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How To Create Interesting Digital Content For A “Boring” Industry

Cision

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. It offers investment opportunities to independent investors, and has used this strategy to compete with the big players in the energy sector. If you use visuals, more people will see your content.

Industry 222
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Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? It only connects to profiles, not pages, but it can be a great way to showcase employee expertise and grow credibility of your executive team.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. An expression of corporate values.

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Data: More Than a Four Letter Word

5W PR

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. So, too will its message.

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‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

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Effective Lead Generation Strategies

5W PR

This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations. The popular streaming platform Netflix provides its employees with paid parental leave. Top Examples of PR and Content Marketing Lead Generation. Wells Fargo.

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Shopper PR: Using Public Relations to Target Customers

5W PR

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. Use PR to promote positive things your company has done in the community and highlight employee achievements that have a direct impact on the company.