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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Branding 333
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A Guide to Pride Without Pandering

PRSay

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Well, COVID-19 of course.

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The Capitol Riots: A Crisis Communication Retrospect

PRSay

While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. Equally important to evaluating vulnerabilities is recognizing opportunities in times of crisis — particularly when it comes to leadership. The violence in our nation’s Capitol on Jan.

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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Since corporate reputation has an increasing role in the success (or failure) of the enterprise, the CCO must serve as a strategic business resource and counsel to the CEO, even when in reactive mode. Over 80% of companies now have an employee social media policy. Focusing Inward.

Trends 199
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. Aspirational or emotional? Convey a point of view.

Branding 196
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Pride Month in a Year of Loathing: Allies Needed

PRSay

LGBTQ+ employees are looking to their employers to protect them, particularly in places where state governments are making it clear that we are not entitled to equality under the law. an NGLCC-certified LGBT Business Enterprise. The ACLU is “ tracking 515 anti-LGBTQ bills in the U.S. ”

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Branding 185