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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. Congratulations on your new role as agency president of MCS Healthcare Public Relations! How can they overcome them?

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Many local chapters have working groups for new and young professionals. One notable distinction: becoming an industry-specific specialist or PR generalist.

Industry 316
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PR Tips and Hacks for a Small Business

The Proactive Report

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.

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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111
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What Are the Types of Press Releases?

PR Fuel

A good example of this might be a new telemedicine option for healthcare providers in 2020. For example, perhaps your company has formed a team to join a local cancer walk and set a goal of raising $10,000 for the nonprofit organization. Be sure your press release explains exactly what is new and relevant. New Hire Press Release.

Nonprofit 104
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What Solo PR Pros Need to Know About Influencer Marketing and Maximizing Your Reach

Solo PR Pro

But depending on your geography, type of business and whether your audience frequents those online hubs, they might not be the right places to focus on — sometimes, local marketing is key. Based on your goals, the best influencer could be the president of the local PTA or lobbyists to persuade the state legislator.