ImPRessions - Crenshaw Communications

AUGUST 5, 2019

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications.

Industry 217

Industry Reputation Groups International 217

Business Wire

JUNE 21, 2022

Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.

Storytelling 409

Storytelling Blogging Employee Industry 409

Sword and the Script

SEPTEMBER 10, 2024

Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. Comply with regulations, law, industry standards & ethical practices.” It’s an employer’s market right now. Don’t skimp here.

B2B 179

B2B Software Ethics Leadership 179

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. Find employee voices. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Business Wire

NOVEMBER 17, 2021

Over the past 18 months, nearly every industry has experienced the disruption of its workforce. For some, the remote and hybrid models have proven to work well while others cannot wait to bring their employees back in person.

Creativity 360

Creativity Blogging How To Employee 360

5W PR

MARCH 29, 2025

The ski industry faces mounting pressure to address its environmental impact while maintaining profitability and guest satisfaction. Water Conservation: Making Every Drop Count Water usage represents one of the ski industry’s greatest environmental challenges and PR opportunities.

Energy 78

Energy Education Employee Training 78

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Employees are in charge. The talent market in many industries is tighter than ever. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. Look for brand values to be a core message for most organizations. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Stephen Waddington

OCTOBER 14, 2021

Businesses need to reassure employees of the positive mental health impacts and improved quality of work upon taking time off and make sure to normalise the use of mental health initiatives by putting an end to the associated guilt or stigma.

Industry 136

Industry Report Employee Tools 136

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. PR is really a very small industry. . Manage their time.

How To 315

How To Employee Training Interviews 315

Deirdre Breakenridge

JANUARY 13, 2020

The areas of practice included media relations, strategic communication/integrated marketing communication, and employee communication – that all related to the class content. Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst.

Video 339

Video Sports Journalism Education 339

Stern + Associates

NOVEMBER 21, 2024

In today’s competitive landscape, regardless of industry, companies must leverage the expertise of their leaders to build a strong brand reputation and foster trust with their audience. Transformational thought leadership isn’t just about sharing insights (i.e.,

Leadership 133

Leadership Reputation Branding Brand 133

Agility PR Solutions

MARCH 16, 2022

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.

Creativity 146

Creativity Trends Report Industry 146

Cision

APRIL 13, 2020

For week 4 of our series, our panel of industry experts discussed best practices communicators can take right now to not only communicate with customers, but employees, stakeholders and the media.

Crisis 266

Crisis Employee Industry Communications 266

PRSay

NOVEMBER 4, 2024

With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Create a safe and supportive space for employees.

Employee 78

Employee Policies Leadership Sports 78

PR for Anyone

DECEMBER 5, 2023

Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. Her father, a pest control superhero in her eyes, had a profound impact on her perception of the industry from a young age.

Industry 130

Industry Travel Education Employee 130

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Branding 323

Branding Brand eBook Advertising 323

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Branding 104

Branding Brand Employee Case Study 104

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Employee Relations Happy employees are more likely to be brand ambassadors and contribute positively to a company’s reputation.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? . Or even frustrating.

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. The PR industry, being completely digital now, is an ideal career for those wanting to become digital nomads. . Some even set alerts to remind them to move on to the next task.

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. It did close a deal – not with Apple, but with a key industry player that offered an excellent growth path for the founders. In that case, the right PR team can help.

Banking 327

Banking Financial Employee Technology 327

5W PR

JANUARY 24, 2025

Microsoft’s LinkedIn strategy demonstrates effective B2B PR through: Regular updates from company leaders Detailed insights into company culture Promotion of technical expertise Employee advocacy programs To maximize LinkedIn PR impact: Post during business hours in your target markets Share original research and industry insights Engage with (..)

Social Media 109

Social Media Branding Brand Crisis Management 109

Cision

JANUARY 5, 2017

Next, is your brand one that reinforces, supports, or challenges the status quo way of solving your industry challenge? Your top-of-the-funnel goals should be to build industry awareness, attract links, and reach new audiences. Why are you better suited to solve this challenging industry problem than your peers?

Strategy 298

Strategy Measurement Content Marketing Meeting 298

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace.

B2B 334

B2B Company Case Study Conference 334

PR for Anyone

APRIL 7, 2020

Many businesses all over the world had no choice but to shut down and let their employees go. Be a leader in your industry.” - Christina Daves (02:22-02:24) As an entrepreneur, think about your business model and how to adjust to recent changes. Be a leader in your industry. That's what I want you to think about.

Marketing 279

Marketing Video Training Technology 279

ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. – Present a human side.

How To 254

How To Case Study Employee Industry 254

Contently - Strategy

AUGUST 16, 2024

As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. Microsoft also uses targeted ads to amplify its content’s reach and ensure it extends to the right B2B decision-makers within specific industries or job titles.

LinkedIn 98

LinkedIn Examples Branding Brand 98

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

These will typically include a specific point of view about an industry trend, what it means, how businesses should prepare or respond, and possibly even how they can help, although this may only be implied. Direct marketing to customers and employees through timely emails is also useful. What does this mean for digital advertising?

Leadership 353

Leadership Insurance Insurance B2B 353

Reputation Us

MARCH 17, 2025

Whether its customer satisfaction, employee engagement, or online reputation, the RHS highlights where action can make the most impact to enhance and advance a companys reputation. The RHS, if properly implemented, can provide an industry standardor benchmark year-over-yearby which a companys reputation can be measured and showcased.

Reputation 78

Reputation Technology Government Employee 78

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Employee 197

Employee Leadership System Corporate 197

Onclusive

JUNE 2, 2021

Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in. You’ll want to know how your story will fit into the broader industry trends and what the media are currently interested in. What do they care about?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. The value of a strong reputation has never been more vital.

Reputation 307

Reputation Analytics Corporate Government 307

5W PR

NOVEMBER 21, 2024

In the competitive landscape of the hospitality industry, building brand loyalty is crucial for long-term success. Building brand loyalty in the hospitality industry requires a strategic approach focused on customer engagement. Employee advocacy can help in generating brand ambassadors.

Branding 78

Branding Brand Storytelling Employee 78

Cision

AUGUST 22, 2017

As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey. You may have slightly different communication forms, depending on the audience (customers vs. employees). It’s no easy task — trust me.

Company 267

Company How To Employee Customer Service 267