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'Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds. And one of the biggest obstacles job hunters face is how to present and describe themselves in simple yet compelling language. Do you know who you are? This is what is commonly known as the 30-second elevator speech, a two to three sentence verbal description of who you are, what you do and what is your value.
'I recently came across the below infographic that highlights all the changes we’ve seen in PR and communications within the last couple years. I know you’ll enjoy this one! Take a look: PR: Then and Now. I originally viewed this infographic here. The post A Look at PR and Communications Changes in Recent Years (Infographic) appeared first on Agnes + Day.
'Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. I love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. On April 7 my Facebook friend Susan (name changed) uploaded this photo (image used with permission from “Susan”): By April 21, it turned into this photo meme: What was posted as a “friends only” image was altered into a very public meme, where her
'At the recent Solo PR Summit , I connected with Sarah Evans. You probably know her as PRSarahEvans , owner of Sevans Strategy and Tracky''s "Chief Evangelist. " She''s also the author of [RE]FRAME: Little Inspirations For A Larger Purpose. Sarah taught attendees a lot about Tracky during this event. She uses the platform for everything -- including to manage Tracky''s social media editorial calendar.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
'K2 images / Shutterstock.com. Alas another Black Friday has come and gone – and I won’t miss it. Whether or not you choose to brave the masses and shop for deals on the day after Thanksgiving (or on Thanksgiving itself as was the big evolutionary step backward we took this year), I have a question: Do you in fact remember any of the stores or products behind the onslaught of marketing messages you were bombarded with in the days leading up to the big retail hunting season?
'Earlier this year, a professional organization included me on a bcc''ed. cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. I responded that I tend to take a strategic and measured view of such things, so the organizers could absolutely rely on me to ensure that the session stayed meaningful and wouldn''t turn into a rah-rah session.
A lot of organizations have separate documented communication strategies for each communications discipline. Your organization may have a public relations strategy, marketing communications strategy, social media strategy, and sales strategy, all operating in parallel to accomplish often similar (or exact) goals. I suggest having, a clear and cohesive communications strategy that covers all communications activities within your organization.
'This is the year of the selfie – which the Washington Post illustrates with some great examples. For post #11 in my 12 Days of Christmas series, I’m situating the selfie within a broader trend of 2013 – the great use of photographs by online publications (and social media) which work superbly on tablets. On […].
Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
'Even while channels proliferate to communicate your passions, position and career preferences, the resume remains firm as your calling card and one of the essential documents that helps you define who you are, what you do and the value you bring to the table. I know, there is much talk today about the importance of the resume or the declining value of it.
'As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig. This critical fact hit me like a brick the other day as I reached out to a couple of mentees on their successful landing following their arduous job campaigns.
'Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21 st century is a challenge at best if you have no network. Virtually every job today is gained through the network. If you are selling storage, soup, semiconductors, software, soap or self requires relationships and relationship building skills.
'As Porter Gale launches her new tome Your Network is Your Net Worth , I am reminded of another aspect of networking that has both risk and opportunity. How do you handle requests to connect from people you do not know or know little? I have written previously about the Etiquette of Connecting and those rules still apply for most if not all situations.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
'The PR Job Coach is now featuring guest posts from time to time from notable people who have important things to say. This week we have a post from Nikki Yourison a soon-to-graduate public relations novice. Let us know if you have a point of view that could benefit our readers. I am Nikki Yourison, an aspiring PR professional with a passion for entertainment PR.
'Never look a gift horse in the mouth. There has been no time in history where it has been easier or more efficient to sculpt your personal brand to highlight your passion, spotlight your skills and expose, to the world, your accomplishments. The proliferation of platforms has made it possible to deftly create or surface a specific identity that conveys who you are, your particular interests and your ultimate objective in life.
'You are into the 11th month of your new job. There is no psychological lift from your work. The boss is a serious micro manager. You are not having much fun. You are at your wits end and see no relief ahead. What should you do? This scenario likely applies to more people than one might imagine. Perhaps even you. Rest assured you are not alone. The good news is that the situation is not fatal and there are ways to manage the pain.
'Once again internships are prominent in the news. Just last week we learned from an article in the Atlantic that barely one third of the U.S. Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
For the past few months, my friend Ryan has been managing a boutique in a nearby shopping center called Apricot Lane. I know 80-90% of the stores in this area are out of my price range and, because they are so expensive, their typical customers are more likely to be women in my mom’s age group. I assumed that Apricot Lane was another boutique with clothes for women older than myself.
When you realized today’s date, did you think of “the Ides of March ” and secretly decide to watch your back? If you did, then like me, you’re a fan of Bill the Bard. Except you probably know him by another name: William Shakespeare. Because it’s thanks to Shakespeare’s “Julius Caesar” that that phrase – and its most popular historical reference – live on well after the actual Caesar was assassinated back in 44 B.C.E.
'Guest post by Sean McGinnis. I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Interestingly enough, there is one thing that has never changed – not one lick over the previous 14 years – and that is keyword research.
'A story has been making the rounds this week, and which I finally read a couple of days ago. It’s the “viral blog” (not my words, but it certainly seems to be going viral) authored by Seema Jilani for the Huffington Post, detailing her “ racist encounter at the White House Correspondents Dinner.” Image: maHidoodi via Flickr, CC 2.0.
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
'Since this season is all about giving (which we really should be doing all year long, but I won’t start preaching to you about that ) I thought today I would give you 12 “gift” ideas, one for each day leading up to Christmas Eve. If you pass just one of them on each day to someone – either the actual “thing” or idea – then we’ll have this lovely long chain of giving.
For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? So here are 18 tweetable Twitter tips for newbies (check out that alliteration!). They include tips on how to get set up with , and use smartly, a social network I still love.
'Five years ago you would never have caught me near a fishing pole. But, when my husband first suggested we take up fishing a couple years ago, I figured I had nothing to lose. I was pregnant with my daughter at the time, and there wasn’t much physical activity I could do. So even though I was squeamish, an activity that involved a lot of sitting seemed like a good one to me.
'Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight. Usually these announcements include a bit of “Awww, that’s too bad” and we move on with our day. This time though, Google cut services for a tool that isn’t just “popular.” Google Reader is the bedrock for how many people collect information on the Internet.
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Earlier today I saw a terrific post over at Lisa Gerber ‘s blog by Alan Lemire , on his entrepreneurial journey thus far. Just as I enjoyed Dan Cohen (part of the WUL team) sharing his experiences thus far, because there’s so much we can learn from each other. And as I continue on my own entrepreneurial path, I am starting to see and meet so very many people who are either doing the same, or yearning to do so.
Terri Johnson tipped me off to a fascinating story yesterday. It’s an exposé of China’s “black PR industry.” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.
“I don’t know.” These might be the best three little words you can use as you build your business. And here’s what got me thinking about this: Ken Mueller’s post a couple days ago was terrific. You should go read it, if you haven’t already, but the gist of it is that when you don’t know what you don’t know, it’s far smarter to admit to what you don’t know rather than to pretend you do know what you don’t know.
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