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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Storytelling is a powerful tool to establish these connections. Fostering emotional connections is crucial in healthcare.

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4 Four Tips to Begin (or Amplify) Your Crisis Management Career

PRSay

Often, communication professionals think first about the message as it would play out in the press, on social media or in a soundbite, but a sometimes-forgotten audience is the employees, staffers and frontline workers who also have to work within an organization facing a crisis. Participate in reflective dialogue.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR is a primary tool for corporate speech on social issues.

Branding 149
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Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Karen and Shonali were part of a group of six contributors to the survey and report. Blog: Code of PR Ethics? Blog: What Does “Storytelling” Mean to You?

Survey 118
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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. The results? Give our services a try.

Survey 96
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It Is About Helping People – Sandy Young

Ethical Voices

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. It sounds like your most difficult challenge in college was being told you can’t be ethical due to your being an atheist.

Ethics 51
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Leading Healthy Teams: Lessons from Leadercast 2019 for Solo PR Pros

Solo PR Pro

Start with your employees, giving them the level of information and training to act like owners and they will take care of your customers and your shareholders. Ensure that your employees can truly represent you in every aspect of your business. If I empower my employees, I might lose control. There is freedom in a framework.