Business Wire
JUNE 8, 2021
News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths.
Onclusive
JUNE 11, 2021
Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time. Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating i
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ImPRessions - Crenshaw Communications
JUNE 8, 2021
It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating. According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry.
Cision
JUNE 10, 2021
Top LGBTQ+ news sites showcasing audiences’ unique stories and voices that include all sexual orientations and gender identities.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Business Wire
JUNE 10, 2021
One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases. Business Wire knows that a good reader experience increases the likeliness of message adoption, and that’s why our product and user experience teams work closely with our customers and media contacts to ensure our press release service benefits audiences.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JUNE 8, 2021
In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […]. The post Communicating Clearly and Avoiding a PR Crisis appeared first on.
Cision
JUNE 9, 2021
To follow up, or not to follow up? That is the question.
Prowly
JUNE 6, 2021
It’s strange but true—the shortest part of your press release is the most important and, quite often, the hardest to write. Even after you’ve obsessed over every component of an effective press release, the headline is still there, staring back at you and asking, “Are you sure you’re done with me?” Why is it so […]. The post How to Write a Great Press Release Headline (w/ Examples & Tips) appeared first on Prowly Magazine.
Communications Conversations
JUNE 11, 2021
Governance isn’t one of the sexiest areas of social media marketing. But, it’s a damn important one. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. You know, that document you post to your social pages (or link to on your web site) that outlines what your fans, customers, partners, vendors and employees can and cannot do on your social media pages.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Ronn Torossian
JUNE 7, 2021
Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T he media landscape is constantly evolving and challenging tried and tested PR methods. This is the time for understanding content and shaping it. Content has to be framed in a way that will have […]. The post Focused content as effective PR strategy appeared first on.
Cision
JUNE 7, 2021
The most revealing journalist insights broken down by the numbers.
Agility PR Solutions
JUNE 7, 2021
The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges a brand will face. In the pre-COVID era, interacting with brands was an experience that included both digital and […].
PRSay
JUNE 9, 2021
In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. According to the National Institute on Drug Abuse , in 2019 alone nearly 50,000 people in the United States died from overdoses of opioid drugs that included prescription pain relievers.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PR for Anyone
JUNE 9, 2021
How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. You can also see what they are posting on social media and get a feel for what they like and are interested in. By doing a little bit of research and paying attention to who may like your product, you can easily get your product seen in the media.
Cision
JUNE 10, 2021
New roles for Nevine Mabro and Joanna Potts at Channel 4; Jennifer Hale appointed Acting Digital News Editor at The Scottish Sun; GB News launch date.
Agility PR Solutions
JUNE 9, 2021
SEO and link building are two crucial elements that determine the success of any online business. However, many challenges arise during this process. There are three questions that all SEO experts struggle with. First, how to scale link building without compromising the quality? Second, how to earn editorial links quickly? And third, how to earn […].
PRSay
JUNE 7, 2021
In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR for Anyone
JUNE 9, 2021
Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. This is for people who are passionate about a cause and through that want to help the charity and use media to do that. I have a former client who is a real estate agent.
Cision
JUNE 8, 2021
Aasma Day has joined the i newspaper as Northern Reporter; Emily Brown promoted to Senior Journalist at UNILAD; Abigail Rabbett is now Editor of NorfolkLive and SuffolkLive.
Agility PR Solutions
JUNE 6, 2021
New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over. The firm’s new report, ARPR’s 3rd Annual Tech Marketing Data Report: Post-Pandemic B2B Sales Environment, surveyed 75 tech sales representatives […].
PRSay
JUNE 11, 2021
PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. The Bloomberg School of Public Health is part of Johns Hopkins University in Baltimore.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Steve Barrett on PR
JUNE 10, 2021
The Class of 2021 represents an industry that reacted admirably to the challenges of the past 15 months while juggling multiple other responsibilities simultaneously.
Axia PR
JUNE 8, 2021
Learn to manage your expectations of PR professionals by not thinking they’re superhuman. Public relations is a stressful career. In fact, being a public relations executive was ranked by Careercast as one of the most stressful careers in 2019. Many individuals outside of the industry mistakenly believe that PR professionals are almost inhumanly perfect at their job because of their interactions with successful campaigns.
Agility PR Solutions
JUNE 8, 2021
The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media. Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social media, the speed at which bad news travels has only increased in both speed and impact.
5W PR
JUNE 7, 2021
Instant messaging is inextricably entwined with our daily routine. As a communication tool , instant messaging can achieve goals in an effective way. In the current situation of the pandemic, instant messaging enjoys undisputed popularity. Customer service. Instant messaging apps are ideal for customer service. Users can respond in a few seconds, this allows one-to-one conversation which results in a positive image for a business.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Practical Law Construction
JUNE 9, 2021
A claimant who receives a defence is not required to take any further step in relation to the statements of case. It can consider the pleadings closed and seek to move on to directions, disclosure, evidence and ultimately trial. Nevertheless, sometimes the claimant will want to react to or deal with the allegations made in the defence. In particular, the claimant or its advisors may think that there is some additional or alternative way of putting the claim which is not defeated by the pleaded d
Axia PR
JUNE 5, 2021
Before we dive into what makes a podcast successful, let's briefly define what exactly a podcast is. These are popular audio essays that cover anything from current events to hobbies, history, and more. If you need information or advice on just about anything, odds are, there’s a podcast for you. It’s no secret podcasts are one of the most rapidly growing industries in the world.
Agility PR Solutions
JUNE 6, 2021
Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. Your 10-minute interview with a newspaper reporter is reflected in one paraphrased paragraph—and maybe the inclusion of a statistic you provided. […].
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