PR Fuel

SEPTEMBER 9, 2021

There’s an art to headline writing — but it’s not rocket science. It’s possible to write a headline that always captures attention, you just have to remember the fundamentals. When it comes to headline writing, there is no room for long, complicated words, nor is there room for bland, uninspiring language.

Writing 105

Writing Education Tools Resources 105

Cision

DECEMBER 18, 2017

If past analytics tell you that blog posts about staying organized do really well in September, you can mark down some possible titles to write in that month. We do that at Cision — use our own insights and campaign tools to understand the market, craft and implement strategy and measure impact. Pay Attention to Publish Dates.

How To 0

How To Content Marketing Conference Analytics 0

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

DECEMBER 7, 2016

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […].

Engineering 150

Engineering Writing Pitching Measurement 150

Stephen Waddington

APRIL 3, 2019

Writing and editing are the most common task for 73% of junior roles and 50% of senior roles. Writing is an important and often underappreciated skill in business. We’re taught to write at school and are educated to a basic level of proficiency. The numbers are consistent at all levels of practice.

Writing 84

Writing Survey Government Media Relations 84

PRSay

DECEMBER 20, 2023

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. Strategies address your overall approach to achieving your goal.

Publicity 179

Publicity Case Study Ethics Study 179

The Resolution Blog

FEBRUARY 2, 2018

You’ll be onboarding, educating, and supporting our customers throughout their journey with us. You’ll be responsible for answering product questions, analysing trends in issues and working with the product and success teams to solve the issues through product design and educational content. Great writing is key.

Education 137

Education Tools Writing Creativity 137

Cision

MARCH 17, 2017

I instantly appreciated the mix of business strategy, creative ideation and writing that made up those classes; they were theoretical and practical. At the same time, I had been hired to write copy for a jewelry company, which had quickly turned into running PR and marketing, followed by eventually managing a small team.

Fashion 227

Fashion Travel Interviews Instagram 227

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines.

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. If a full-length business book seems daunting, a leader can author a regularly published educational blog or video blog on his topic of expertise. Content shapes a personal brand. Long-form helps close the deal.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. Stay educated. And do some educating.

Writing 149

Writing Education Pinterest Creativity 149

Onclusive

FEBRUARY 9, 2021

for technology companies) Social media management Storytelling, content marketing and copywriting Press release writing and distribution Speech writing PR event planning Market research Media training. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Arun Sudhaman writing in PRovoke urged public relations practitioners not to forget the lessons of the past two years. The public relations function had a good COVID-19 pandemic.

Publicity 149

Publicity Reputation Study Crisis 149

Stephen Waddington

JULY 6, 2022

An extensive period of education There is no requirement in practice for a formal education in public relations despite the capabilities and skills required to practice public relations being well understood. This is related to previous point about education. An extensive period of education. Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

5W PR

NOVEMBER 19, 2021

Some sources found to be valuable for generating content marketing ideas, include: Document customer’s responses and questions and respond to their posts or write e-books responding to their questions. Write content in response. Avoid writing too much about numerous things. Measuring ROI of Content Marketing.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Cision

JUNE 15, 2017

PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact. For those preparing to make the leap, it is important to write well, multitask, and be consumed with a variety of topics: pop culture, politics, media trends, and beyond. Short Response: 1.

Automotive 245

Automotive Resources Consumer Strategy 245

PR Job Coach

FEBRUARY 24, 2014

Have they demonstrated an equal measure of humility and ownership? Do you get a sense of team from your interview experience and from what others outside the organization say or write? Does the company sponsor post college education? Do you have an ego that can be left at the door in the morning? Collaboration. Adaptability.

How To 185

How To Leadership Interviews Google 185

The Resolution Blog

FEBRUARY 1, 2018

You’ll be onboarding, educating, and supporting our customers throughout their journey with us. You’ll be responsible for answering product questions, analysing trends in issues and working with the product and success teams to solve the issues through product design and educational content.

Education 120

Education Technology Creativity Measurement 120

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 146

Employee Print Writing Survey 146

PRSay

APRIL 3, 2017

My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate. At the same time, the Commission on PR Education is examining this issue in depth.

Public Affairs 116

Public Affairs Education Nonprofit Study 116

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. Although this may seem straightforward, writing in your brand’s voice while also appealing to your audience takes a lot of practice. Measure your results. SCHEDULE A DEMO.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

JULY 14, 2020

Educating executives 3. ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. ROI and proving value 2.

Survey 135

Survey Measurement System Education 135

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. Which authors are writing about that topic. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign.

Branding 170

Branding Brand How To Trends 170

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well. However, data and statistics often can’t do it all on its own.

Data 120

Data Case Study Storytelling Conference 120

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Comment: This makes sense because thought leadership is intended to educate rather than sell. So, marketing winds up writing content without talking to a customer ! This year the two companies polled 3,484 business executives globally.

Leadership 126

Leadership B2B Study Survey 126

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

Educational or service-oriented content that shares expertise is typically a big part of a B2B PR program, and that’s where expert influencers come in. Influencer content and measurement goals . – Write a series or blog together. Creating content with an influencer is a great way to build a relationship.

B2B 191

B2B Social Media Radio Fashion 191

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Cision

NOVEMBER 30, 2017

Want to write for Cision®? At Cision, we discuss earned media, identifying and building relationships with influencers, crafting campaigns and monitoring and measuring impact. Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide.

How To 177

How To Guidelines Content Marketing Video 177

Contently - Strategy

DECEMBER 1, 2022

Even very educated guesses are often wrong. Write a company mission statement based on your findings. The Skimm is specific about the audience they’re looking to reach in their mission statement—they focus on educating women. Write your one-liner. Don’t assume you know exactly who wants your product.

Strategy 130

Strategy Branding Brand How To 130

PRSay

JANUARY 8, 2019

Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

AUGUST 19, 2015

Write a script. For B2B brands, the title may be more educational in nature: “Tune in to Learn about [Blank].” Disclaimer: If you’re live streaming an educational session, you may not want to narrate the stream. Use them to measure audience interest and participation. Want to become a streaming video pro? Don’t do it!

Video 120

Video Education Mobile B2B 120

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Q: Between writing two books, speaking at conferences and managing MarketingProfs, you’ve really made your mark over the years.

Interviews 104

Interviews Content Marketing Writing Journalism 104