ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is to make them actionable. Another is to start small. . For work, the new year provides an opportunity for professionals to reevaluate their goals and motivation for the next 12 months.

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

JANUARY 4, 2022

Would you like to learn more tips for reaching your readers and getting the word out? If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. Save $100 with coupon code PRSA21. APRs: Earn 4 Accreditation renewal credits. Happy New Year! As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process.

Writing 205

Writing Web Training Content Marketing 205

Business Wire

JANUARY 5, 2022

2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.

Blogging 331

Blogging Government Media Publicity 331

Ronn Torossian

JANUARY 6, 2022

In the coming year, e-commerce is going to be one of the biggest driving forces in how companies will be engaging with their consumers. The strategies in e-commerce are going to be involved in different channels such as social media platforms, TV, and in-store experiences, which means companies will have to adapt and personalize their […]. The post The Future of E-Commerce appeared first on.

Consumer 195

Consumer Social Media Strategy Company 195

Advertisement

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Onclusive

JANUARY 4, 2022

MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications.

Groups 195

Groups Technology Reputation Software 195

PR for Anyone

JANUARY 5, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Happy New Year! Are you looking for strategies to pitch the media today? Here’s a great way to jump on something super easy that happens every single year. Twice a year all states implement new laws. This happens on January 1st and July 1st.

Pitching 130

Pitching Strategy Publicity Media 130

Ronn Torossian

JANUARY 3, 2022

While many people haven’t heard of Max Martin, many have certainly heard some of the biggest hits he’s produced, such as Taylor Swift’s song Bad Blood, Katy Perry’s Roar, and Britney Spears’ Baby One More Time, among many others. In the history of music, he’s one of the most successful producers, and his key to […]. The post Simplifying PR Efforts appeared first on.

Agency 195

Agency Strategy Publicity 195

Prowly

JANUARY 3, 2022

The best media monitoring tools on the market are enticing and well worth the hype. What PR professional wouldn’t want to follow the pulse of their brand’s story? Knowing well in advance that a story is trending positive or negative is invaluable intel. It allows you to build upon a wave of support and act […]. The post The Best Media Monitoring Tools for PR Professionals in 2022 appeared first on Prowly Magazine.

Tools 104

Tools Media Trends Marketing 104

Agility PR Solutions

JANUARY 5, 2022

TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 15 billion users in 2022. There’s more to the content creator other than the passion for entrepreneurship; the “creator” has been around for about a decade, where qualifications in writing, editing, filming, and designing are essentials to the […].

Film 170

Film Study Social Media Writing 170

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Steve Barrett on PR

JANUARY 6, 2022

It’s a busy start to the year for PR professionals and PRWeek – here are a few things to prioritize.

Blogging 192

Blogging 192

Inbound PR

JANUARY 3, 2022

With the New Year having just arrived, I have a confession to make. I'm a total speedoholic and a rushaholic. And I've become an even bigger speedoholic and rushaholic since having a baby and returning to full-time work. Reflecting on 2021, I realise that I have managed to achieve a lot - got back to work from maternity, managed to juggle having my daughter at home until she was 11 months before she started daycare, made new friends in the Netherlands, travelled 3 times during these COVID days (

Travel 99

Travel 99

Karen Freberg

JANUARY 5, 2022

A new year, another semester will begin! 2022 is going to be a busy year, and this semester will be no different than the others I’ve had over the years. However, it will be different in one respect. This is also going to be the very first time I will be teaching *only* social media classes. For the past few years, I have taught during the semester three different courses (we are on a 3/2 load at UofL), and this will be the first time I am going to be taking on two social media class secti

Social Media 98

Social Media Media Course Small Business 98

Agility PR Solutions

JANUARY 2, 2022

When it comes to public relations, at the end of the day, all companies are trying to do is attract new leads, reach new audiences, and get them interested in a company’s products or services. However, getting media coverage from a major publication, podcast, or TV program is not the easiest thing, especially if a company has a […]. The post 3 essentials of a successful PR campaign strategy in 2022 appeared first on Agility PR Solutions.

Strategy 170

Strategy Company Publicity Media 170

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Shift Communications

JANUARY 3, 2022

By Natalie Marinaro, VP, Technology. The pandemic brought tremendous change to the way we recruit, hire and work. In the last year, we have seen one of the largest labor market shifts in history. A record (net) ~6 million people left their jobs. Remote work environments were concretely established with 81% of Americans using videoconferencing technology.

