ImPRessions - Crenshaw Communications

AUGUST 18, 2021

But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. And given the ubiquity of social media, there’s an almost endless need for content, content, and more content. Earned results aren’t usually enough for a robust PR program.

Case Study 390

Case Study B2B Study Interviews 390

PRSay

JANUARY 16, 2025

With this language in mind, I was perturbed to see the articles lede and related social media posts describe Baldoni’s publicist as a crisis public relations expert and her work as crisis PR. APR, is principal of TVP Communications, where she works at the intersection of higher education leadership and communications.

Ethics 146

Ethics Publicity Crisis Film 146

Deirdre Breakenridge

MAY 8, 2018

These opportunities align with three main areas of the organization’s mission statement: enhancing education, broadening network and launching careers. Enhancing Education. The most recent one was focused on public relations disasters and social media. Membership benefits extend past the events that students can attend.

Education 232

Education Conference Meeting Social Media 232

5W PR

APRIL 11, 2025

Creating Effective PR Campaigns for Player Education Public relations campaigns for skill-based games must focus on educating potential players about the unique aspects of these games while maintaining transparency about the gaming experience.

Strategy 78

Strategy Marketing System Education 78

Deirdre Breakenridge

FEBRUARY 15, 2017

PRStudChat wants to help with a virtual Career Day chat session with professionals and educators offering guidance and sharing their experiences in PR. 4. What characteristics do professionals look for in an interview candidate? Joe Colon, Social Media Strategy, Atlantic Health System. And much more!

Twitter 281

Twitter System Community Healthcare 281

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. I am a College Professor.

Education 224

Education Community Social Media Energy 224

5W PR

NOVEMBER 18, 2024

You can read the full interview here. Offer Education and Industry Support: Estheticians appreciate brands that provide valuable resources, not just promotional content. Collaborating on educational materials and giving early product access shows that you respect and support their expertise.

Industry 78

Industry Education Community Trends 78

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditional learning has formally ended, but you can continue your education. For a newcomer who wants to be more fluent in the language of agencies and PR professionals, reading up on the PR world will help in interviews and networking approachs. Sign up for newsletters from PR publications like PR Daily , PR Week , and O’Dwyers.

Agency 284

Agency Interviews Journalism Instagram 284

Communications Conversations

APRIL 20, 2018

Higher education advocate. Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. First, can you tell us a bit more about your current role at Collegis Education? Self-proclaimed data geek. And movie buff.

Social Media 114

Social Media Media Education Analytics 114

5W PR

FEBRUARY 27, 2025

Managing these situations requires a careful balance of prompt action, clear messaging, and ongoing consumer education to protect both public safety and brand reputation. This education starts with clear age-grading and safety warnings but extends to broader safety advocacy.

Communications 78

Communications Education Consumer Guidelines 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I craved community, comments, Twitter, Facebook (even if social media hadn’t happened yet… LOL).

Interviews 104

Interviews Content Marketing Writing Journalism 104

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. Every organization has issues and every social media manager needs to know these issues and public perceptions before creating their social program. had to offer.

Social Media 151

Social Media Trends LinkedIn Media 151

ImPRessions - Crenshaw Communications

MARCH 19, 2019

But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. But it’s a lot closer to marketing than it used to be.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR-generated content offers a depth that helps educate customers about a complex product or a new category. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages. Or they may tie it to new announcements, success metrics, a timely rebranding, or exciting future plans.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

FEBRUARY 15, 2025

Content Development and Format Selection Successful branded podcasts typically follow one of several proven formats: Interview Series: Features conversations with industry experts, thought leaders, or interesting personalities Narrative Storytelling: Focuses on compelling stories related to your brand or industry Educational Content: Provides valuable (..)

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

DECEMBER 21, 2024

Educational content, including tips, tutorials, and expert advice, empowers customers and positions the brand as a trusted resource. Behind-the-scenes content, such as sneak peeks of new products, behind-the-scenes footage, and exclusive interviews, offers a glimpse into the brand’s world and creates a sense of exclusivity.

Community 78

Community Marketing Ethics Consumer 78

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

Deirdre Breakenridge

DECEMBER 4, 2018

The United Nations Foundation (UNF)’s Girl Up campaign, for example, relies heavily on digital platforms such as Instagram , Facebook , YouTube videos, and blogs to encourage youth to advocate for health, education, and leadership for girls everywhere. It features street portraits and interviews collected on the streets of New York City.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

5W PR

MARCH 12, 2025

According to HubSpot, companies that blog receive 97% more links to their websites.

Case Study 78

Case Study Brand Branding Ethics 78

The Proactive Report

NOVEMBER 3, 2022

The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. The post Reputation Management and Digital PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. Quite simply, focus on the process – educate, engage and nurture. So how do you convey the impact of the issue effectively?

Public Affairs 227

Public Affairs Local Education Policies 227

ImPRessions - Crenshaw Communications

JUNE 13, 2017

With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. . But it happens.

Media Training 249

Media Training Policies Agency Interviews 249

Sword and the Script

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. Sword and the Script Media can help with B2B marketing, PR and social media. To sell them you need to educate prospects. Marketing in B2B is largely about education.

B2B 182

B2B Study Marketing Education 182

Karen Freberg

JANUARY 2, 2019

With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. I have been named officially as an Adobe Education Leader. What does it meant to be an Adobe Education Leader? Well, I do have some news I would like to share w/ you all as well!

Education 69

Education LinkedIn Social Media Conference 69

Cision

JULY 7, 2016

In this interview, Daniel discusses the process of building your brand, why it’s important to continue asking questions and how PR skills translate to other areas of communication. I’ve now been in the education side of PR for a little over four years, and the mission of this company is so powerful. What drew you to the field of PR?

Education 227

Education Writing Pitching Groups 227

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. SCHEDULE A DEMO.

Interviews 105

Interviews Ethics Government Internal 105

Melissa Agnes

JUNE 19, 2014

Q: How do you communicate with those people in your community who do not have the means or refuse to use social media? A: Although we serve a very tech-savvy community, we understand that digital media channels are only part of our overall department efforts to reach our community. Interviews' Note from the editor.

Crisis Communications 197

Crisis Communications Crisis Communications Community 197

Shift Communications

NOVEMBER 20, 2014

We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? Mark is a social media marketing blogger, educator and consultant. WHO is Mark Schaefer and WHY should you care?

Marketing 150

Marketing Conference Social Media Education 150

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. ” A. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

Deirdre Breakenridge

FEBRUARY 20, 2018

The education you have received in college has been valuable. Every social media post. In order to build and maintain a personal brand, I suggest students start with a proper social media presence. Look at the social media platforms you already use. Look at the social media platforms you already use.

Social Media 177

Social Media LinkedIn Brand Branding 177

5W PR

MARCH 4, 2025

For example, immune supplement brand Emergen-C sees its highest engagement rates with winter content that educates consumers about fighting cold and flu naturally. Their “Winter Wellness” campaign generated over 50 million media impressions by positioning their product as a proactive health solution.

Strategy 78

Strategy Consumer Energy Measurement 78

Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Educating prospective customers.

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? From your networking and speaking events to your website and social media communities, get excited and “talk up” your show. Are you trying to reach your base or perhaps increase your community size? Tip #5: Listen to feedback and grow.

Energy 190

Energy Mobile Community Measurement 190

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into social media content. Enter: Content repurposing. The problem?

eBook 143

eBook YouTube Video Social Media 143