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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93
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The robots have arrived in ethics

PR in High Definition

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Why should we hold machines accountable? Handling a crisis in AI.

Ethics 67
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PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. firm to defend themselves.”

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Reputation Accounts for More Than 63 Percent of a Company’s Market Value.

Reputation Us

Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. Negative publicity, ethical breaches, product recalls, or any crisis linked to reputation can lead to a loss of customer trust and loyalty.

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Planning for parental leave as a solo PR pro

Solo PR Pro

Try to work through what is feasible for you and set expectations for yourself that will match your own work ethic and your support staff's availability while also understanding that having a baby is an unpredictable journey!” “I think that, as solos, it's almost impossible for us to take a complete and total leave,” explains Kristen.

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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

With the right mindset, preparation and action, leaders can use risk management, crisis preparedness and resilience-building to unlock considerable latent value, rather than viewing them as irksome and costly insurance policies,” said Cartwright.

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Can Marketing Make a Difference?

Mindful Marketing

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list.