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How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Music and radio. The post How to Improve Your Social Media Targeting appeared first on Cision. Financial -> (Income, Net Wealth). Books and literature. Family and parenting.

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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

Yes, social media pushback can be constructive, yet it often spins out of control. Duolingo, the language-education app, recently learned this the hard way. To its credit, the social media manager for Duolingo posted a heartfelt apology. Don’t over-delegate social content. Build social allies.

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Traditional and Social Media Are Sowing Disinformation and Division, Report Says

PRSay

Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says. On social media, “Extreme points of view are amplified,” and “False news spreads faster and farther than true news,” the report says.

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Using Customer Transformation Stories To Create Compelling PR Narratives

5W PR

Successful emotional campaigns often center around: Personal transformation Overcoming health challenges Achieving wellness goals Living life more fully Helping loved ones thrive Contributing to community wellbeing For example, Fenty’s PR strategy includes educational content that empowers consumers to take control of their health naturally.

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It’s Just Social Media. Don’t Freak Out.

Waxing UnLyrical

If you are reading this blog, chances are you don’t need to be told about the merits of social media. Social media just changes the way these things happen … and how fast people are punished by the marketplace if they don’t do it effectively. All things the department did before social media.

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The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. There’s also education to be done. I didn’t fully realize that until I happened to hear a third-party pundit explain the process on a radio show.

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