Technology 78

Technology Trends Employee Mobile 78

Culpwrit

JANUARY 3, 2022

After speaking with University of Florida PR students recently, I received LinkedIn connection requests from several of them—primarily seniors who are anxiously focused on what they’ll be doing upon graduation. Many of their LinkedIn profile photos were framed with the #OpenToWork hashtag. While nobody debates the critical role LinkedIn plays in a job search,… Continue reading #OpenToWork is Open for Debate: Good Idea or Bad?

LinkedIn 89

LinkedIn 89

HMA Public Relations

JANUARY 3, 2022

2022 is here and #MediaMonday is back! Today's feature comes to us from Jay Hancock, an award-winning photojournalist with Salt Lake City’s NBC affiliate. Learn more about Jay!

Media 86

Media 86

Agility PR Solutions

JANUARY 7, 2022

Business and politics have always been closely intertwined, but never more so than today. It is hard to ignore politics in the current climate as it is so prevalent in all areas of life, and it is creating divisions within society. Previously, entrepreneurs were advised by PR to avoid mixing politics and business, but this […]. The post 5 tips for mixing business & politics: The PR strategy you need to be cautious of appeared first on Agility PR Solutions.

Strategy 164

Strategy Branding Brand Publicity 164

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Fortunately, few people need to promise to kill less. That goal, though, may be a good one for the world’s fastest growing social media platform in order to better protect the lives of young users who are oblivious to the dangerous game they’re playing.

Privacy 72

Privacy Social Media Trends Video 72

Culpwrit

JANUARY 5, 2022

By Sonia Sotello and Caroline Biedron Spend a few minutes chatting with Karuna Rawal and you’ll quickly understand why she is a celebrated and sought-after brand builder. For more than 25 years, Rawal has worked on well-established brands, including Folgers coffee and Jif peanut butter while at Procter & Gamble, and on Sara Lee and… Continue reading Game-changing CPG and Marketing Veteran, Mother of Three is Quite the ‘Fynd’ The post Game-changing CPG and Marketing Veteran,

Marketing 75

Marketing Branding Brand 75

HMA Public Relations

JANUARY 5, 2022

Looking to be ahead of the curve in the digital world? Check out the trends that will set you apart in 2022 in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.

Trends 75

Trends Social Media Media 75

Agility PR Solutions

JANUARY 6, 2022

Most B2B teams are still stuck on spreadsheets and held back by data silos, leading to chronic misalignment on what drives revenue. New research from business alignment firm Mperativ affirms the key reason why—a large majority of B2B execs are unable to consistently establish relationships between marketing activities and revenue outcomes. The firm’s new Trends […].

B2B 164

B2B Marketing Trends Data 164

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. It is an essential component of business continuity planning. Without a documented plan, how would you handle a crisis? You might be thinking “It’s never going to happen to my business!”, and while that may be true, the risk is always there. If you think you could never be the victim of a crisis, think again.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Axia PR

JANUARY 5, 2022

Create effective landing pages that give you high quality leads and expand your business multifold. The best way to build a great brand is to create great landing pages for your websites. The most effective method to drive good quality traffic and improve your search engine optimization (SEO) is to create compelling landing pages that grab your user’s attention.

SEO 62

SEO Engineering Strategy Branding 62

HMA Public Relations

JANUARY 4, 2022

PR agencies and corporate communications teams both encourage clients to keep in touch with stakeholders and advocates. Read more from Scott Hanson on his offer to connect with a legendary NFL team.

How To 73

How To Corporate Agency Communications 73

Agility PR Solutions

JANUARY 5, 2022

Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of consumers worldwide intend to start boycotting brands who don’t take action on […].

Advertising 164

Advertising Advertising Branding Brand 164

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” Good question, right? I mean, there aren’t that many “social media agencies.” But, many ad, PR and digital agencies claim to offer social media marketing services. So, there’s definitely no shortage of options.

Social Media 60

Social Media Agency Media Measurement 60

Axia PR

JANUARY 2, 2022

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. January 2022 – Let Your Creativity Fly For Better Results. Brand marketers are learning to take an unconventional viewpoint in order to completely turn the tables in troubled waters. Merging traditional marketing methods infused with digital-centricity, brands of all sizes are pioneering bold turnarounds.

Creativity 62

Creativity Tools Branding Brand 62

5W PR

JANUARY 6, 2022

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. The pandemic has made empathy necessary. The different ways in which empathy can be incorporated in the marketing strategy of a business are enumerated below. .

Consumer 60

Consumer Airlines Survey Social Media 60