Ronn Torossian
SEPTEMBER 26, 2019
In today’s fast-paced world, it’s becoming more and more difficult to not be exposed to a major disaster or tragedy somewhere in the world. As a marketer or PR person, there’s not much you can do or control to avoid a disaster at your company, but there are some things you should keep in mind […]. The post Look Both Ways Before Crossing appeared first on.
ImPRessions - Crenshaw Communications
SEPTEMBER 26, 2019
Can PR people do right by doing wrong? Or at least by breaking with convention? In any business there are rules — spoken and unspoken. Yet, sometimes, if you muster the nerve to color outside the lines, you can achieve more than you thought. Here are some examples of times when I broke the PR agency or media relations “rules” and was rewarded.
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Prowly
SEPTEMBER 26, 2019
Social media is a fantastic way for brands to connect with their potential audience. Only on Facebook, you can find roughly two-thirds of U.S. adults (68%). Moreover, with Facebook and other platforms, brands can establish relationships with influencers for even better reach. The post How to Turn Influencer Outreach Into a Powerful PR Tool appeared first on Prowly Magazine.
Onclusive
SEPTEMBER 23, 2019
The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams. The product | project management focus is crucial to the company as there are a number of initiatives which need to be accomplished, that are impacted from the interrupt nature of the organization. .
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
SEPTEMBER 23, 2019
Noted author Mark Twain is said to have given that response after a U.S. paper printed his obituary while he was in London travelling. Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. The outlook for […]. The post SEO in 2019 [Guide] appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
SEPTEMBER 24, 2019
Creating a consistent brand identity is a vital part of convincing the people visiting your website that your business is trustworthy and reliable. If your site’s presentation is inconsistent with your brand’s approach and personality, it can result in a confusing message for customers. The post 5 Ways to Ensure Your Website Content Reflects Your Brand Identity appeared first on Prowly Magazine.
Onclusive
SEPTEMBER 23, 2019
Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment.
PRSay
SEPTEMBER 25, 2019
“How do you start off on a typical day?” asked my 13-year-old son as he sat across from me in my office, pencil in hand, anxious to finish filling out his school worksheet so he could go home. We were finishing up his “job shadow” day. All the seventh-graders got the day off from school to shadow someone of their choice, and he chose me. I turned it around on him: “You watched me all day, what did you see?”.
NewsWhip
SEPTEMBER 25, 2019
Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. . We’ve written before , and often at length , about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience. Anecdotally, we tend to think of images as more of a focus of Instagram, but our research shows that photos often get more total engagement on the Facebook platform than any other content type. .
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
SEPTEMBER 24, 2019
A business today relies on its branding in order to be successful, and a brand requires good public relations to achieve awareness, authority, authenticity, and trust from consumers. The first step to realizing these goals is to have a high-quality website. Whether it’s an eCommerce shop or a blog, your brand’s website should be the […]. The post 4 PR tips to help improve your company’s website appeared first on Agility PR Solutions.
PR for Anyone
SEPTEMBER 23, 2019
Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. This week I want to talk about when is the best time to post on Facebook? Every social media platform has an ideal time and I’m going to hit each one of them. Sprout Social did a great study that I’m pulling […].
PRSay
SEPTEMBER 24, 2019
Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. On Sept. 18, BEPS hosted a Twitter chat to discuss the legal and ethical issues surrounding online data use in PR practice.
NewsWhip
SEPTEMBER 26, 2019
Just ahead of the UN’s Climate Action Summit , photos from climate strikes around the world emerged on all platforms, demanding action on the impending climate crisis. We wanted to take a look at how the conversation has shifted in the past few years, and how the conversation is taking place on different platforms. Last Friday, millions around the world joined together to voice concerns about impending irreversible climate change.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
SEPTEMBER 22, 2019
You can’t turn on a national news program or cable news channel these days without being bombarded with political news and opinion—and breaking through all that political noise to get your brand or spokesperson featured in a positive TV news story seems near impossible. But is it? Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions.
5W PR
SEPTEMBER 27, 2019
Public relations specialists are known under different names such as communications specialists and/or media specialists. Whatever the title happens to be, this individual is charged with a variety of responsibilities and reports to an array of bosses. You can find public relations specialists working in government, nonprofits, as well as small to large companies.
