ImPRessions - Crenshaw Communications
AUGUST 29, 2022
As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch.
NewsWhip
SEPTEMBER 1, 2022
This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program. The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men.
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Landis PR
AUGUST 29, 2022
Photo courtesy of Pexels. By Diana G. Haven. Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. New editions are released every other year, and the 56 th has almost 300 new and revised entries since the last update in 2020, including a new chapter on the importance and inclusion of inclusive storytelling; new infor
ImPRessions - Crenshaw Communications
AUGUST 30, 2022
As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. That wasn’t always the case. Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Sword and the Script
AUGUST 30, 2022
New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
HMA Public Relations
AUGUST 30, 2022
Small customized details can make a big difference in your marketing strategy. Learn more on the power of personalization in this post from Justin Liggin.
Remote PR Jobs
AUGUST 31, 2022
The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. The frustrating part is that it does have the capacity to create massive business impact.
NewsWhip
AUGUST 30, 2022
Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . Here are some of the key takeaways for this month. r/MadeMeSmile held steady as the biggest rival for r/memes. Sporting events and cultural moments generated a huge amount of discussion. The top link posts were dominated by political discussions.
Presspage
SEPTEMBER 1, 2022
The process of developing and sharing content is “the bread and butter” for communications professionals. But there are many complexities in the PR content process that can make this task more complicated than it needs to be. dirico and Presspage both have been in the business of simplifying work for comms teams for over a decade and, in the process, have identified some of the key causes: Comms teams have long been disadvantaged by the scarcity of integrated tools, dedicated to their needs.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Contently - Strategy
AUGUST 30, 2022
Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Given all the people, sweat, and occasional tears involved, how can you get the most out of your great content?
Steve Barrett on PR
SEPTEMBER 2, 2022
With COVID-19 finally disappearing into the rear-view mirror the PR industry is returning from its summer break with plenty of items on its to-do list.
PR for Anyone
SEPTEMBER 1, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known. They want to be seen as the go-to expert and sought out and found by potential clients or customers because of who they are what they’ve done.
Axia PR
AUGUST 31, 2022
Stories that affect more people are more likely to earn media coverage. Impact: What comes to mind when you think of this word? An asteroid impact, maybe? Something powerful — physically and emotionally? Think about the asteroid metaphor: A huge event like that would affect many people — virtually everyone on Earth. You’d want to see that in the news before it happened, right?
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Presspage
SEPTEMBER 1, 2022
The process of developing and sharing content is “the bread and butter” for communications professionals. But there are many complexities in the PR content process that can make this task more complicated than it needs to be. dirico and Presspage both have been in the business of simplifying work for comms teams for over a decade and, in the process, have identified some of the key causes: Comms teams have long been disadvantaged by the scarcity of integrated tools, dedicated to their needs.
PR Fuel
SEPTEMBER 2, 2022
Did you know that, according to Hubspot, when you use CTAs as anchor text in blogs, you can potentially increase your conversion rates by up to 121%? That’s not the only thing that CTAs are good for, however, as they’re a crucial component of successful. Read More The post What Is a CTA and How Do You Write One? appeared first on eReleases.
Prowly
AUGUST 30, 2022
Rise and shine PR pros! Grab your coffee (or tea) and meet Amanda Milligan. Prowly #PRChat is back to give you another short interview to read over your favorite morning drink. This time we’re talking about the connection between digital PR and marketing to check if your PR activities can support marketing actions and how […]. The post Prowly #PRChat with Amanda Milligan, Head of Marketing at Stacker appeared first on Prowly Magazine.
Garrett Public Relations
AUGUST 28, 2022
Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way. While media coverage can be a powerful marketing tool for any business, earning it … 8 Myths About Working with Journalists to Achieve Media Relations Goals Read More ».
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Culpwrit
SEPTEMBER 1, 2022
As college students return to campus, this is the right moment to think about volunteer opportunities that will help enhance resumes and future job prospects. While many students are laser-focused on classes and prospecting for paid internships, college freshman and sophomores and high school students would be wise to seek out relevant volunteer experiences… Continue reading Back-to-School Career Booster: Volunteerism.
Maxim Behar
AUGUST 30, 2022
No one in the world, not even the best Soviet experts, expected a politician who would change the world in just a few days. It was a little bit after midnight. I was already falling asleep after a glass or two of wine when the only then National Television interrupted its program to broadcast a live event from Reykjavik. A press conference of the then almost newly elected Soviet leader Mikhail Gorbachev and the experienced American President George Bush.
Prowly
AUGUST 29, 2022
Your partner doesn’t get it. Your best friend doesn’t get it. And your mom definitely doesn’t get it. Unless they are ambitious PR professionals too, they just don’t understand the thrills and challenges of working in PR. That’s why PR communities are so important. These are the places where you can ask a question (How […]. The post Welcome to the Club!
PRSay
SEPTEMBER 1, 2022
Judith S. Bogart, APR, Fellow PRSA, a distinguished PR leader who worked more than 50 years in the profession and served as a PRSA president, died on July 22 in Cincinnati. She was 85. In 1983, Bogart became the second woman to serve as PRSA’s president and remained active as a volunteer leader at all levels of the organization. During her 50-plus-year professional career, she served in a variety of organizational roles, including director of public relations for Sive/Young & Rubicam; vice p
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Bianchi Biz Blog
SEPTEMBER 1, 2022
We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Instead of just pontificating ourselves about how PR professionals can make an impactful pitch, we went directly to the source and gathered journalists’ responses to our query about their PR pet peeves and what advice they had for PR people.
HMA Public Relations
AUGUST 29, 2022
Jessica Boehm of the newly launched Axios Phoenix is the latest feature in our #MediaMonday series. Meet Jessica and find out more on her publication in this post.
Mindful Marketing
AUGUST 27, 2022
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing Drive slower, pay taxes, vote — While we expect governments to tell us to do those things, we wouldn’t imagine they’d urge more alcohol intake, yet that’s exactly what one of the world’s leading nations is doing.
PRSay
AUGUST 30, 2022
“Layoffs leave staff in shock,” read a recent headline in the Dallas Morning News. I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. At the time, North Texas was suffering its first widespread layoffs. People were shocked then. And when told they’ll lose their jobs, employees are just as shocked today.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ethical Voices
AUGUST 31, 2022
Like many people, I have been having a lot of fun playing around with Craiyon (formerly Dall E mini) the AI tool that can create some awesome images just from a sentence. It failed me when I asked it to create an image of Syracuse Football winning a game. I asked myself, what else could it do? I realized tomorrow starts Public Relations ethics month, so I asked it to create “a logo for ethics” month.
HMA Public Relations
AUGUST 31, 2022
In the final episode before hiatus, Abbie Fink and Adrian McIntyre are discussing their Copper State of Mind podcast experience together and talking about the impact of thought leadership. Hear more!
OnePitch
AUGUST 30, 2022
Today on Coffee with a Journalist we’re joined by Jacob Roach , a senior staff writer from Digital Trends. Jacob covers gaming and computing devices for the publication. Click below to follow Jacob Roach on Twitter and LinkedIn. During the episode, Jacob talks about his preference for working with familiar sources, shares an example of a real pitch subject line that caught his attention, how you can best reach him to work together, and more.
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