Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Cision

OCTOBER 8, 2015

Investing in training employees pays big dividends. When employees understand why it’s beneficial to engage in social media and how to do it effectively, the results are strong and measurable. Using specialized social media listening techniques, the brand can measure business impact from employee engagement.

Social Media 120

Social Media Branding Brand Airlines 120

PRSay

MAY 15, 2024

Communicating bad news first — and incorporating values, actions and corrective measures — positions the organization to demonstrate its commitment to doing the right thing, even when mistakes occur. Inspire is a Women’s Business Enterprise National Council Certified 100% woman-owned company. Reach Hinda at Hinda@InspirePRGroup.com.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. It’s a company that helps employers provide employees with student loan repayment programs. They measure, cut, measure. Oleh Shestakov.

Insurance 31

Insurance Insurance Financial Measurement 31

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 134

eBook Product Launch Software International 134

Waxing UnLyrical

FEBRUARY 19, 2014

By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Let’s focus on employee privacy in the workplace. Do employees have any right to privacy when using online tools and social media? It doesn’t really apply to relationships between employers and employees.

Social Media 102

Social Media Privacy Media Training 102

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. How can you measure success of the long-form posts? Publish employee posts on the corporate blog. It’s a win-win for everyone.

Corporate 100

Corporate Leadership Branding Brand 100

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Employee communication will continue to be a major focus for many CCOs.

Marketing 186

Marketing Content Marketing Data Social Media 186

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations.

Tools 75

Tools System How To Software 75

Stephen Waddington

JANUARY 15, 2020

Progressive organisations have spotted the opportunity that social collaboration tools offer enterprise and are calling on internal communicators to help lead the charge along with colleagues in human resources and IT. Forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Storytelling 78

Storytelling Social Media Internal International 78

Shift Communications

DECEMBER 8, 2016

Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space. Position company as the leader in IT Service Management & Enterprise Service Success. Raise share of voice (SOV) against large enterprise competitors.

Survey 60

Survey Data Branding Brand 60

Waxing UnLyrical

MAY 3, 2018

Like the classic example of the three masons , it is important to help employees to remember why what they are doing matters to people every day. They wanted to refresh their logo and image; which was fortunate because their mission was again focused entirely on what they did – they measured the quality of healthcare.

Communications 76

Communications Healthcare Enterprise Leadership 76

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Your customers form ideas surrounding your brand – knowingly or not – through business activities, employee interactions and numerous other methods of engagement. So, how can companies manage and meet these expectations?

Measurement 40

Measurement Reputation Branding Brand 40

Rock the Status Quo

JANUARY 22, 2015

From enterprise Fortune 500 companies to digital agencies and entrepreneurs, producing content that shares expertise has never been more important. It measures and indicates activity, not influence. Think of ways to let your employees shine. What is the most important takeaway? Take a fresh look at your blog.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. The company currently has 47 reviews on G2 Crowd. Learn more: press release , blog post.

Industry 84

Industry Media Technology Employee 84

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.

Media 202

Media Storytelling Technology Data 202

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families. .”

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

JUNE 30, 2020

The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. In addition, CCO should have a dotted line to the board.”

Report 116

Report Publicity Survey B2B 116

The Hoffman Agency

MARCH 21, 2018

Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. I know this is intangible and tough to measure, but it’s there. By Jason Cao .

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Waxing UnLyrical

JULY 13, 2015

Why: “I believe no organizational communication is as important as employee communication. Employees can lift a company through difficult times or they can tank it,” says Shel Holtz (and one of the guests on tomorrow’s #measurePR Twitter chat – I hope you’re planning on coming!) ” 7.

Internal 40

Internal International Communications Employee 40

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. Salzwedel going out of his way to interact with and promote AmFam employees on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Because it’s an internal enterprise social platform, it can be viewed as a sandbox for appropriate online behavior and the benefits of social as a business tool. Buy-in starts with the gatekeepers, of which there are many. Pick Your Battles.

Marketing 87

Marketing Resources Technology International 87

Sword and the Script

NOVEMBER 9, 2021

It says “95% of office employees still claim email as their main channel of communication” and that some “workers claim to receive up to 121 emails per day.” These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”. The product aims to cut through the clutter of email deluge.

Software 92

Software Banking Technology Corporate 92

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. What sort of data? This stuff is expensive.

International 63

International Internal Data Media 63

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. As an agency, we require all employees to be HubSpot certified before they’re able to have certain portal permissions. But guess what? Websites.

Training 72

Training How To Course Software 72

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 7) Pricing and customers.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

JANUARY 14, 2020

I welcomed that challenge as an opportunity to implement a stack of technology that enabled us to determine what our current audience and awareness really is, and measure that over time to show the effectiveness of our communications. employees in the U.S. – It’s massive – 4.6M On the flip side, what did you need to learn?

Marketing 78

Marketing Data Wireless Industry 78

Prohibition

AUGUST 4, 2021

Talent – brands with positive reputations attract better employees. Customer satisfaction – A measure of how well customers are satisfied by a particular brand, service or experience can drive improvements, ultimately leading to improved reput. It is a must-have for any business looking to get their strategy fit for the future.

Reputation 62

Reputation Branding Brand SEO 62

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 62

Marketing Pitching Corporate Technology 62

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Besides her passion for digital marketing, she likes yoga, fitness, and hiking.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Contently - Strategy

JUNE 12, 2024

Organizational alignment: Store, update, and distribute your marketing strategy in one centralized location, effectively breaking down silos between internal and external teams, like freelancers and full-time employees. But the best enterprise content marketing platforms will provide trusted freelancers within their platform.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. Produce measurable results. 2) Assess the Account Team.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” PitchBook says the company raised three rounds and grew to 210 employees. Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. Hub and spoke.

Content Marketing 98

Content Marketing Marketing Media SEO 98