Remove Education Remove Interviews Remove Journalism
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The Value of Pitching Trade Reporters | Business Wire Blog

Business Wire

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 314
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Creating Effective Digital PR Campaigns For Health Tech

5W PR

To maximize social media effectiveness, health tech companies should focus on creating content that educates and informs rather than purely promotes. The first paragraph should contain the most newsworthy information, following the inverted pyramid style of journalism.

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PR Advice For Recent PR Grads

ImPRessions - Crenshaw Communications

Traditional learning has formally ended, but you can continue your education. For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. Sign up for newsletters from PR publications like PR Daily , PR Week , and O’Dwyers.

Agency 284
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Q&A with Deirdre Breakenridge about her New Radio Show, Women Worldwide

Melissa Agnes

Available on iTunes and through The Social Network website, Women Worldwide is a half-hour, weekly podcast where Deirdre interviews incredible women from around the globe. Check out the Q&A interview with Deirdre below! Now, I’m receiving the pitches from PR people who want their executives interviewed on my show.

Radio 238
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Interview with Ann Handley

Critical Mention

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. Having Everybody Writes appear on the Wall Street Journal best-seller list organically was cool, too. SCHEDULE A DEMO.

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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. ” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. To sell them you need to educate prospects. Marketing in B2B is largely about education.

B2B 182
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Don’t Overlook Your Office Neighbors: The Importance of Building Internal Relationships

Deirdre Breakenridge

My coauthor, Amy Barnes, and I conducted 58 in-depth interviews with senior executives who are members of the PRSA College of Fellows and Arthur W. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education.

Internal 208