Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications? was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future and digital transformation of public relations, communications, corporate affairs, and crisis communications.

Communications 190

Communications Crisis Communications Corporate Crisis 190

Axia PR

NOVEMBER 14, 2022

Positivity is an important element for success in the world of public relations. Public relations is a very stressful job, whether you’re a PR practitioner or someone in a company that works with a PR firm or team.

How To 62

How To Company Publicity Crisis Communications 62

Business Wire

NOVEMBER 15, 2022

Small business and start-up professionals wear many hats. You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 396

Small Business Blogging Customer Service Social Media 396

Agility PR Solutions

NOVEMBER 13, 2022

The holiday season is one of the busiest shopping times of the year, with 91 percent of consumers planning to celebrate the winter holidays. And according to the National Retail Federation, the holiday season drives 19 percent of annual sales across industries. It’s safe to say that the holiday season is the ideal time to […]. The post 4 surefire ways to attract new customers and build brand loyalty during the holiday season appeared first on Agility PR Solutions.

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Retail Branding Brand Consumer 167

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Ronn Torossian

NOVEMBER 16, 2022

Social media platforms have greatly changed the way that companies and their audiences interact with each other lately. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue. However, on the other hand, the same platforms can create a PR crisis in a matter of a few minutes if […].

Publicity 195

Publicity Customer Service Crisis Social Media 195

PR 20/20

NOVEMBER 16, 2022

W ould you believe us if we told you that nearly one in ten people who make it to a landing page become potential customers or leads? Well, you should! If you are looking for an effective lead conversion tool, landing pages will be your best friend. This post explores what a landing page is, what it’s used for, and the most significant benefits of implementing landing pages across your site.

eBook 69

eBook Tools B2B Examples 69

Konnect Agency

NOVEMBER 16, 2022

With infinite digital space coupled with dwindling consumer attention spans, a PR agency’s greatest task is to cut through the content clutter and help brands attract, capture, and retain consumers by way of the media’s reporting. One of the most succinct and successful ways to do this? Video. Here are some best practices to leverage the power of video to help catch a reporter’s eye and land that coveted story.

Video 52

Video Agency Viral Nonprofit 52

Agility PR Solutions

NOVEMBER 16, 2022

Anyone who has been in marketing eventually is advised to “write like an eighth grader.” People who offer this advice may cite legitimate literacy studies showing that the “average American” reads at the level of a seventh- or eighth-grader. If that is true (especially since more than 90 percent of adult Americans 25 years or […]. The post You still have to write for humans (and not just eighth graders) appeared first on Agility PR Solutions.

Writing 88

Writing Study Marketing Publicity 88

HMA Public Relations

NOVEMBER 16, 2022

Chatbots can help your business reduce customer wait times, find consumer solutions and generate sales. Read more on the power of chatbot marketing and why automation may or may not be the answer for your business in this post from Justin Liggin.

Consumer 72

Consumer Marketing 72

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . 2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. The Conference Board predicts a 96 percent likelihood of a recession in the US within the next 12 months, based on their probability model.

Digital PR 264

Digital PR Marketing Infographics Video 264

Ronn Torossian

NOVEMBER 17, 2022

Many companies these days understand that the core of all their success is solely reliant on them being able to turn prospects into paying customers. However, most companies won’t be able to operate for a long time if they only get potential consumers to only make a single purchase from them. that means they have […]. The post Email Marketing and Newsletter Essentials for Businesses appeared first on.

Marketing 195

Marketing Consumer Company Agency 195

PRSay

NOVEMBER 14, 2022

“Dream big, move fast and keep on working.” These were Oscar-winning actress, author and activist Marlee Matlin’s opening words when talking about facing challenges and finding success. Matlin — who is also an Ambassador for Disability Rights for the ACLU — used sign language throughout her presentation alongside her longtime translator Jack Jason at today’s General Session of ICON 2022 in Grapevine, Texas.

Film 194

Film Local Education Interviews 194

Agility PR Solutions

NOVEMBER 16, 2022

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The staff resignations, advertiser departures, account suspensions and trending racist and discriminatory language are pushing internal discussions about social change organizations’ futures on the platform.

Twitter 174

Twitter Policies Advertising Advertising 174

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. However, the list seems flawed on many levels. First how can “social media” AND “social media marketing” be skills?

Social Media 174

Social Media Media Analytics Data 174

Ronn Torossian

NOVEMBER 14, 2022

Blogging is a great way for companies to engage their target audiences, generate more backlinks, and develop a more trusting relationship with the consumers. However, creating and distributing blog posts takes quite a bit of time so companies have to use it wisely. That’s because not only do companies have to create high quality, valuable […].

Tools 195

Tools Marketing Consumer Blogging 195

PRSay

NOVEMBER 13, 2022

“I am passionate about something if I’m going to be associated with it. If I don’t believe in it, I’m not going to back it up,” said Emmitt Smith of his personal brand. “It has to be authentic.”. The NFL icon joined author and activist Gary McCollum in conversation at the opening keynote General Session of ICON 2022 at the Gaylord Texan Resort & Convention Center in Grapevine, Texas, today.

