ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

MARCH 23, 2025

Understanding FDA Requirements for Dietary Supplements The FDA regulates dietary supplements under the Dietary Supplement Health and Education Act (DSHEA) of 1994. Press releases, interviews, and social media posts must align with FDA guidelines. Media relations require particular attention.

Publicity 78

Publicity Guidelines Education Consumer 78

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. In this case, I’d interview the customers and write up a contributed article to pitch. I’m using the term customer reference here interchangeably with access to customers by a marketing team.

B2B 141

B2B Case Study Study Conference 141

PRSay

JANUARY 16, 2025

As I said in my post: When I am being interviewed for a potential scope of work, and I am told the work will be to spin something or fix something or be disingenuous or bury something or someone, I walk away from that assignment. Teresa Valerio Parrot , Ed.D.,

Ethics 145

Ethics Publicity Crisis Film 145

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. I discovered. Yellowdig is an internal collaboration tool.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview!

How To 315

How To Employee Training Interviews 315

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. The post AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018 appeared first on AirPR. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Melissa Agnes

DECEMBER 9, 2014

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 238

Radio Interviews Community Twitter 238

5W PR

NOVEMBER 18, 2024

You can read the full interview here. Offer Education and Industry Support: Estheticians appreciate brands that provide valuable resources, not just promotional content. Collaborating on educational materials and giving early product access shows that you respect and support their expertise.

Industry 78

Industry Education Community Trends 78

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditional learning has formally ended, but you can continue your education. For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. Sign up for newsletters from PR publications like PR Daily , PR Week , and O’Dwyers.

Agency 284

Agency Interviews Journalism Instagram 284

Deirdre Breakenridge

MAY 8, 2018

These opportunities align with three main areas of the organization’s mission statement: enhancing education, broadening network and launching careers. Enhancing Education. During my time in PRSSA, the chapter meetings have ranged from learning how to elevate your brand, increase your social media presence, or ace an interview.

Education 232

Education Conference Meeting Social Media 232

Business Wire

NOVEMBER 27, 2023

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 314

Blogging Report Pitching Journalism 314

Deirdre Breakenridge

FEBRUARY 15, 2017

PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. 4. What characteristics do professionals look for in an interview candidate? On Wednesday, February 22nd, at 8:30 p.m. 3. What’s the best way to uncover your dream job?

Twitter 281

Twitter System Community Healthcare 281

5W PR

FEBRUARY 27, 2025

Managing these situations requires a careful balance of prompt action, clear messaging, and ongoing consumer education to protect both public safety and brand reputation. This education starts with clear age-grading and safety warnings but extends to broader safety advocacy.

Communications 78

Communications Education Consumer Guidelines 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We call it a background interview because it is just that – an exchange to provide background for a future story. Yet the CMO is disappointed because the interview didn’t immediately produce new business leads. Our job is to educate them in advance about what media need and want. And earned media isn’t magic.

Publicity 334

Publicity How To Product Launch Agency 334

Prowly

JANUARY 14, 2025

Go through a Q&A that mirrors an interview with a journalist and discover smart angles for your story. If youre struggling with crafting compelling emails, write them using the new dynamic AI prompts for: expert comment suggestions, interview opportunities, or sharing survey or research results.

Pitching 104

Pitching Data Analytics Writing 104

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. And don’t neglect the old fashioned “information interview.” One notable distinction: becoming an industry-specific specialist or PR generalist. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Rock the Status Quo

AUGUST 15, 2014

Where they crossed the line of moral behavior was writing a blog post on how to benefit from a tragedy that still had everyone reeling, then attempting to educate marketers on how to leverage the opportunity. Pick a more appropriate, less emotional topic if you want to educate. Gawker was justified to call it soulless.

Pitching 272

Pitching Viral Interviews Education 272

Cision

SEPTEMBER 1, 2016

I recently spent a year interviewing senior public relations professionals in 31 countries about best practices in their cultures for my newly-published book, Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication. It’s stature, not economics, that makes a township influencer.”.