Critical Mention
SEPTEMBER 27, 2019
If there’s one thing prosperous organizations have in common, it’s successful brand promotion. . With that in mind, we advise you to take a look at your brand’s promotional tactics. If you’re not sure which cracks to fill in when promoting your company, read on and see our top ways you can easily promote your brand. Advertise Strategically. Start by establishing your organization’s budget.
MaccaPR
SEPTEMBER 25, 2019
As marketers, we’ve all heard that “content is king.” Perhaps you’ve even made content creation and distribution a core part of your marketing strategy. So, when it comes to using social media to boost your company’s visibility, all you need to do is post great content, right? Unfortunately, that’s not the case. To utilize social media as a powerful communications and marketing tool, you need to have a balanced strategy that includes both compelling content and a robust paid campaign across chan
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
SEPTEMBER 25, 2019
Over the last few years, PR leaders have gotten fair to middling grades for their performance from The Plank Center for Leadership in Public Relations. Unfortunately, not much has improved since the industry’s last grading period. Results of The Plank Center’s Report Card 2019 reflect little change in public relations leadership from studies in 2015 and […].
Stephen Waddington
SEPTEMBER 25, 2019
The thirteenth edition of the European Communication Monitor examines the challenges facing modern communicators. The European Communication Monitor (ECM) 2019 explores trust in the public relations profession and organisational advocacy. The report finds that both fall short of expectation. ECM is a long-term study now in its thirteenth year. Other issues explored by the study include strategic issues facing the communication profession, the impact of artificial intelligence (AI), and content c
Critical Mention
SEPTEMBER 24, 2019
Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Be sure to implement these five essential marketing practices in this year’s closing marketing efforts. 1.
5W PR
SEPTEMBER 23, 2019
We’ve written before about the idea of tailoring a brand’s content marketing strategy to the platform the content will be published on. But what about the type of content, not just the message and appearance? While each platform and channel exists independently, they are nonetheless a part of an ecosystem that serves one main purpose: to bring in new business.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
SEPTEMBER 22, 2019
I’ve conducted hundreds of media training classes over the past 15 years, so few questions surprise me anymore. Several years ago, however, a trainee asked a question that I had never heard: “What’s their motivation?” I had heard actors express a similar question about the characters they were preparing to portray. I had never thought […]. The post 5 answers to why reporters ask tough questions appeared first on Agility PR Solutions.
Barokas
SEPTEMBER 26, 2019
If content is king, then video reigns supreme. One billion hours of YouTube videos are watched every day. It’s easy to understand why video is so addictive. It’s fun, fast and easy on the eyes. And it gives us a much needed respite from the never-ending scroll of words on our screens. This is also why video has become an essential tool in content marketing.
The Stalwart Blog
SEPTEMBER 24, 2019
I had a referral come in this last week where a young professional wanted help suppressing a less-than-favorable article on Google when someone searches his name. Ideally, he wanted to see go to the third or fourth page. What’s more, he wanted it done quickly and for little money. The problem was he didn’t have any sort of web presence, so the effort to do would be costly and take time.
Communications Conversations
SEPTEMBER 26, 2019
A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. The stats I’ve seen lately appear to back it up. Most top-tier reporters receive 100, 250 or 500 pitches a week for an average of 5 story spots (Fractl). PR pros now outnumber journalists 6 to 1. And jobs for PR pros is expected to surge another 9% by 2026 (Dept of Labor). 68% of PR professionals actually said media relations was getting “harder”
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
SEPTEMBER 24, 2019
Brands and businesses are no longer under consumer judgment strictly for product quality and price—we expect our favorites to be pillars of their communities, standing up to injustice and doing all they can to help save the environment. New research from G&S Business Communications (G&S) reveals that public sentiment has indeed intensified about the ways […].
Sword and the Script
SEPTEMBER 24, 2019
Not every one that winds up in the marketing and PR space started there. Take Chris Forhan for example. After college, he spent seven years in capital markets, “trading corporate and high yield bonds for a large regional money manager.”. An interest in digital marketing and technology eventually lead him to a sales gig with Vocus, the former PR software maker that was eventually swallowed up by Cision.
Reputation Us
SEPTEMBER 25, 2019
Originally published in the Credit Union Times on September 13, 2019. A crisis that strikes a credit union makes for colorful and familiar headlines these days, from embezzlements to cybersecurity. For media reporters, there is an unspoken adage, “If it bleeds, it leads.” The media goes for “the story” in order to capture the attention of its readership.
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