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Transformational thought leadership isn’t just about sharing insights (i.e., subject matter expertise); it’s about consistently demonstrating leadership, vision and expertise in a way that resonates with both current and potential customers (and engages and encourages employees, too).
Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The merger brings us scale and ambition for global leadership. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive.
Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. It is the responsibility of every employee communicator to deliver messages free from assumptions. Employee communicators often have context that their audiences don’t. What do I need employees to do? Adopt a new process?
Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience. Your style guide will only be as effective as it is understood and championed by employees.
In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. The young U.S.
million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. For example, Vail Resorts saved over $2.5
An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As a result, we’re an entrepreneurial group. We value that spirit and feel it has been a driver of our growth and success.
With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Create a safe and supportive space for employees.
An organisation's ability to withstand a crisis depends on how different stakeholder groups assess these two aspects of reputation. This explains why companies such as Ryanair and Wetherspoons maintain marketshare despite outspoken leadership. Recent high-profile cases highlight this distinction.
The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees. For others, working remotely is their everyday routine.
Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.
As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. It fosters a sense of community by featuring employee achievements and showcasing its company culture. Abbott, Amazon, Citi, Cisco, EY, JLL, Mahindra Group, Siemens, and TikTok for Business.
In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. If an employee has died because of COVID-19, then say so. And eventually, you’ll need employees to continue to want to work for you, and customers to want to do business with you.
Brands can identify opportunities to showcase their social impact work through press releases, executive thought leadership, social content and influencer partnerships. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.
Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more.
The most successful organizations now combine traditional crisis communication principles with digital-first approaches, monitoring conversations across platforms and responding with carefully crafted messages that resonate with multiple stakeholder groups.
And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. It’s not your LGBTQ employees’ job to be the sole voice representing your company, and not all LGBTQ employees are able or interested in speaking out for you. Well, COVID-19 of course.
These assessments should examine: Brand messaging consistency across channels Employee social media activity Past crisis response effectiveness Stakeholder sentiment analysis Media coverage patterns Creating an Effective Crisis Response Framework When facing public criticism, speed and authenticity matter more than perfection.
I’ve seen consultants try to use fancy terms when helping an organization develop their governance model – things like “Crisis Leadership Team” or “Crisis Action Team” – but taking this approach, in my experience, is not very practical. 2- Each stakeholder group should have representation at the crisis management table.
In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In At the same time, the audiences that they serve continue to grow to include employees, customers and policymakers. 4 — the first day of ICON 2021. We figure that out, then communicate it. “As
But it’s never too soon to develop leadership skills. Decades ago, when we worked at the same agency together, Annie Heckenberger, who — at the time as a senior account executive in our media group — personified the idea of exerting your influence to achieve results in your organization. As a result, people followed her. Be passionate.
There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.
We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. When used correctly, this data drives conversation and change to create an integrated employee value proposition that benefits both employers and employees.
Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. On closer examination, the Edelman/GEO Group situation is a great example of what not to do when faced with an ethical quandary. That’s so not what happened.
Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.
ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The leadership and management concerns grouped under the heading of ESG aren’t new. In future the complex of concerns grouped as ESG will need to be managed together.
For example, some folks throw around terms like “Crisis Leadership Team,” “Crisis Action Team,” “Regional Crisis Management Team,” or “Global Crisis Management Team.” Instead, your crisis management governance should reflect the organizational structure with which all employees and team members are already familiar.
Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !
People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color.
Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. There’s no erasing those negative comments from old employees with an axe to grind and nothing better to do with their time.
A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.
Now that we’re settled into another month of working remotely, our leadership team has focused on working better together and keeping our agency’s supportive culture at the front and center. We’ve implemented two agencywide check-ins: a weekly staff meeting on Mondays and a 30-minute group “happy hour” on Thursdays.
With more than 350,000 employees, 156 facilities, thousands of outpatient centers of care, they provide care to nearly 9 million veterans nationwide. With such a wide-ranging group to reach, we wanted to ensure that we did so ethically and honestly during the standup. We displayed loyalty in servicing our employees and our patients.
Two weeks ago, I talked about content strategy with a group of fine folks at the Fort Worth PRSA chapter meeting. Goal: Employee recruiting. In this post, he talks about the firms efforts to empower women and place them in leadership positions–which should be a no-brainer for a big firm like Edelman. Developing content.
By visibly supporting the Black community, companies can: Demonstrate leadership. Enhance employee engagement. Employees, particularly those from marginalized communities, are more likely to feel valued and engaged when they see their company actively supporting DEI efforts. Brands play a pivotal role in this effort.
head of Human-First AI research group at MIT’s Initiative on the Digital Economy, these “human in the loop” (HITL) systems could also help address concerns about the potential unmitigated proliferation of inaccuracy and bias in frictionless applications of AI. According to Renée Richardson Gosline , Ph.D., Matt Beane , Ph.D.,
The group agreed that D&I must be integrated into a company’s strategic plan and championed by leadership across business lines. Jones noted that Ketchum has built-in diversity goals for employees who are eligible for bonus pay, while Stevens at HD Supply said they look at the level of customer engagement as a metric.
After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.
Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. At work, employees want to share information quickly and broadly. Everyone wants to offer breaking news.
“The biggest opportunity I see in business today is for C-Suite leaders to innovatively leverage the emerging tech space,” says Dutta, co-founder of the World Economic Forum’s Network Readiness Index and one of the most highly sought-after experts on digital transformation and organizational leadership in the world.
In my case, it was as a PR writer of thought leadership articles. For example, there are environmental issues, cybersecurity breaches, product recalls, employee misconduct and conflicts with various interest groups that can arise. In fact, in an open, diverse and increasingly polarized society, some of this is inevitable.
and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? The post Expert Strategies for Navigating 2024’s Election Uncertainties appeared first on Stern Strategy Group. TIME Magazine named 2024 “not just an election year.
This sense of collaboration and integration with our business partners is something MCS is routinely recognized for and it is not uncommon that members of our agency are mistaken for official employees of our clients’ companies! If I could join any music group, it would be … Blue Oyster Cult.
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