Film 179

Film Exercises Sports Leadership 179

Agility PR Solutions

NOVEMBER 17, 2022

The holidays are usually seen as one of the most challenging times for public relations and marketing teams. People start to shift their focus from business considerations toward celebrations and relaxation. The tools and tactics you utilize during the rest of the year may not have quite the same impact during the end of the […]. The post 3 timely tips for avoiding a PR slump over the holidays appeared first on Agility PR Solutions.

Tools 164

Tools Publicity Marketing 164

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Flack's Revenge

NOVEMBER 17, 2022

Episode 13 of PR, Done & Doner. We invited a round table of experts on the latest PR, Done & Doner podcast to explore the state of buzz, funding and innovation in insurtech: David Gritz , co-founder of InsurTech NY , the largest such community in North America that connects carriers, investors and startups. Mark Hollmer , a veteran journalist who has covered the property/casualty insurance industry for more than a decade.

Insurance 156

Insurance Insurance Technology Pitching 156

Steve Barrett on PR

NOVEMBER 17, 2022

As the most controversial soccer World Cup in history gets set to kick off, fans, players and marketers are venturing into unknown and potentially dangerous territory.

Marketing 122

Marketing Blogging 122

PRSay

NOVEMBER 15, 2022

As a young man from the small Caribbean island of Saint Vincent who moved to the United States, Anselm A. Beach saw a TV commercial that inspired him to join the U.S. Army. He was drawn by the importance of defending the country, he said. Now a senior adviser to the Secretary of the Army for Diversity and Inclusion, and Deputy Secretary of the Army, Beach said his career has been “a testimony to the opportunities available through military service.”.

Nonprofit 134

Nonprofit Storytelling Radio Conference 134

Agility PR Solutions

NOVEMBER 14, 2022

From predicting future purchases to customer churn, marketers have strategized around the criticality of consumer data insights for years—but the reality is that more than four out of five marketing execs report difficulty in making data-driven decisions despite all of the consumer data at their disposal, according to a new study from predictive analytics firm Pecan […].

Data 158

Data Marketing Analytics Study 158

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Wadds Inc.

NOVEMBER 12, 2022

The first thing you need to know about Mastodon is that it’s not Twitter. But that’s a good thing. The hiatus around Twitter has spearheaded a search for alternatives. There’s no direct replacement in the way that there was when Friends Reunited and MySpace died. In both case refugees headed to Facebook. The failure of Twitter is teaching us important lessons about authentication, data portability, and governance.

Twitter 116

Twitter How To Government Media 116

Axia PR

NOVEMBER 15, 2022

In this episode, Bob Dietzel, co-founder of KMRD Partners, joins host Jason Mudd to discuss corporate crisis insurance. In this episode you’ll learn what crisis insurance is and what it covers, who can tell you more about your crisis plan, how the insurance works, and why it's important to have. Tune in to learn more!

Insurance 113

Insurance Insurance Crisis Communications Crisis 113

PRSay

NOVEMBER 13, 2022

Katty Kay is an award-winning journalist who has reported on the biggest stories of the day from around the globe for the BBC. She’s also — as she admitted during her ICON 2022 General Session today at the Gaylord Texan Resort & Convention Center in Grapevine, Texas — a work-in-progress regarding a subject of great interest to her: helping women turn thoughts into action and master a more confident mindset.

Instagram 127

Instagram Interviews Report Internal 127

Agility PR Solutions

NOVEMBER 14, 2022

As a business owner, you know that positive PR can make a big difference in your bottom line. But what are the best ways to create and maintain a good reputation? Here are four PR strategies that every business should use: 1. Keep your customers happy This one is obvious, but it bears repeating. Your […]. The post 4 strategies every business should use for positive PR appeared first on Agility PR Solutions.

Strategy 148

Strategy Reputation Publicity 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR Fuel

NOVEMBER 12, 2022

In the US alone, there are over 30,000 newspapers and over 11,000 radio stations. There are also hundreds of TV stations, thousands of websites, and countless other media outlets. So how do you get your press release in front of all these people? If you& Read More The post The Advantage of Working With a Premium PR Network appeared first on eReleases.

Radio 105

Radio Newspapers Media 105

Wadds Inc.

NOVEMBER 17, 2022

Richard Bagnall has received the AMEC Don Bartholomew Award and the CIPR President’s Medal in recognition of his contribution to the business of public relations. Richard Bagnall, Co-managing partner of CARMA and Chair of AMEC 2016-2022. Richard Bagnall has dedicated his career to professionalising public relations. He’s spent more than 30 years lobbying practitioners to recognise the value of their work through measurement and planning.

Measurement 98

Measurement Energy Conference Industry 98

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals.

Video 98

Video Agency Strategy Marketing 98