Local 216

Local Government Community Corporate 216

Sword and the Script

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. To sell them you need to educate prospects. Marketing in B2B is largely about education. To sell them you need to educate prospects. Marketing in B2B is largely about education.

B2B 181

B2B Study Marketing Education 181

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The list will not only be an educational resource for the agency team, but it can spark thoughts about “out of the norm” assets that have been overlooked in the past. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Be curious.

Agency 310

Agency Meeting B2B Conference 310

5W PR

MARCH 12, 2025

According to HubSpot, companies that blog receive 97% more links to their websites.

Case Study 78

Case Study Brand Branding Ethics 78

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. Quite simply, focus on the process – educate, engage and nurture. So how do you convey the impact of the issue effectively?

Public Affairs 227

Public Affairs Local Education Policies 227

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Before long, I had earned the Chapter’s Educator of the Year award, joined the board and was serving on several committees. I was also appointed to the national PRSA Educational Affairs Committee. Name: David Marshall, Ph.D.,

Meeting 196

Meeting Education Ethics Leadership 196

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. I was so worried about what other educators would think about me. Be Yourself.

Education 224

Education Community Social Media Energy 224

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. But 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020.

Interviews 115

Interviews Agency Industry Measurement 115

5W PR

DECEMBER 21, 2024

Educational content, including tips, tutorials, and expert advice, empowers customers and positions the brand as a trusted resource. Behind-the-scenes content, such as sneak peeks of new products, behind-the-scenes footage, and exclusive interviews, offers a glimpse into the brand’s world and creates a sense of exclusivity.

Community 78

Community Marketing Ethics Consumer 78

ImPRessions - Crenshaw Communications

JUNE 13, 2017

With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. Like most agencies, we make it a rule to speak to any media-facing executive ahead of an interview to get a read on their abilities. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

NCA Educates after the MGM Casino Hack The recent cyberattack on MGM Casino underscored the persistent threat of cybercrime. Their perspective was featured through an interview with Ad Age and coverage in The Current.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR-generated content offers a depth that helps educate customers about a complex product or a new category. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MARCH 19, 2019

But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. For many companies the most visible manifestation of the work is the earned media placement — an article, interview, or segment that features their brand. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. What drew you to the field of PR?

Education 227

Education Writing Pitching Groups 227

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. One thing that makes for an excellent PR partnership is the organization’s willingness to share raw information that can be translated into media interviews and stories. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

5W PR

FEBRUARY 15, 2025

Content Development and Format Selection Successful branded podcasts typically follow one of several proven formats: Interview Series: Features conversations with industry experts, thought leaders, or interesting personalities Narrative Storytelling: Focuses on compelling stories related to your brand or industry Educational Content: Provides valuable (..)

Brand 78

Brand Branding Storytelling Exercises 78

PRSay

MAY 14, 2021

APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., Turk had an exceptional reputation as a researcher and educator in our field, and impacted the lives of thousands of students and hundreds of faculty members through her many years of leadership,” said Marcus Messner, Ph.D.,

Education 151

Education Journalism Leadership Interviews 151

5W PR

MARCH 4, 2025

For example, immune supplement brand Emergen-C sees its highest engagement rates with winter content that educates consumers about fighting cold and flu naturally. These experts provide quotes for press releases, author bylined articles, and participate in media interviews during key seasonal windows.

Strategy 78

Strategy Consumer Energy Measurement 78

PR for Anyone

MAY 8, 2024

On today’s very special episode, my very first guest, Joanne LaMarca Mathisen (former Executive Producer of the Today Show), returns to flip the script and interview me, Christina Daves, the host and creator of the podcast! Over the past year, I’ve interviewed so many incredible women who are truly living ageless and bold.

Interviews 130

Interviews Financial Storytelling Education 130