers and articles in January this year. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Culpwrit

FEBRUARY 7, 2022

By Jill O’Mahony Stewart My goal when I took up golf in my early 50s was to “not be terrible.” So, I took lessons. And I’m not terrible. I hit the ball straight because that’s how I was taught. Not far, but straight. And I rarely lose balls, nor do I spend much time… Continue reading What I’ve Learned from Being Bad [Not the Misbehavin’ Kind of Bad].

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Agility PR Solutions

FEBRUARY 9, 2022

Maintaining positive public relations is a vital part of running a successful business. Part of this comes down to excellent branding and relationships with consumers. The business-customer relationship has changed throughout the decades due to a multitude of factors such as technological growth and shifting attitudes towards companies as personalities.

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Stephen Waddington

FEBRUARY 11, 2022

There’s a lot of benefit of coming to a PhD research project as a mature student but it’s not without shortcomings. Understanding what you don't know is a good place to start a learning journey. There are several areas where I need to develop skills quickly. A skills audit as part of my induction at Leeds Business School identified more than 20 areas for development, ranging from information literacy to research strategy and methods, and from critical thinking to intellectual property and copyri

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Communications Conversations

FEBRUARY 11, 2022

Last week in class where I teach as an adjunct at the University of St. Thomas, we discussed a case study. Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” The campaign’s centerpiece, of course, is a 60-second ad that will run across broadcast TV and streaming services.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Shift Communications

FEBRUARY 10, 2022

Why brands should approach the impending rise of the Metaverse with caution. Not too long ago I wrote about Clubhouse , the now basically forgotten social media app that, for a fleeting moment (like a year), seemed to introduce a new medium to foster communication. That’s what the hype said, at least. Maybe it’s still quietly thriving, serving the needs of a niche audience.

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Agility PR Solutions

FEBRUARY 9, 2022

The way that the public perceives the organizations that you work with is important to the success of your public relations. Your customers want to know that they can trust you and your services and that you will represent them in the best light. To reach these clients, you must know what demographics they must […]. The post 5 tips for reading and understanding data insights in PR appeared first on Agility PR Solutions.

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Reputation Us

FEBRUARY 10, 2022

The topics of “Reputation Management” and “Crisis Mitigation” continue to be one of the most intriguing areas of focus for businesses in 2022. Casey Boggs , president and chief reputation officer at ReputationUs , is scheduled to speak on a myriad of related reputation management topics throughout the country in April 2022. Here are the line-up of dates, topics and locations: April 21, 2022, “Resilience Amid Crises is Critical in Building a Positive Bank Reputation,

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Solo PR Pro

FEBRUARY 8, 2022

Dealing with a client who has missed a payment is no one’s favorite thing. As a solo PR pro, you would probably rather be writing a pitch or putting together a story — or doing literally anything other than following up on unpaid invoices. But missed payments happen. And although handling them can be stressful — especially if you feel like your working relationship is on the line or if the client won’t return your calls — it’s crucial to your business that you do what you can to get paid.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Shift Communications

FEBRUARY 8, 2022

By Stephanie Chan, Account Director, Technology. 2021 was a whirlwind year in terms of keeping up with events that shook our country. The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . The last year and a half has been a mixed bag of reactions. Some companies went all out and putting statements for every incident and others remained silent the entire time.

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Agility PR Solutions

FEBRUARY 8, 2022

The use of data is critical for the success of any firm. Doing business would be practically impossible without data. So, how can you get and collect data in a secure manner to help your business grow? What are some of the major brands doing? A business proxy will come in helpful to make data […]. The post 7 ways proxy servers help you achieve your business goals appeared first on Agility PR Solutions.

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HMA Public Relations

FEBRUARY 9, 2022

Despite their limited space, roman numerals are present in our everyday lives. Read more on where to spot them in today's post from Scott Hanson.

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Culpwrit

FEBRUARY 10, 2022

By Katie Brenneman Whether you’re still a student, you’re just starting your PR career, or you’ve been working in the field for a while, demonstrating strong leadership skills is instrumental to your success. Acting like a leader isn’t always easy, though, especially when you’re just starting out. The good news, however, is that leadership… Continue reading Act Like a Leader: Growing Your Value as a PR Pro.

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Leadership 75

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prohibition

FEBRUARY 9, 2022

Do you also run a brand online? Are you also facing difficulties in tracking the progress of your brand’s growth and figuring out what the social media marketing campaigns are doing for you? Well, if that’s the case, we might have the most fitting solution for you. Tracking and monitoring your brand is extremely necessary to track growth and optimise your operations according to the audience’s response.

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Agility PR Solutions

FEBRUARY 9, 2022

The Big Game is this weekend—but what will you be watching for: the game itself or the historically innovative ads? Super Bowl ads have always contributed to the excitement of the game and according to new research from Michigan-based advertising/marketing agency, HAVEN | a creative hub, this year is no exception: nearly two-thirds (61 percent) of […].

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HMA Public Relations

FEBRUARY 7, 2022

Happy #MediaMonday! Today's feature comes to us from Cheyanne Mumphrey, a news editor for The Associated Press who got her start at Northern Arizona University. Learn more about her!

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Media 78

Axia PR

FEBRUARY 8, 2022

Something PR professionals and social media have in common is they are both based on communication. However, social media has grown tremendously since it was first introduced because of its ability to connect people with information quickly. While the speed at which social media can produce a message can cause harm, it can also benefit PR with its “real-time messaging.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

MaccaPR

FEBRUARY 7, 2022

We all saw the headlines from Las Vegas. Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtua

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Agility PR Solutions

FEBRUARY 7, 2022

PR thrives on word-of-mouth. In this day and age of social media dominance, the importance of influencer marketing for PR strategy should never be undermined. Don’t take it from us. Marketers agree on it too. Here is an indicator of this overall positive sentiment. Ninety percent of marketers believe that influencer marketing is effective. Image […].

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Strategy Marketing Social Media Media 156

HMA Public Relations

FEBRUARY 10, 2022

Looking to host an effective and engaging meeting with your clients? Learn how to get more out of your meetings with these tips from Alison Bailin.

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