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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. Yellowdig is an internal collaboration tool. I discovered.

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Public Relations For Dietary Supplement Compliance

5W PR

Understanding FDA Requirements for Dietary Supplements The FDA regulates dietary supplements under the Dietary Supplement Health and Education Act (DSHEA) of 1994. This starts with developing clear internal policies for reviewing all communications materials. Media relations require particular attention.

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7 ideas for building customer references in B2B tech

Sword and the Script

These AEs and CSMs serve as internal advocates for customers. A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. In this case, I’d interview the customers and write up a contributed article to pitch. It’s a much gentler request too.

B2B 142
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How To Get The Most From PR Freelancers

ImPRessions - Crenshaw Communications

Internal team members and clients will appreciate the investment in proper communication and management. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. Be transparent with client companies involved.

How To 315
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316
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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. We call it a background interview because it is just that – an exchange to provide background for a future story. Our job is to educate them in advance about what media need and want.

Publicity 334