How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.
Communications Conversations
AUGUST 28, 2017
Tim: I’m the primary editor of the blog, but we have a number of employees that contribute articles to the blog on a regular basis. We actually have a lot of good writers on staff, but writing isn’t their primary job. The blog handbook simply introduces authors to the certain types of content we write about.
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