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Creating Transformational Thought Leadership to Boost Brand Reputation and Trust

Stern + Associates

Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).

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Symphony Technology Group Acquires Onclusive

Onclusive

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The merger brings us scale and ambition for global leadership. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive.

Groups 195
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Avoiding Assumptions in Employee Communications

PRSay

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. It is the responsibility of every employee communicator to deliver messages free from assumptions. Employee communicators often have context that their audiences don’t. What do I need employees to do? Adopt a new process?

Employee 189
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Why Educating Employees on Inclusive Language Matters

PRSay

Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience. Your style guide will only be as effective as it is understood and championed by employees.

Education 217
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What Thought Leaders Have In Common

ImPRessions - Crenshaw Communications

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. The young U.S.

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How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective

5W PR

million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. For example, Vail Resorts saved over $2.5

Energy 78
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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As a result, we’re an entrepreneurial group. We value that spirit and feel it has been a driver of our growth and success.

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