PRSay

SEPTEMBER 18, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 126

Ethics Reputation Employee Small Business 126

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. That’s easier said than done.

Corporate 156

Corporate Reputation Employee Policies 156

ImPRessions - Crenshaw Communications

MARCH 6, 2017

Each of these incidents is distinct, but all except one resulted from information supplied by Uber employees (or a contracted employee, in the case of the video posted by an Uber driver) and all are symptomatic of a corporate culture in dire need of change. What’s an honest company to do? Use feedback tools.

Reputation 159

Reputation How To Employee Financial 159

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Brand 323

Brand Branding eBook Advertising 323

PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. Please visit prsa.org/ethics for updates on programming.

Ethics 157

Ethics Employee Training Banking 157

PRSay

JULY 23, 2024

For further reading on this topic: PRSA released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners” last fall. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review. Hall, APR, J.D.,

Policies 176

Policies Ethics Privacy Training 176

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

JANUARY 18, 2025

A public relations crisis can strike any organization at any time, threatening to erode hard-earned trust, damage its brand reputation, and even jeopardize its very existence. Acknowledge the impact of the crisis on all stakeholders customers, employees, investors, and the broader public. Avoid jargon and technicalities.

Crisis 78

Crisis Brand Branding How To 78

ImPRessions - Crenshaw Communications

MAY 31, 2024

First, it’s our obligation – as independent agents and on behalf of clients – to operate within stringent ethical guidelines. If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. So, what’s a PR person to do? Generative AI is the elephant in the room.

Trends 203

Trends How To Ethics Reputation 203

Melissa Agnes

OCTOBER 21, 2014

Every employee is a spokesperson for your organization. Just because they are not official spokespersons doesn’t mean that they aren’t shaping perception with their words and stories – and perception is everything when it comes to an organization’s reputation. The answer is in being prepared. I won’t lie.

Crisis 249

Crisis Crisis Management Viral How To 249

Ethical Voices

OCTOBER 28, 2024

I first met Tatevik when I was looking to expand the ethics cases outside of the US. Tatevik discusses How to best counsel your client when they want to respond unethically to an unethical competitor How to react calmly and ethically in highly emotional crises Should PR create a global code of ethics for influencer marketing?

Ethics 53

Ethics How To Crisis Internal 53

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps.

Reputation 133

Reputation Construction Writing Communications 133

PRSay

SEPTEMBER 10, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Allow people to opt out.

Ethics 136

Ethics Policies Guidelines Employee 136

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. Do right by your employees. The Bell Pottinger meltdown is a reminder of five principles in our industry. Choose your clients wisely.

Reputation 157

Reputation Crisis Management Ethics Agency 157

PRSay

NOVEMBER 10, 2023

Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. Epley helped establish professional, ethical public relations in Russia shortly after the collapse of the former Soviet Union.

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

PRSay

FEBRUARY 16, 2021

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. It certainly does reputationally. How do your words make you look as a person? Voice your concerns — often.

Communications 158

Communications Ethics Leadership Reputation 158

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. How to make your employees understand and live your values. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. Ethics is actions, not words.

Ethics 83

Ethics Training Real Estate Agency 83

Reputation Us

AUGUST 9, 2023

Reputation has always been valued, but until recently, it was considered difficult to quantify and often overlooked as a tangible risk. Today, reputation has emerged as a critical asset for companies worldwide with insurance companies recognizing its loss as a legitimate risk. appeared first on ReputationUs.

Reputation 78

Reputation Insurance Insurance Financial 78

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025.

Reputation 60

Reputation Ethics Employee Government 60

Ethical Voices

JANUARY 23, 2023

She discusses a number of important ethics topics, including: Where do you draw the competitive line? What is our first responsibility in ethical situations? Ethics issues with influencers Why don’t you tell us more about yourself and your career? Simply put, we reposition and protect brand reputations.

Ethics 79

Ethics Publicity Education Reputation 79

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily and Forbes, among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

Reputation 100

Reputation Construction Writing Communications 100

Agility PR Solutions

MAY 1, 2019

The characteristics of leadership are changing—today’s CEOs are not only expected to respectfully and inclusively guide their organizations and employees along the reputation-sensitive journey to success, but also act as beacons of ethical righteousness, speaking out and taking sides on controversial cultural, societal and political issues—and hoping (..)

Leadership 108

Leadership Meeting Ethics Employee 108

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 73

Ethics Training Financial Survey 73

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work? Well, 100%.

Ethics 75

Ethics Brand Branding Internal 75

PR in High Definition

JULY 21, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

Reputation 77

Reputation Employee Film International 77

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Ethics 78

Ethics Government Pharmaceuticals Policies 78

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 77

Automotive Policies Employee Corporate 77

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 75

Employee Crisis Corporate Social Media 75

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. What makes a successful IPO?

Reputation 62

Reputation Ethics Employee Travel 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

It helps to hire a top PR firm , but even the best advice may not salvage a reputation. What can PR and reputation experts take away from the resulting media coverage? Warren accused the CEO of pushing the blame “to your low-level employees who don’t have the money for a fancy P.R. firm to defend themselves.”

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Reputation Us

JANUARY 3, 2020

In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations. Your good name and the reputation of your brand is one of your most valuable assets as a business.

Corporate 60

Corporate Reputation Survey Employee 60

PR in High Definition

MARCH 27, 2024

A reputation can be described as the intangible essence of your organisation, shaped by the perceptions of everyone from employees to shareholders, customers to prospects. I’m just about to embark on my first cruise, so it got me thinking: is there an analogy to be drawn between reputation and the art of sailing?

Reputation 62

Reputation Course Ethics Employee 62

PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Here are Firefly, we’ve been shaping reputations for more than 30 years. It only concerns crisis management.

Reputation 62

Reputation Employee Crisis Crisis Management 62