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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144
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Meet PRSA Board of Directors Nominee Michelle Egan, APR, Fellow, PRSA

PRSay

Whether in Chapter, District, Section or committee roles, our volunteers seem to have endless energy and commitment to the organization and that makes me want to keep saying “yes.” The leaders I admire come in all forms — executives, volunteers, co-workers, employees, family members, coaches and clergy.

Meeting 152
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Updating Brand Values to Ensure You’re Connecting With Today’s Consumers

5W PR

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers. But they can also involve long-time employees in this process.

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How Sustainable Practices Are Transforming the Hotel Industry

The Hoyt Organization

Another big conservation area is energy. More hotels are exploring alternative energy sources , specifically renewable energy such as solar. For example, using lighting alternatives with LED bulbs is a simple way to reduce energy consumption as these bulbs use significantly less energy than regular bulbs.

Hotels 95
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Grounded in Values: Growing an Honest, Respectful and Responsive Organization

Stern + Associates

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. We would provide services to reach client goals, and only services at which we excelled.

Groups 118
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Independence: The Source of Our Integrity, Our Power and Influence

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 90
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Leaning In and Climbing Up: Cheers to Successful Women in PR

Cision

It’s been the biggest challenge and greatest accomplishment in taking on an ownership role to build a company that both supports the growth of my employees and clients, as well as encompasses a brand culture I believe in. Her mentorship shaped my philosophy to be a positive and grateful employee with empathy for others.

Sports 245