PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Or your team risks high employee turnover. Email specialist. Technology.

Marketing 52

Marketing Technology Internal International 52

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Buzzstream

AUGUST 12, 2024

AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows. The tool searches the web, gathers relevant information, and summarizes it. For instance, I’ve read numerous examples of employees getting fired for using AI even after claiming they didn’t know what AI was or how to use it.

Tools 62

Tools Pitching Google Digital PR 62

PR 20/20

JULY 6, 2020

It included: Weekly HubSpot product updates posted to our internal wiki. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. A flywheel is a machine that stores rotational energy, and its spin represents your company's growth.

Training 72

Training How To Course Software 72

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Agency account teams will struggle to maintain the necessary energy and passion when they know a client’s product is low quality.

Agency 40

Agency Marketing Financial System 40

Maxim Behar

OCTOBER 15, 2023

But in the end, the truth is that we who do business with this and seriously advise large international companies do our job the same way our colleagues in Germany, France, and the UK do theirs. We were advising them on how to present themselves to the media, to their employees, and to the public. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR 20/20

DECEMBER 5, 2022

To increase adoption, what resources can we provide our team with, both internal and external? Your strategy should be thorough, but you don’t want to overwhelm your employees as they work to understand a new platform. From there, choose which automation tools will ultimately help your team save time and energy.

How To 77

How To Tools Knowledge Base Meeting 77