Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. One final point is that business leaders and marketing leaders alike need to stem employee turnover. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. 3x salary – to replace them too.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Melissa Agnes

MAY 23, 2016

Following are some tips and guidelines to help you develop or strengthen your own crisis management governance model. What you want to do instead, is make sure that your crisis management governance reflects the organizational structure that all employees and team members are already familiar with.

Crisis Management 176

Crisis Management Government Crisis How To 176

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The Conference Board reported that while 90% of executives understand the importance of employee engagement, fewer than 50% understand how to address this issue. Experts urge the use of a single employee communications platform to prevent fatigue. The days of leadership announcing new policies with a memo or email are over.

International 147

International Internal Employee Mobile 147

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics B2B Measurement 204

PRSay

APRIL 5, 2021

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. Have a clear set of standards and guidelines that you can use in making and defending any positions you take.

Report 176

Report Company Government Conference 176

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

FEBRUARY 24, 2025

The team should include representatives from: Executive leadership Public relations Legal counsel Technical experts Government relations Human resources Information technology Each team member needs clearly defined roles and responsibilities.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Sword and the Script

DECEMBER 8, 2020

Almost every marketing role I’ve ever had has involved leadership changes and mergers and acquisitions (M&A). Consider your audience and prioritize communicating with your employees. Employees are arguably your most important stakeholders, and news of a merger or acquisition causes anxiety to spike among them. Do not rush.

International 112

International Internal Employee Leadership 112

Cision

JUNE 22, 2017

This sense of collaboration and integration with our business partners is something MCS is routinely recognized for and it is not uncommon that members of our agency are mistaken for official employees of our clients’ companies! What advice do you have for those looking to begin a career in this field — specifically healthcare PR?

Healthcare 266

Healthcare Analytics Agency Trends 266

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.”

Marketing 251

Marketing Resources Content Marketing Leadership 251

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. Social tone will be more conversational, whereas longer form content will aim to establish leadership and expertise and its tone should reflect those goals.

Brand 120

Brand Branding Guidelines Content Marketing 120

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 148

Communications Crisis International Internal 148

Waxing UnLyrical

JULY 5, 2011

how fast things will move once leadership is on board with social media. We need social media guidelines!”. We need to be educating employees about social media on a regular basis!”. I’ve already told you about the informal learning group that was resurrected for employees. [Ed: I'm on vacation. No one tells you.

Leadership 55

Leadership Guidelines Social Media Employee 55

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). 19) Employees have huge impact on social sharing. B2B Lead Generation ). 3) Quality matters in content marketing.

Content Marketing 140

Content Marketing SEO Social Media Publicity 140

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

International 78

International Internal Communications Employee 78

Melissa Agnes

APRIL 16, 2018

When a conversation starts, following your guidelines is the key. Leadership’s role in becoming crisis ready. In order to implement a crisis ready culture, let’s face it, the organization needs full buy-in from, and support of, leadership. But the starting point seems to be so difficult to reach! This struggle is real.

International 133

International Internal Crisis Exercises 133

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ). Happy employees are the ultimate growth driver.

Survey 183

Survey Marketing B2B Study 183

Ethical Voices

APRIL 2, 2025

It’s hard to pinpoint just one, but I would say one of the largest issues I have had to deal with involved a company that I used to work – a very large company with thousands of employees and we had a partnership with a somewhat controversial company. Some employees actually left the organization – really talented people.

Ethics 40

Ethics How To Employee Agency 40

Ishmael's Corner

AUGUST 19, 2015

In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders. Techniques For Effective Business Communications. By Raf Stevens Storytelling is a powerful weapon.

Storytelling 60

Storytelling Guidelines Leadership Employee 60

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. Employees just went through the motions and punched out at 5 p.m. The industry was regulated, so a review process was necessary.

Marketing 88

Marketing Guidelines Social Media Conference 88

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R. Johnson Leadership Academy Fellow through the African American Leadership Forum.

Social Media 128

Social Media Agriculture Marketing Media 128

The Hoyt Organization

JULY 22, 2024

Executives learn to comply with industry regulations and guidelines in their communications, protecting the company from potential legal repercussions. Leverage Content that Establishes You as a Thought Leader Thought leadership provides key opportunities for the C-suite to position themselves as experts and valuable sources of information.

Media 79

Media Training Ethics Media Training 79

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. When the Federal Trade Commission (FTC) published guidelines for native advertising in 2015, 29% of publishers were in compliance. Scalice suggests that I found useful. 3 Strategic Ways to use Press Releases for Meaningful Influence.

Tools 73

Tools Marketing Advertising Advertising 73

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Photo courtesy of Pexels.

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

PRSay

FEBRUARY 5, 2019

Employees are here for animals and the people who love them. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. What did earning a Silver Anvil Award mean for the San Diego Humane Society? . It will save you a lot of time when organizing your entry.

Case Study 99

Case Study Study Guidelines Internal 99

PR Fuel

JULY 14, 2021

You can also write a press release about rebranding, new products/services, or onboarding a new employee. Once you determine where you want to send your press releases, make sure to read the guidelines. Each publication will have its own submission guidelines. Focus your attention on people who hold leadership positions.

Writing 96

Writing How To Media Guidelines 96

Shift Communications

OCTOBER 20, 2015

But October is also the month that hosts National Flex Day, a day created to motivate employers and employees to unite behind the need for more flexibility in the workplace. Leah went on to say that in 2013, SHIFT opened up flextime benefits to all employees, rather than limiting role or level. That day is today, October 20!

Policies 60

Policies Employee Guidelines Meeting 60

Ethical Voices

DECEMBER 18, 2023

If it’s a junior employee that missed the mark on something or is continually missing the mark or if a client is hell-bent on saying they’re the fastest when they’re actually not, you need to have those conversations. So for an employee, the nice thing to do is say, oh, the press release is good enough.

Ethics 106

Ethics Data Training Agency 106

PRSay

SEPTEMBER 28, 2017

Prompt, positive, constructive elaboration of the facts pre-empts critics and empowers employees, supporters and those who give us permission to operate to support us, or at least be less likely to oppose. There are lots of possible names for this approach: communications policy, guidelines or manifesto. Make restitution.

Ethics 90

Ethics Construction Guidelines Television 90

Newsfile

FEBRUARY 28, 2024

Brand advocates include customers, employees, and influencers. UGC can come from customers, brand loyalists, employees, or even paid UGC creators. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is Thought Leadership ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. While working in the space, I was introduced to more of the laws, regulations, and guidelines clean energy companies must follow in the United States.

Agency 89

Agency Energy Crisis Management Industry 89

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Konnect Agency

MARCH 31, 2020

Lead by Example: Communicate what you as a company are doing to minimize the impact of the situation with your own employees. Stick to your brand’s area of expertise and do not deviate from that. Try to be as transparent and direct as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. Minimal branding : whilst most infographics will adhere to branding guidelines in some form, you’re unlikely to see the logo or taglines of the company that produced it front and centre.

Infographics 160

Infographics Data Blogging Mobile 160